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Summary

 Main objectives:

Gain insight into the ever-changing landscape
Gain relevant and working experience to develop me as an industry professional
Learn new and innovative skills and expertise that will assist me in adding value 
Meet new and different people and develop long-term connections
Optimise personal and professional growth
Network with industry professionals and build my network

Work History

2018Present 

Sponsorship Marketing Consultant

Discovery South Africa 

Currently my responsibilities include:

1. Launch of Discovery Ambassador Caster Semenya 

  • Managing design collateral and all marketing material.
  • Manage all on-day logistics of various stakeholders to ensure a seamless launch in the Discovery building.   

2. Discovery Leadership Summit 

  • I was honoured to be a speaker handler for Efosa Ejomo and managed all on-day logistics and communications 
  • Managed all interviews with speaker - TV, radio, online and ensured all relevant content was communicated and that the medium was effectively utilised 

**In under a week of being in my role, I was nominated as a Star Awards finalist which is one of Discovery's most prestigious employee recognition awards 

20172018

Marketing Assistant - Experiential Marketing & Sponsorships   

Discovery South Africa

During my time as a MA, my responsibilities include:

1. Discovery Ambassador & World Champion Chad le Clos 

  • Create and manage social media content plan aligned with overall strategy and World Champion competition results 
  • Manage and organize photo-shoot to be used in general collateral and marketing activities 
  • Plan, project manage and execute marketing sporting events leveraging off  rights allocation of Discovery ambassador 
  • Find opportunities to best leverage off Discovery ambassador throughout brand teams in Marketing 

2. Discovery Triathlon World Cup

  • Management of all creative collateral, which involved briefing the design agency and critiquing work to make sure that the event look and feel aligned with 2017 concept  
  • Manage relationships both internally and externally, ensuring momentum when tasks or objectives need to be achieved whilst making sure sponsorship relationships are open and collaborative
  • Proposing and implementing various ways to capture niche Triathlon market 
  • Complete project manage the enter Triathlon event from a head sponsor role and leverage off rights allocation 
  • Plan and execute marketing and PR strategy and ensure there is alignment with overall brand objectives 
  • Create social media content plan for the event and brief in digital elements into agency to ensure social posts are capturing and influence sales

 

2017

Experiential Marketing & Sponsorship Intern 

Discovery South Africa

During my time as a Marketing Intern, I worked on the first ever Discovery Rhythm Run event and my key responsibilities included: 

  • Briefing in design deliverable's to agency
  • Facilitating and assisting in race logistics
  • Aligning the property to Discovery’s core value of “making people healthier”.
  • Budgeting and making sure the property yielded a return on investment for its first
  • Understanding the rights allocation of the sponsorship, and making sure that key rights were used to their best of their ability
  • Project manage elements of the event 
  • Post event reporting and analysis 
20162016

Intern

CNBC Africa
  • Market Research on competitor brands and growing markets 
  • Competitor analysis on brands and organisations 
  • Compile integrated marketing reports for sales head for client 
  • Sales assistant support for sales team 
  • Evaluate and analyze case studies in the African market 
20162016

Public Relations Tutor

University of Johannesburg 
  • Attended Public Relations 1st year lectures
  • Prepare for and manage tutorials
  • Mark tutorials assignments and capturing of marks
  • Assist with semester tests and exam invigilating 
  • Become a mentor for students 

Education

20192020

Masters in Strategic Communications 

University of Johannesburg 

Going into my Masters degree, I aim to do my dissertation around the role of women in unconventional spaces in the global landscape 

20182019

 Foundation Peak Performance Programme (FPPP)

Gordon Institute of Business Science (GIBS)

Selected as a one of 60 performing employees across business and Discovery fully funded this programme 

20162016

Honours in Strategic Communications

University of Johannesburg 
  • Emotional Intelligence certificate 
  • Nominated for a merit bursary under StudyTrust 
20122015

BA Strategic Communications in Marketing Communications (Degree)

University of Johannesburg 

During my 3 years at The University of Johannesburg I was awarded the following:

  • Prize Giving bursary award - 2013
  • Dean's List of academic excellence - 2015 
19982011

Matric Certificate - Bachelors

Marist Brothers Linmeyer College 

During my 14 years at Marist Brothers Linmeyer College which was a school of excellence in the South of Johannesburg I was awarded with the following:

  • Best Netball player - 2007 
  • Portfolio Leader (prefect) – 2011
  • Computer Olympaid Winner - 2011
  • First Team Netball Half Colours – 2011
  • First Team Basketball Half Colours – 2011
  • Basketball Captain – 2009/2010
  • Co-workers award of excellence (Community Service) – 2010

 

Skills

Skills &  Personal Attributes

  • Punctuality & Management of time
  • Leadership Skills
  • Attention to detail
  • High level of initiative
  • Good technical understanding and can pick up new tools easily
  • Good writing and communication skills
  • Strong project management and organisation skills
  • Pleasant by nature’
  • Calm under pressure
  • Drive, tenacity and sense of urgency 
  • Professional representation of personal and professional brand
  • Strong essence of accountability and responsibility
  • Energetic, passionate, driven and able to work independently and with a team
  • Independent thinker
  • A leader who believes in the growth and development of others 

Women Empowerment Initiatives 

I have a passion for initiatives that aim to develop and empower women, especially those who are disadvantaged. Below are a few initiatives I have been involved with and nominated for: