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Experience Summary

Community minded professional with 10+ years diverse experience, spanning pharmaceutical sales to healthcare marketing and communications.

  • 7 years: sales and marketing
  • 3 years: communications
  • 3 years: social media community management


  • MAC OS
  • Facebook
  • Twitter
  • Google Analytics
  • Survey Monkey
  • Constant Contact
  • iMovie

Letters of Reference

Writing Samples

Internet Marketing Certificate

Are You LinkedIn?

Case Study

Continuing Education/Professional Development

  •  Enrolled in VCU’s Non-Profit Learning Point (Certificate of Achievement anticipated 2013)
  •  Member of American Marketing Association (2012 - present)
  • Certificate in internet marketing from Hubspot's Inbound University (2010)

Areas of Expertise

  • Use of social media to engage and educate online communities
  • Emerging media strategy
  • Application of social marketing concepts to reach targeted audiences

Work experience

Apr 2010Present

Social Media Marketing Consultant

Bikram Yoga Richmond
  • Created and maintain active social media marketing campaigns for Bikram Yoga Richmond: Facebook and Twitter.
  • Facilitated 27% revenue increase and 56% class attendance increase in 24 months
  •  Demonstrated steady growth and engagement of Facebook fan base (increased fans from 257 to 1,900 fans
Dec 2008Sep 2012

Communications Specialist

Virginia Department of Health
  • Developed and maintained social media campaigns on Facebook and Twitter.
  • Facilitated the Virginia Chronic Disease Collaborative Network’s online presence using PhConnect
  • Consulted with chronic disease program managers to determine and implement impactful digital media and website content strategies
  • Wrote a diverse array of communication pieces targeted to a wide variety of audiences (press releases, copy for marketing materials, website content, newsletters, responses to constituent mail).
  • Created client success stories that were published in American Cancer Society Cancer Action Network’s (ACS CAN) August 2010 national publication.
  • Delivered presentation on email marketing at national Center for Disease Control (CDC) meeting (March 2010).
Dec 2006Jul 2008

Sales Representative

  • Promoted prescription topical dermatological products to dermatologists in Virginia.
  • In April 2008, achieved rank of #16 out of 60 in nation.
Dec 2003Dec 2006

Sales Representative

Glaxo SmithKline
  • Created and implemented territory sales strategies geared toward family practitioners and specialists.
  • Winners Circle Emerald Award 2005 (top 6% of national sales force).
  • Increased Wellbutrin XL marketshare from 4.3% to 9.1% in less than 24 months.
  • Demonstrated leadership in campaign to achieve favorable formulary status for Wellbutrin XL on Anthem and VA Premier formularies.


B.S., Psychology/Women's Studies

Mary Washington College

Graduated Cum Laude


Virginia Commonwealth University