Interest

SF Bay Area Interactive Group

American Marketing Assoc.

Mentor to homeless teenagers

Pet adoption volunteer

Avid softball player

Summary

High-caliber executive with 10 years of progressive experience in strategic management over Marketing, Media, Client Services, and Business Development in online and traditional advertising. I have sold and delivered comprehensive marketing services focused on a consultative approach to secure and grow 6-figure accounts.

I am passionate about all things Web 2.0, innovating new custom solutions and revitalizing tried and true marketing tactics. I have a vast array of capabilities including direct response and branding strategies integrated with cutting edge marketing services: STRATEGIC MARKETING PLANNING & EXECUTION SEARCH: SEM & SEO (10 years experience) SOCIAL MEDIA MEDIA PLANNING & BUYING CREATIVE SERVICES

Work History

Work History
2008 - Present

Online Marketing Consultant

Moxy Digital, Inc.

Online marketing consultancy specialized in strategic marketing planning and execution of SEM, SEO, display advertising, email, emerging media, web design and creative services.•  Built small ad agency from infancy to $15,000 per month in billings•  Managed organizational business development, marketing and client services •  Executing comprehensive on and off-page SEO services for multi-million dollar corporation•  Marketing Director with P&L responsibility niche network of over 32 specialty e-commerce sites

Dec 2006 - Oct 2007

Regional Sales Manager - West

Internet Broadcasting Systems

•  Managed advertising sales in the Western territory for the largest TV station website network.•  Developed & pitched custom ad programs to C-level executives with Fortune 100 companies.•  Some accounts penetrated, pitched and managed: Toyota, Coca-Cola, Nissan & Wells Fargo.

2004 - 2006

Vice President, Business Development

High Voltage Interactive

Built and directed marketing operations for Business Development and Client Services departments with P&L responsibility: Sales of online marketing services, including media, affiliate management, lead generation, content development and syndication, web development, search engine marketing, call center management, online public relations, and market research.•  Primary contributor to company’s 200% YOY growth: $4MM to $8MM/yr within 2 years.•  Closed and managed the first of several exclusive agency-of-record clients.•  Sales data integration with back-end CRM and overall sales system•  Produced and executed company sales plan, defining concrete goals, objectives, and supporting strategies and tactics with timeline for measuring planned achievements.•  Developed & managed annual operating plan and SWOT analysis and daily operating process.

2002 - 2005

Independent Marketing Consultant

Independent Marketing Consultant

Interactive marketing consultant, planning media and managing advertising campaigns.•  Over $150k increase in monthly revenue within 60 days; Increased revenues by 200%.•  Director of Sales & Media with P&L responsibility for a successful affiliate marketing network.•  Built and managed affiliate networks, planned media and negotiated contracts.•  Managed organizational business development, marketing and sales operations.

2001 - 2003

CPA Network Manager

ValueClick, Inc.

Held key role as manager of performance-based affiliate network comprised of thousands of web publishers for one of the world's largest integrated interactive marketing organizations.•  Expanded, managed and optimized publisher network yielding over $400,000 per month in performance-based revenue.•  Co-producer of marketing materials for assigned division.•  Developed media programs for Fortune 500 companies with global brands to achieve successful campaign results. Sample clients: Travelocity, Meineke, Pfizer, Heinz•  Led product training program for national sales team, coaching to promote successful sales of performance-based online advertising.•  Responsible for evaluation and approval of all new campaigns, determining necessary terms for optimal performance.

Education

Education

BA

Florida State University

Skills

Skills

Strategic Planning & Execution

Serving in the capacities of client services, business development, and media, I have created, managed and optimized many customized online marketing campaigns including the following elements:   - CPA/CPC/CPM Media Buying - Custom Sponsorships - Display Advertising - Email - SEM - SEO - Social Media   I am very experienced in leading cross-functional teams to deliver end-to-end marketing solutions.

Media Management

I have been an individual contributor and managed media planners in performance-based media.   Over $150k increase in monthly revenue within 60 days   Increased revenues by 200%   Built and managed affiliate networks, planned media and negotiated contracts   Director of Media & Sales with P&L responsibility for a successful affiliate marketing network •O

Business Development

As the owner of an online marketing consultancy, I am responsible for all business development activities.  I have grown my consultancy from infancy to $15,000 in billings.  I am very good at business development and my philosophy is using a consultative approach and stellar service.  I prefer to prove the company's worth via extensive pre-sales consultation before closing.   A primary contributor in 200% YOY organizational growth: $4MM to $8MM/yr as VP of Business Development and Client Services.   Secured and grew the University of Phoenix account from $10,000 to over $200,000 per month.

Client Services

  I have 10 years experience in client relations.  I have been an individual contributor and have built, managed and mentored teams of client services professionals.  One of my best talents is in leading accounts through a consultative approach.  I am well experienced in leading cross-functional teams to execute complex online marketing projects.   Secured and grew the University of Phoenix account from $10,000 to over $200,000 per month.