Susan Rose

Susan Rose

Summary

SENIOR COMMUNICATIONS PROFESSIONAL

  • Proven ability to understand complex, often technical, information and ability to create communication vehicles that inform, educate, and persuade audiences to take action.
  • An accomplished, solutions-driven manager experienced in partnering with key stakeholders to advance strategic communications objectives.
  • Known for achieving success within fast-paced environments requiring focus and complex decision making.

CORE COMPETENCIES

  • Communications planning & execution
  • Developing marketing products
  • Designing and implementing interactive strategies
  • Strategic planning
  • Problem solving
  • Managing client, vendor, & staff relations
  • Providing creative & art direction
  • Business development
  • Budget administration
  • Staff development

AWARDS

  • MarCom Creative Awards, Brochure, Platinum Medal (Elder Care Consultants brochure)
  • Art Directors Club of Metropolitan Washington, DC, Annual Show (Amphora Catering Menu)
  • MarCom Creative Awards, Writing/Other, Gold Medal (Two Sisters Creative postcard campaign)
  • The Communicator Awards Print Media Competition, writing/brochure, honorable mention (Eco-resorts brochure)
  • Association Trends All Media Awards, Trade Show/Exhibit Sales Package, Gold Medal (NAHB Sponsorship & Advertising Opportunities kit)

Work History

Work History
Mar 2002 - Present

Communications Director

Two Sisters Creative
  • Directed and implemented strategic communications campaigns ranging from a single product launch to multi-year engagements for global corporations, educational institutions, industry associations and non-profit organizations, specifically enabling clients to maximize marketing budgets from $50k to $1M.
  • Responsibilities include maintaining customer relationships, managing subcontracts, providing subject matter expertise, and performing business development and marketing activities.
  • Experience with Microsoft Office, Adobe Creative Suite 3 (InDesign, Illustrator, Photoshop, Dreamweaver, and Acrobat), SharePoint, Pentacle, and Quickbooks.
  • Experience with social media tools, including LinkedIn, Facebook, GovLoop, Twitter, HootSuite, and WordPress.

Key Achievements:

  • Consulted with Microsoft senior sales managers to develop communications explaining the role of the consulting services team in helping sales force achieve company-wide annual sales targets of 15% growth.
  • Developed and implemented the branding, communications strategies, and marketing, social media, and public relations plans for a start-up health care association. Conducted industry focus groups, surveys, and research to determine feasibility and market potential. Secured key industry endorsements within three months of launch.
  • Rebranded a local retail district to facilitate economic revitalization. Developed multiple survey instruments to identify target audiences and their needs and designed and implemented the interactive marketing strategy, including redesigning the web site and utilizing social media tools to foster customer engagement. Efforts tripled attendance at events and increased traffic to merchant establishments.
  • Developed persuasive communications enabling the Reston Association, a civic association, to pass a critical membership referendum; communication messages doubled voter turnout.
  • Lead marketing activities, including developing the social media and e-mail marketing campaign strategies, for a local merchant. Gathered and analyzed performance metrics to evaluate program effectiveness. Efforts helped the business achieve yearly growth, even during the economic downturn when 75% of its competitors closed.
  • Developed a sales kit for the 200,000-member National Association of Home Builders that produced a 200% increase in sales in just two weeks of the tool's launch.
  • Rebranded a graduate program within The George Washington University to increase student enrollment by 20%. Conducted focus groups, audience analysis, and key stakeholder interviews and restructured recruitment materials.
  • Developed communications for Congress and the public on allocation and spending related to the $356B TARP funds; key messages included the impact of this program on the U.S. economic recovery.
Oct 1997 - Mar 2002

Strategic Communications Lead

Booz Allen Hamilton
  • Worked with clients, staff, and stakeholders to develop strategic communications strategies with measurable goals and outcomes for multi-million dollar environmental cleanup projects.
  • Managed multiple projects simultaneously, managing tight budgets and deadlines, ensuring contract profitability, and overseeing direct reports and project staff on contracts ranging from $20K - $500K.

Key Achievements:

  • Provided content development management for a large Department of Defense web development effort. Developed the interactive media strategy and goals for the web site, developed the site map and content framework, and ensured developers followed best practices in usability design, including Section 508 compliance.
  • Managed the stakeholder involvement efforts of a large Air Force environmental cleanup program the community opposed. Developed the strategic communications plan, facilitated focus groups and public meetings, maintained media relationships, and managed tactical implementation. These efforts moved the community toward acceptance of the proposed plan.
  • Developed a series of Congressional reports communicating the successes of a large, controversial environmental cleanup effort for the EPA. These reports were the first to demonstrate positive outcomes, and facilitated continued Congressional funding for the program.
  • Managed development of a report highlighting the key accomplishments of a senior Government Official's tenure. Conducted meetings with senior DoD program managers to develop key messages, managed research activities of team, and ensured editorial consistency throughout the report.
  • With only 6 weeks for planning, developed a large stakeholder forum for a senior Government Official, bringing together 300 community stakeholders, DoD and Military Component personnel, and environmental contractors.
  • Wrote a complex guidance document for the Air Force, positioning the firm to build a new practice area in an emerging technical field.
Mar 1995 - Oct 1997

Editor

The Forum Corporation
  • Edited and managed production of customer-service training programs for companies including DuPont, PNC Bank, and Merck.
Oct 1993 - Mar 1995

Freelance Writer and Editor
  • Maintained a freelance writing business. Clients included Cahners Publishing and Blue Cross and Blue Shield. 
Oct 1990 - Oct 1993

Associate Editor

Cahners Publishing
  • Edited technical articles and managed the news section for the bi-weekly, 250-pg electrical engineering magazine focused on electronic design and software development tools.
Aug 1989 - Oct 1993

Assistant Editor

Programmer's Update
  • Conducted interviews with contributors and wrote and edited articles regarding software development tools.

Education

Education
Aug 1995 - May 1997

M.S.

Tufts University
Aug 1984 - Jan 1989

B.S.

Kansas University

Internship: Journal of Defense & DiplomacyJunior Year Study Abroad: Stirling University, Stirling, Scotland

Skills

Skills

Customer Relationship Management

Business Development

Copy Writing

Portfolio

Certifications

Certifications
Jan 2011 - Present

Inbound Marketing Certified Professional

Inbound Marketing University
Oct 2010 - Present

Advanced Social Marketing

eMarketing Association

Secret

Department of Defense