This CAPSTONE program uses the counseling firm/agency format. In this experience I gain hands-on knowledge of the client consulting process and work with the client through the planning and proposal process.Sample U, is the first product research center of its kind in the nation. Sample U will opens its doors to the media at Alliant International University on Wednesday, February 25, 2009. With the current trend of consumers wanting to try before they buy, and the need for different product research techniques, Sample U will open to house a variety of new products for the trysumers to offer their feedback in exchange for free new products.
Provided public relations assistance in the opening of the new facility with creative material and feedback for media event. Upon further request created all informational material with experience in graphic design for the media event; media alerts, e-mail invitations and VIP invitations. Through the outreach campaign the attendance of three major news broadcasting stations was reached; CBS, Fox6 and NBC. The success of the media event was accounted for through articles in the Asian Journal, The Envoy, NBC on-line, media coverage and the over-all number of consumers that participated during the trial period from June to August 2009.