Smriti Suman

  • Chennai Tamil Nadu
Smriti Suman

Market Intelligence professional with over 5 years in industry, geography, segment, and audience research and analysis

Summary

With over 5 years' experience in Market Intelligence across verticals and stages of growth, I am now looking for my next challenge in the areas of consumer research and insights for a fast-growing company in India

Work History

Work History
Aug 2014 - Present

Senior Market Research Manager

Freshdesk, Inc


• Lead Market Research for outbound and inbound sales

• Actioned strategies for selling against competition, especially in the UK and rest of Europe

• Duplicated it for North America leading to some of the biggest wins with longstanding customers of competition switching to Freshdesk

• Led the growth of the MR team from 3 to 15 in less than 12 months

• Formed the first MR team for outbound sales at 

• Responsible for ensuring relevant, prequalified leads made their way to Sales for higher conversion

• Increased team productivity and efficiency to go from 0 to 1320 Sales-ready leads supplied a month to Outbound Sales in less than 12 months

• Introduced and evolved frameworks (prospect → suspect → Sales-ready lead), processes (e.g., on-call validation of inbound requests and outbound contacts in markets where lack of available data would lead to CRM junk), and tools that help new hires, junior members and experienced MRs scale pre-sales support across four geographic regions during a period of rapid, company-wide expansion

• Oversee CRM accuracy, data sanity and currency

Jul 2012 - Jul 2014

Team Leader-Market Research

Beatinfo Consulting & Solutions, Inc


• Led a team of 6 Market Research Specialists into the US, the UK and ANZ markets

• Worked with clients like Freshdesk, Pugpharm, Mindtickle, HashedIn

• Managed team's and own performance during my tenure, exceeding expectations of daily, weekly and monthly targets

• Personally responsible for 100 qualified leads a day from ANZ, the toughest market of the three that Freshdesk targeted

• Monitored key demand triggers which would necessitate proactive Sales action

• Estimated market size and forecasted sales viablity in high-level reports

• Competitive intelligence for clients

Mar 2012 - Jun 2012

Business Development Manager

Sunohre Technologies (now Fabdial Technologies)


• Inside Sales professional responsible for client acquisition for the company in India

• Running against targets of 15 meetings a week

• End-to-end sales professional with 2 deals during the tenure

• Diligent and self-motivated with no qualms about the number of calls and e-mails to be made per day

Jun 2009 - Aug 2009

Summer Intern, MBA

Usha Martin Ltd.


A study on working capital management of USHA MARTIN Ltd. Tatisilwai, Jharkhand which included the study on the company’s profile, background and nature of business, production and service profile. As a management student, I also observed the ownership pattern, infrastructure, hierarchy of different departments and operations. The main focus of the project was to study the need, types, determinants of working capital management, including working capital calculations such as WC level, WC trend analysis, changes in WC through ratio analysis and AR and AP levels.

Education

Education
2009 - 2011

PGDM, Marketing & Finance

SIMMC
2005 - 2008

B.Com

St. Xavier's College

Areas of Expertise

Market Intelligence
Competitive Intelligence
Primary and Secondary Research
Target Segmentation
Audience Insights
Go-to-market Strategy


Sales Strategy
Pre-sales
Lead Generation and Management

Salesforce.com
Zoho