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Senior Regional Digital specialist with a proper track record and demonstrated ability in analyzing markets:  building marketing plans, product positioning and sales initiatives in relevant business areas. 

Work experience


Senior Digital Specialist

Fiat Chrysler Automobiles
  • Plan and Execute Digital Landscape for FCA 7 Brands
  • Develop process between Regional office and General Distributors.
  • Optimize media Spend across various Digital Channels.
  • Set Content Strategy to focus on YouTube, Facebook, and Instagram.
  • Core focus on Paid Search to defend brand Coverage by 90%
  • Plan 360 Campaigns for Product Launches.
  • Set New regional KPIs based on New Age Marketing Activities. 
  • Enhance Lead Process for all brands.
  • Managed to fix reporting and Tracking for all Digital Activities. 

Regional Digital Marketing Specialist

INFINITI Middle East
  • Leading Regional Website migration for 21 websites in 6 months.
  • Enhancing website user behavior and areas of optimization.
  • Improving website Conversion from 0.1% to 3% in 9 months.
  • Defining Regional Content Update Process between Maintenance agencies and regional office.
  • Leading Salesforce Implementation for 6 markets.
  • Leading Lead handling workshops to define unified lead process.
  • Implementing Lead handling automation for 6 Markets in 9 months.
  • All Brand Keywords appear on Page 1 for SEO.
  • Leading Regional SEO Project for short tail keyword to rank on non brand keywords.
  • Increasing SEO conversion rate from 5% to 20%.
  • Optimizing Digital Roadmap for 9 markets.
  • Optimizing Media Landing Pages to increase QS from 7 to 9.
  • Support in optimizing Social Media presence.
  • Enhancing SOV and SER by 15%.
  • Support Media agency in reviewing PPC Keywords and ad copies.
  • Support Media agency to optimize retargeting user segments.
  • Initiating Internal Project for process optimization and digital collaboration between regional office and various agencies.  
  • Leading DMP Project for 9 Markets.
  • Leading ACM Implementation Project for 6 markets.
  • Support in Defining Regional CRM Road Map.

Marketing Specialist

Avis Rent A car UAE
  • Ensure that day-to-day operations translated to quality content. 
  • Coordinated with Maintained Product catalog including rich content and images.
  • Ensure compliance of all business activity to customer and industry standards.
  • Promoted the brands through partnerships and digital marketing activities.
  • Coordinating with different channels to ensure the completion of the assigned tasks.
  • Supports in executing marketing research Company Vs Competitors (Online)
  • Involved in developing, marketing plans and strategies;
  • Involved in 2016 Marketing Plan.
  • Online Sales have increased by 24% in 9 months.
  • Handling communications and strategies with partners, domestically & internationally 

Marketing & Service Excellence officer

ADCP " Abu Dhabi Commercial Properties"

  • Responsible of Marketing Communications (Internal/External)
  • Supporting in the Development of  the company's Website and coordinating with the vendors to get the best quotation and the best layouts (Art-work) to meet the organizational Objectives.
  • Giving insights to programmers to create the best Mobile app for customers
  • Protecting the Group Image by Creating all Ideas To have complied with ADCB Guidelines i.e. ( Logo, Colors and Art works)
  • Updating and translating all the new contents on the existing Website (Arabic & English)
  • Setting Plans to Promote to the company using the internet i.e. (placing advertisements on Property finder Website - Landing Pages on the properties Search Engines).
  • Involved in developing Marketing Ideas to support the business i.e. ( Digital Marketing - Brand Awareness - Brand Image...etc)
  • Designing the processes for new initiatives.
  • Successfully renewed the ISO certification  9001.
  • Create, Translate operations documents and upload them to the website.

Digital & Service Excellence officer

ADDC Abu Dhabi Distribution Company
  • Responsible of setting Team KPI
  • Updating the content on the website using Magneto.
  • Developing Customer service Modules to improve the online support.
  • Responsible for replying to all of the online queries. Abu Dhabi Government Queries using Citrix CMS.
  • Supporting the Marketing Team in Creating the Mobile App layout.
  • Setting the Main Layout of the Awareness Campaign with the British Consultant.

Acting as Team leader "Technical Queue"

Vodafone International Services - UK Account
  • Responsible of handling a team of 18-20 Members, improving their skills and providing the Operation Targets every 3 months for the new comers before they work with the senior Team Members.
  • Assigned to support launching a new operation house in the billing queue.
  • Achieved the highest Net Promoter Score (NPS) record Over 25 Teams in the transition Queue
  • Awarded by 2 customer excellence certificates.
  • Monitor Competitors activities and gather all market researches to provide better service 
  • Created Marketing Initiatives, which lead to Yoda's Marketing Campaign.

Acting As L&D officer Billing and Technical Queue

Vodafone International Services - UK Account
  • Assigned to develop the Technical training materials and deliver it to the newcomers.
  • Coordinate with the Logistics to create the newcomers ID’s/ Credentials/ security awareness sessions & the operation sessions.  
  • Assisting the Quality Team in their Operation Tasks.
  • Created an initiative called (Shine)
  • Highest Net promoter Score for individuals (NPS) over 18 Team Members.
  • High level of contribution with the digital team to provide the analysis of web traffic to increase the Website Traffic.
  • Coordinate with the Logistics department to create the newcomers ID’s/ Credentials/ security awareness sessions & the operation sessions.

Customer Service Officer

Vodafone International Services - UK Account
  • Handling High and Ultra High Billing Queries.
  • Joined the IPhone Billing & Technical Queue.
  • Joined the Alpha Team to handle All Technical Queries and Billing Queries at the same time for all segments.
  • Follow-up on assigned escalations.
  • Offer alternative solution if needed 
  • experienced in using Log-me-in admin tool for technical support.
  • assigned by the operations manager to draft internal communication presentations for new products. 




Faculty of law Cairo university


Oct 2015

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

University of Illinois
Oct 2015

Google AdWords Certification

Google Partners
Sep 2015

Marketing in a Digital World

University of Illinois
Sep 2014

Innovation Ideas for new Companies

Maryland University


  • Music Composer
  • Sports 
  • Freelance Voice Over 
  • Freelance photographer
  • Writing stories
  • Creating Teamwork Activities.
  • IT Activities 
  • Voice Content Creation.
  • Intermediate video Editing.


Available upon request