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  • Location Sector Domain Expertise: Deep experience in the location market, including mapping, all aspects of geo-data, mobile location services, enterprise GIS, location context and local search.
  • Business & Corporate Development: Proven experience in negotiating and managing high-level business-to-business relationships.
  • Location Sector Network: Worldwide network of business leaders at large and small companies from many parts of the location market.
  • Strategic Analysis & Execution: Ability to analyze industry trends, competitive positioning and company specific capabilities to build and execute strategic plans.

Work experience


Managing Director

Prioleau Advisors

Managing Director of a premier advisory services business focused specifically on the location market. Built a client base of approximately 20 customers including emerging and established companies in the location industry. Sector experience includes mapping, geospatial data, earth observation technologies, positioning technologies and location context/marketing technology. Provided services in three areas:

  • Business expansion, partnership and market strategies.
  • M&A advisory (sell side and buy side) with a specific focus on location technologies.
  • Long-term advisory positions on company boards, including Mapbox, Open Cage Data, Locomatix (acquired by Twitter)

Frequent blogger on location industry trends and events, speaker/industry expert and on-air contributor for location related news on Bloomberg West television. 




Led an early stage company focused on a SaaS-based crowd-sourced mapping. Built the team in the areas of Sales, Business Development and Community Development.


Vice-President, Marketing & Business Development

deCarta, Inc. (acquired by Uber, 2015) 

Led Marketing, Business Development and Content Partner Relationships for deCarta, a provider of location and mapping technologies for wireless location based services, mobile applications developers, automotive, and internet mapping.

  • Built a team of eleven people that led Marketing and Business Development capacity of the company.
  • Negotiated and managed geospatial content relationships with a worldwide network of providers for map data, POIs, traffic, etc.
  • Led business development team on strategic deals with targeted partners worldwide, including wireless operators, handset manufacturers and application developers.
  • Lead the corporate strategy development engaging executive staff and senior managers. Defined key objectives for the year based on that strategy.

Director, Consumer/Enterprise Markets

SiRF Technology

Led SiRF’s Marketing and Product Management in the consumer market, resulting in SIRF’s dominant position in the Personal Navigation Device Market. Revamped the Product Management process to streamline development of next-generations GPS chipsets.

  • Negotiated and managed key relationships with industry leaders such as Garmin and TomTom to grow the consumer sector to 60% of company revenues with < 100% Y-o-Y growth over three years.
  • Contributed to company growth from $14M to $132M culminating in a successful IPO in April, 2004.
  • Initiated and led corporate strategic planning efforts from 2002-2005.


VP Business Development 

Outride, Inc.

Executive responsibility for negotiating and signing customer partnerships for contextual search infrastructure products. Design wins with leading Internet (Bubble 1.0) companies including [email protected], Yahoo, Inktomi. Outride was acquired by Google in 2001.


Vice President, Marketing & Business Development

Adomo, Inc.

Business and market strategy for an early stage company developing a wireless home network, including a Linux-based server, wireless LAN and internet appliances.


Director of Marketing, Software & Components Technologies Division

Trimble Navigation, Limited

Responsible for division P&L, worldwide marketing functions and technical direction for embedded GPS receiver boards, chipsets and technology licenses. Grew the division from $14M to over $40M three years, improving profits from worst to best among Trimble’s divisions.


Product Manager, Desktop Products Division

Quantum Corporation

PM for Quantum’s most successful hard drive at that time (featured in a Harvard Business School case study on product development teams).


America/Asia Product Management

Raychem Corportation

Managed the product management and technical support functions for a specialty electrical interconnect division.


District Sales Manager

Raychem Corporation

Managed sales relationship for $36M/year aerospace customer.



Harvard Graduate School of Business

BS, Chemical Engineering and Materials Science

University of California, Davis

For-Profit Board Leadership

Non-Profit Board Leadership

  • Able Works: Co-founder and Chairman of a 501(c)3 non-profit focused on addressing causes of systemic poverty in poor communities such as East Palo Alto, CA. Launched financial literacy programs for over 1000 young people in partnership with 6 local schools.
  • Norcal Crew: Board Chair for a youth rowing program in Redwood City, CA. Re-incorporated the organization in 2012 and provided board leadership.

Other Interests

  • Economic development/empowerment in Bay Area low-income communities. Teach financial life skills and career development to High School students in East Palo Alto, CA.
  • Political history, Mobile Technology
  • Sports: Skiing, streak running, road cycling, backpacking.