Download PDF


With over 5 years' experience in Market Intelligence across verticals and stages of growth, I am now looking for my next challenge in the areas of consumer research and insights for a fast-growing company in Australia 

Work experience


Competitive Intelligence Analyst

  • Go-to for Competitor and Market Intelligence
  • Mapping competitive landscape by Unbxd’s product offerings
  • Battlecards against top competition by product and customer accounts targeted
  • Feature comparison lists
  • Overall competitive intelligence per account
  • Fortnightly internal newsletter covering competitor news and updates sent to executive management and other stakeholders
  • SPOC for Analyst Relations
  • Polled CIOs and Analysts to figure what decision makers need in Marketing collateral and how our collateral could be optimized for impact
  • Designed and ran campaigns to get reviews by our customers and prospects on the Gartner Peer Insight portal
Mar 2016Aug2017

Market Insight Analyst

  • Bring competitive insights into target accounts to answer questions like, ‘Which competitor is bidding on the same tender?’, ‘What’s the bid range?’, ‘Which features and solutions are being pitched?’, and ‘How can Aconex present its differentiators best?’
  • Analyze key competitors’ Marketing trends and devise strategies to counter them; make recommendations to Aconex Marketing on feature-based campaigns
  • ABM-driven sales intelligence dockets covering professional and personal aspects of decisions makers and influencers at target accounts
  • Coordinating with Regional Sales and Marketing to offer relevant competitive intel for better attack strat
  • Assessing Total Market, Total Addressable Market and Market Covered and maintaining updated numbers
  • Produce periodic reports and decks on industry and competition
  • SFDC Ninja on CRM dashboards and reports
  • Executing EDM and Lead Management campaigns
Aug 2014Feb 2016

Senior Market Research Manager

Freshdesk, Inc
  • Lead Market Research for outbound and inbound sales
  • Actioned strategies for selling against competition, especially in the UK and rest of Europe
  • Duplicated it for North America leading to some of the biggest wins with longstanding customers of competition switching to Freshdesk
  • Led the growth of the MR team from 3 to 15 in less than 12 months
  • Formed the first MR team for outbound sales
  • Responsible for ensuring relevant, prequalified leads made their way to Sales for higher conversion
  • Increased team productivity and efficiency to go from 0 to 1320 Sales-ready leads supplied a month to Outbound Sales in less than 12 months
  • Introduced and evolved frameworks (prospect → suspect → Sales-ready lead), processes (e.g., on-call validation of inbound requests and outbound contacts in markets where lack of available data would lead to CRM junk), and tools that help new hires, junior members and experienced MRs scale pre-sales support across four geographic regions during a period of rapid, company-wide expansion
  • Oversee CRM accuracy, data sanity and currency
Jul 2012Jul 2014

Team Leader-Market Research

Beatinfo Consulting & Solutions, Inc
  • Led a team of 6 Market Research Specialists into the US, the UK and ANZ markets
  • Worked with clients like Freshdesk, Pugpharm, Mindtickle, HashedIn
  • Managed team's and own performance during my tenure, exceeding expectations of daily, weekly and monthly targets
  • Personally responsible for 100 qualified leads a day from ANZ, the toughest market of the three that Freshdesk targeted
  • Monitored key demand triggers which would necessitate proactive Sales action
  • Estimated market size and forecasted sales viablity in high-level reports
  • Competitive intelligence for clients
Mar 2012Jun 2012

Business Development Manager

Sunohre Technologies (now Fabdial Technologies)
  • Inside Sales professional responsible for client acquisition for the company in India
  • Running against targets of 15 meetings a week
  • End-to-end sales professional with 2 deals during the tenure
  • Diligent and self-motivated with no qualms about the number of calls and e-mails to be made per day
Jun 2009Aug 2009

Summer Intern, MBA

Usha Martin Ltd.

A study on working capital management of USHA MARTIN Ltd. Tatisilwai, Jharkhand which included the study on the company’s profile, background and nature of business, production and service profile. As a management student, I also observed the ownership pattern, infrastructure, hierarchy of different departments and operations. The main focus of the project was to study the need, types, determinants of working capital management, including working capital calculations such as WC level, WC trend analysis, changes in WC through ratio analysis and AR and AP levels.



PGDM, Marketing & Finance



St. Xavier's College

Areas of Expertise

Market Intelligence
Competitive Intelligence
Primary and Secondary Research
Target Segmentation
Audience Insights
Go-to-market Strategy

Sales Strategy
Lead Generation and Management