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Summary Of Skills

  • Fluent in English and French
  • Managed media inquiries, including responding as spokesperson
  • Developed and executed media plans and strategies
  • Built relationships with national, provincial, local and community media
  • Organized, promoted and moderated media events and news conferences
  • Developed and executed pitches to generate news stories
  • Wrote media lines, news releases, op-eds, backgrounders and other communication materials
  • Provided quality control for a variety of communication materials
  • Conducted media trainings and workshops on communication and marketing
  • Helped monitor and manage brand awareness  
  • Conducted ongoing monitoring and analysis of news coverage
  • Produced and published promotional materials, including  video  
  • Developed online content, including social media
  • Interviewed, trained and managed staff
  • Developed budgets and tracked expenses

Work History

20152016

Manager of Media Relations

Canada Post
  • Managed media inquiries, including responding as spokesperson
  • Built relationships with national, provincial, local and community media
  • Developed and managed media plans and strategies
  • Developed and executed pitches to generate news stories
  • Wrote media lines and backgrounders
  • Conducted ongoing monitoring and analysis of news coverage
  • Helped monitor and manage brand 
20102015

Media Relations Advisor - Public Relations Department

Federation of Canadian Municipalities
  • Assessed and responded to media inquiries on a variety of topics, including as a spokesperson
  • Developed and executed media plans and strategies
  • Organized, promoted and moderated media events and news conferences
  • Developed and executed pitches to generate news stories
  • Wrote media lines, news releases, op-eds, backgrounders and other communication materials
  • Provided quality control for a variety of communication materials
  • Conducted media trainings and workshops on communication and marketing
  • Helped monitor and manage brand awareness  
  • Conducted ongoing monitoring and analysis of news coverage
  • Produced and published promotional materials, including  video  
  • Developed online content, including social media
  • Interviewed, trained and managed staff
  • Developed budgets and tracked expenses
  • Supported conferences and events team
20092010

Media Relations Advisor - Public Relations Department

City of Ottawa
  • Assessed and responded to media inquiries on a variety of topics,     including as a spokesperson
  • Developed and executed media plans and strategies
  • Organized, promoted and moderated media events and news conferences
  • Developed and executed pitches to generate news stories
  • Wrote media lines, news releases, and provided quality control for a variety of communication materials
  • Conducted media trainings
20072009

Communications Specialist                                                           

Office of the Leader of the Official Opposition of Canada
  • Conducted ongoing monitoring and analysis of news coverage
  • Provided quality control for a variety of communication materials
  • Organized, promoted and moderated media events and news conferences
20062007

Communications Specialist

Canadian Mortgage and Housing Corporation
  • Conducted ongoing monitoring and analysis of news coverage
  • Provided quality control for a variety of communication materials
  • Organized, promoted and moderated media events and news conferences
20012006

Communications Assistant

Office of Larry Bagnell, MP for Yukon and Parliamentary Secretary for Natural Resources and Indian Affairs
  • Assessed and responded to media inquiries
  • Developed and executed media plans and strategies
  • Organized, promoted and moderated media events and news conference
  • Developed and executed pitches to generate news stories
  • Wrote media lines, news releases, op-eds, backgrounders and other communication materials
  • Provided quality control for a variety of communication materials
  • Conducted ongoing monitoring and analysis of news coverage
  • Interviewed, trained and managed staff

Education

19992003

Bachelor degree in Social Sciences

University of Ottawa

Language

FLUENT IN ENGLISH AND FRENCH