MARKETING / SOCIAL MEDIA / ADVERTISING
Theatrical Marketing - Home Entertainment - Corporate Retail
Consistent track record of revenue growth, profit enhancement and successful product-line management during 17 years in progressively challenging roles. Experience in all aspects of marketing, advertising, and sales including: social media, retail and consumer promotions, and media buying. Expert in low-cost, high-ROI programs and fresh approaches to traditional projects. Well-organized and efficient manager who guides concepts to successful conclusion with clear project plans and well-documented results. Strong in networking, building relationships, and problem solving.
Areas of Expertise:
Social Media Marketing / Networking
Media Buying / Negotiation Advertising / Sales
Revenue / Profit Growth Campaign / Media Planning Promotions / Event Planning Product Marketing Consumer Marketing
Product Management International Markets (Canada and Puerto Rico)
- Led Tower Records' DVD divsion from $1M in annual ad revenue to an increase of over $18M in less than two years.
- Managed and marketed a diverse group of DVD releases and titles to national retailers in the domestic U.S. with unique, low-cost and high-impact marketing programs for more than 70 independent studios.
- Restructured Tower Records' DVD Marketing Division resulting in an overall sales increase of 19% above fiscal goal.