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Theatrical Marketing - Home Entertainment - Corporate Retail

Consistent track record of revenue growth, profit enhancement and successful product-line management during 17 years in progressively challenging roles.  Experience in all aspects of marketing, advertising, and sales including:  social media, retail and consumer promotions, and media buying.  Expert in low-cost, high-ROI programs and fresh approaches to traditional projects.  Well-organized and efficient manager who guides concepts to successful conclusion with clear project plans and well-documented results.  Strong in networking, building relationships, and problem solving.

Areas of Expertise:

Social Media Marketing / Networking

Media Buying / Negotiation Advertising / Sales

Project Management

Revenue / Profit Growth Campaign / Media Planning Promotions / Event Planning Product Marketing Consumer Marketing

Product Management International Markets (Canada and Puerto Rico)

Career Highlights

  • Led Tower Records' DVD divsion from $1M in annual ad revenue to an increase of over $18M in less than two years.  
  • Managed and marketed a diverse group of DVD releases and titles to national retailers in the domestic U.S. with unique, low-cost and high-impact marketing programs for more than 70 independent studios.
  • Restructured Tower Records' DVD Marketing Division resulting in an overall sales increase of 19% above fiscal goal.

Work experience

Marketing / Social Media Consultant

Consultant for various companies to expand new business and drive B2B awareness through social media channels and traditional marketing efforts.

  • Manage social networking growth through new media vehicles to generate business and drive B2B marketing.
  • Oversee the creation and development of direct mail advertising to drive new business.

Account Executive

The Thackar Group

The Thackar Group is a public relations firm specializing in the food, wine, and floral industries.

Responsible for all aspects of account management on several regional and national accounts.

  • Coordinated multiple market press tours to help leverage the client's visibility in the local and national press.
  • Administered and coordinated special events, conferences, press tours and trade show participation.
  • Designed and produced client's industry newsletters, biographies and various promotional tools used for marketing effort.

Media Buyer - National U.S., Canada & Puerto Rico

DreamWorks, SKG

DreamWorks is a major Hollywood studio involved in the development, production and worldwide distribution of motion pictures. Responsible for planning and executing multi-million dollar campaigns for the U.S., Canada and Puerto Rico supporting all theatrical releases with national daily print, magazine and outdoor advertising.

  • Negotiated and purchased all outdoor advertising in multiple markets as well as traffic mediums and oversaw payables.
  • Purchased local and national magazine advertising, and provided detailed budgets on all spending.
  • Managed 23 field agencies to coordinate newspaper advertising in the domestic U.S., Canada and Puerto Rico and oversaw co-op settlement to ensure accurate advertising.

Brand Manager, National Advertising

Tower Records

Tower Records was a national entertainment retailer specializing in music, movies and electronics with global locations and an excess of over $1 billion in annual sales during the late 1990s.

Led in the planning, development, funding, execution and maintenance of consistent advertising and marketing programs that were fiscally responsible, drove profitable sales and generated brand awareness for domestic stores on a national level.

  • Directed the planning, development, selling/funding, execution and maintenance of the national marketing strategy. 
  • Negotiated and executed all video marketing and advertising programs as well as managed budgets for video products.
  • Monitored all national sales promotions to determine cost effectiveness of campaigns and impact of promotions on stores.
  • Worked closely with the video buying division to establish goals and advertising programs for video product as well as maintained relationships with corporate staff, stores and vendors to partner for successful sell through.

Director, Retail Marketing

Ventura Distribution

Ventura Home Entertainment is a provider of sales, distribution and marketing services for producers and studios in the home entertainment maketplace.

Responsible for all aspects of retail marketing for over 70 independent studios. Directed the creation and execution of national retail marketing programs including conception, forecasting, implementation, and post-project reporting.

  • Created promotions for retailers and negotiated pricing and positioning to secure optimal in-store product placement.
  • Oversaw special events for key retail accounts including radio remotes and in-store appearances.
  • Managed contract negotiations and store level directives for all third party merchandising companies.

Consumer Marketing ManagerResponsible for the development and execution of strategic consumer marketing plans and promotions to generate national awareness and offer retail partners unique options to market independent titles. 

  • Developed campaigns to maximize media and publicity efforts, drive sales and increase consumer awareness of product. 
  • Searched for unique cross-promotional and third party opportunities to create campaigns beyond typical budget resources.
  • Worked closely with field sales staff, retail accounts and outside media/PR agencies to create exclusive retail promotions.

Managing Director

Alexandros Imports

Alexandros Imports is an international fine jewelry importer focusing on national sales distribution.

  • Re-launched company into the marketplace and developed new business / growth opportunities
  • Managed the creation of an eCommerce site and drove social media marketing through multiple new media channels.
  • Oversaw all levels of management including budgeting, purchasing, sales distribution, and new business.


May 1995

Bachelor of Science

California State University, Sacramento


Terrell Benton

“Susan has the qualities that are most important in any position - she is smart,honest and dedicated. Susan knows marketing inside out and would be an asset to any company.”

Charmaine Klohe

“Susan comes to any project with a broad background in entertainment marketing and advertising knowledge. She's experienced, reliable, dedicated and results-driven. She has successfully launched titles with minimal ad support and is adept at creating low-cost, high-ROI programs. Susan is a well-organized and efficient manager who guides concepts to successful conclusion. She maintains excellent client and vendor relationships and would be an asset to any marketing team.”

Stephany Jordan

“Susan is a very professional, highly motivated individual with a wide range of marketing and brand management experience. Her level of expertise and ability to develop and execute detailed marketing strategies make her an incredible asset to any organization. Susan’s efforts directly impacted the growth of the company during her tenure. She voluntarily increased and met budget expectations of herself to offset declining sales in other product categories. Her great relationships with other departments ensured cooperation in spite of challenging deadlines and limited resources.”

Denise McDonald

“Susan's attention to detail, passion for her projects and commitment to reaching her goals make her an asset to any team. From big-picture strategy to the nuts and bolts of execution, Susan is more than capable at every level.”

Ron Nugent

“Excellent client relations, highly respected by her vendor partners. Susan is relentless and tireless in her desire to attain the company and position goals. She is highly adept at multi-tasking and negotiating. Susan would be an asset to any management team.”

Carolyn Dippel

“Susan is tenacious and creative marketer who always exceeded her goals. Her ideas are fun and inspiring and effective.”

Chris Herzog

“Susan is a consummate professional with a wealth of industry expertise and insight, great follow-through, a tenacious negotiator, and a creative thinker with a keen mind for third-party promotions. Combine this with her incredible work-ethic and willingness to do whatever it takes to get the job done, and you have someone who would be a tremendous asset to any team.”