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Forward-thinking senior-level marketing manager with a passion for consumer marketing. With over seven years of experience specializing in strategy development and consumer engagement tactics, I have developed innovative campaigns that drove brand awareness, customer loyalty, and online growth at companies including Demand Media, AOL, and Disney. Through in-depth audience research and competitive analysis, I create success stories for the brands I work with and pride myself on my ability to generate unique content ideas.

Areas of expertise: B2C, Digital Marketing and Social Media Strategy, Music Marketing, PPC/CPC Advertising, Editorial Content Production/Management, Tween/Teen Marketing, Pet Marketing, Consumer Behavior Analysis

Work experience

Found Animals Foundation

Jul 2013Jun 2014

Digital Marketing & Social Media Manager

• Generated largest site traffic growth, social media engagement, and fan increase in the organization’s history through development and implemention of company’s first comprehensive social media strategy and best practices
• Managed in-store social media presence for retail locations, including signage, contests, hashtags, and pet adopter rewards, generating positive brand sentiment on Facebook and Twitter
• Led digital presence optimization and SEO for stores, increasing page and placement positioning for relevant keywords
• Monitored, reported, and analyzed site and social media community monthly and quarterly metrics with quantitative and qualitative growth recommendations through Google Analytics and Facebook Insights

Mar 2012Apr 2013

Marketing Manager

• Managed operations and audience development for 25 YouTube partner channels, including three from Google’s original programming initiative, resulting in 250,000 new subscribers • Implemented optimization and promotional strategies geared toward increasing viewership, ad revenue, subscriptions, and content discovery• Formulated and enhanced CPC media buys on YouTube, Facebook, and Stumble Uponultimately adding one million video views via highly targeted ads

Feb 2010Mar 2012

Social Media Community Manager

• Led digital marketing efforts for WalMart’s award-winning Soundcheck music program and rebranded social media platforms, significantly increasing community members and engagement• Created and leveraged strong relationships with online influencers to ensure consistent coverage for bi-monthly music artist refreshes, including a set of genre-specific partners dedicated to promoting Soundcheck content• Provided consumer insight for site redesign leading to implemented music genre segmentation and discovery to repurpose archived content 

The Walt Disney Company (Formerly T180 Studios)

Jan 2009Feb 2010

Promotions Coordinator

• Optimized promotional strategy for teen demographic engagement and improved brand loyalty to online social community of 100,000 users through message board and email interaction

• Assisted production team with QA to set acceptable standards of site functionality during refreshes, enhancing user experience

Aug 2007Feb 2008

Assistant Programming Manager

• Developed and published daily editorial headlines, photo galleries, and page content to engage audience and circulate traffic across AOL properties

• Founded popular “Song Meanings” niche community and's “Smallville” TV show blog by utilizing social and consumer listening tactics


Apr 2006Jul 2007

Intern, Radio KOL/Kids Online

Clear Channel Communications

Feb 2007May 2007


XM Satellite Radio

Sep 2006Dec 2006


Vanguard Records

Jun 2006Aug 2006


Alliance of Artists and Recording Companies

Aug 2005May 2006



University of Maryland

Sep 2003May 2008

Bachelor of Arts

Major: American Studies

Concentrations: Media Studies, Popular Culture

Senior Thesis: "The Future of the Radio Industry"

Work Portfolio