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Mohammad Touri

Digital Marketing Specialist

Summary

Strong Background in Marketing , Business Development , Sales and Project Management.

Education

Sep 2003Jun 2008

BA Business Administration 

Birzeit University

Bachelor of Business Administration  B.B.A.

Minor Marketing

Sep 2000Jun 2003

Science High School

Al Ummah School

Science High School

Work experience

Jan 2017Present

Digital Marketing Specialist

Smart Web

The Goal of my Job in Digital Marketing Specialist  I Manage and coordinate all digital marketing activities SEM / PPC / SEO /SMM / Display Ads / Affiliates.

  • Create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.
  • increase brand awareness, promote company products or services and to drive prospects to conversions. 
  •  Work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. 
Jan 2014Present

PPC Manager - Freelance

PPC Experts Co.
  • Manage, review, and perform daily account responsibilities associated with Google AdWords, Facebook and other search platforms for a variety of clients.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

April 2016Jan 2017

Business Development Manager

Apexum

The Goal of my Job in Business Development I responsible for  Identifying new sales leads

  • Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets
  • Researching the needs of other companies and learning who makes decisions about purchasing
  • Contacting potential clients via email or phone to establish rapport and set up meetings
  • Planning and overseeing new marketing initiatives
  • Attending conferences, meetings, and industry events

Feb 2015 April 2016

Affiliate Manager

Avaz - Affiliate Network Marketing

The Goal of my Job in Affiliate Marketing Manager I responsible for affiliates and for building up merchant and affiliate relationships and the day to day business

  •  Assist in building marketing strategies and develop communication materials for affiliate marketing partners.
  • Manage affiliate marketing strategy and programs for online services.
  • Manage budget and resources for online services.
  • Act as a liaison with outside agencies and manage relationship with affiliate partners.
Oct 2012Feb 2015

Regional Digital Marketing Manager

FX Central Clearing Finance Ltd – FXCC

The Goal of my Job in Regional Marketing Manager – Middle East , Responsible for creating and managing high volume campaigns on SEM / PPC / SEO /SMM / Display Ads / Affiliates. This role requires the ability to lead programs, manage resources, execute on customer acquisition strategies/plans, work well across departments, as well as multi-task responsibilities.

• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Sep 2009Oct 2012

Affiliate Manager

AvaTrade

The Goal of my Job in Affiliate Marketing manager – Middle East , I responsible for affiliates and for building up merchant and affiliate relationships and the day to day business.

  • Identify affiliates and negotiate in order to create profitable account
  • Ensure the capacity building of the affiliate account managers
  • Ensure the result of the team work plan
  • Manage, monitor and analyze affiliate in daily basis to optimize affiliate activities
  • Prepare proposal and conduct studies on regarding marketing to more profitable activities
  • Provide solution and assistance to affiliates
  • Supervise products, payments solutions and communications
Jan 2009Sep 2009

Sales – Merchandiser

Nivea – MSS Co.

The Goal of my Job retail sales merchandisers is to help both the retailer and the manufacturer maximize sales and increase sales volume. This goal is accomplished through execution, education, and promotion.

Skills

PPC Manager

Google AdWords Certification

Media Buyer

Business Negotiating

Affiliate Marketing

Cake Marketing, Hasoffers

CRM System – Customer Relationship Management

Salesforce &. Microsoft CRM

Financial Technical Analysis

MetaTrade & ActTrader Platform

Experience

  • Work on Google AdSense, AdWords, Analytics
  • Work on ADTECH Ad Serving Solutions for Publishers, Ad Networks, Agencies, Advertisers
  • Work on Affiliate Marketing System & Program / Cake Marketing, Hasoffers.
  • Work on CRM System – Customer Relationship Management / Salesforce &. Microsoft CRM
  • Work on CMS Platforms. / WordPress , Magento , Opencart
  • E-Commerce Management & Marketing 
  • Managed Computer Center in Birzeit University and have A+ courses.
  • Programming more language such as HTML , PHP  and work in database MySQL
  • Web and Graphic designer. Work on Photoshop
  • Financial Technical Analysis work on MetaTrade & ActTrader Platform
  • Speak: Arabic - Native (Mother Tongue) ; English -  Advanced , Hebrew - Conversational

Certifications

2017

Google Partners

Google 

Google Partners Certification

Jun 2015

Google AdWords

Google

Google AdWords Certification

Jun 2015Present

Tag Manager Fundamentals

Google

Tag Manager Fundamentals Certification

Mar 2015Present

Social Media Marketing

Hewlett-Packard - HP

Social Media Marketing Certification

Mar 2015Present

Digital Academy

Microsoft

Digital Academy Certification

Courses

  • 2016 - Training Course in Project Management - MAOF - Jerusalem
  • 2012 - Training Course in Internet Marketing  – Jerusalem
  • 2010 – Training Course in SEO & PPC sponsored by Google Inc. – Tel Aviv
  • 2009 – Training Course for Sales supervisors sponsored by Nivea – Jordan
  • 2007 – Training Course in Project Management – Birzeit University
  • 2005 – ICDL International Computer Driving License – Jerusalem

Events

  • The Middle East Investment Summit 2011 Expo & Conference- Dubai – 2011
  • Jordan Investment Conference Amman – Jordan 2011
  • Investment in Global Markets Conference – Egypt 2012