Morgan Barnes

Assistant Marketing Communications Manager


Skilled marketing associate with a variety of cross-functional accomplishments that require proven organization, time management, creative thinking and research and analysis.

Highly motivated with exceptional oral and written communication skills.

Personable, articulate and experienced at representing organizations effectively in the public arena.

Excel at forging productive relationships with stakeholders by engaging, briefing and advising senior decision makers to ensure free and productive flow of information.

Proficient in MS Office Suite and a variety of specialized software platforms, including, Tribe, Pixlee, and Offerpop.

Thrive in challenging and dynamic environments, applying the full range of proven capabilities, to make key contributions to desirable organizational outcomes.

Work History

Work History

Assistant Marketing Communications Manager

Sep 2015 - Present
Yes To Inc.
  • Influencer Activations: Develop Yes To’s influencer program, in collaboration with the Senior Digital Marketing Manager, to increase brand awareness through digital platforms and partnerships. Responsible for identification, outreach, and strategic planning with targeted bloggers, vloggers, and tastemakers while tracking to measurable KPIs. Create strategic new product launch campaigns.
  • Events: Determine influencer outreach events and coordinate all participation from introduction through execution. Run all trade show participation in coordination with key Sales Directors to ensure all objectives are met. Manage timelines and budget.
  • Brand Partnerships: Initiate and lead strategic brand partnerships to expand reach, drive sales and impressions.
  • Shopper Marketing: Aide in development and delivery of shopper-marketing programs to drive sales at shelf. Own coupon redemption and production budgets.

Marketing Coordinator

Jan 2014 - Aug 2015
Yes To Inc.
  • Shopper Marketing: Collaborated to develop and deliver shopper-marketing programs to drive sales at shelf. Assisted in managing the overall coupon budget and owned print budget.
  • Public Relations: Maintained tracking and sharing of PR impressions and articles. Supported Sr. Brand Manager in coordination of PR programs.
  • Product Sampling: Lead all participation in sampling programs. Sustained inventory and oversaw production of new samples. Owned the budget while ensuring all sampling needs were appropriately forecasted and met throughout the year.
  • Event Management: Managed sales trade shows by coordinating and executing show activities, plans, and budgets. Managed events including planning, coordination, and budget in order to drive brand awareness. Planned in-store demos. Assisted with public relations and influencer events.
  • Planning: Supported the new product development team in the expansion of products by managing label artwork development. Assisted the Sr. Brand Manager in developing the marketing strategy and plans, as well as public relations outreach initiatives.

Marketing Intern

May 2013 - Dec 2013
Yes To Inc.
  • New Product Development: Lead label artwork process, acting as point person between new product development and design teams while keeping all label artwork projects on schedule. Creation of all new product mock ups for the sales team.
  • Research: Developed presentations on topics including influencer marketing and outreach, new product trends, and partnership opportunities.
  • Public Relations: Maintained tracking of PR impressions and articles. Supported Marketing Manager in coordination of PR programs.



Bachelor of Fine Arts, Fashion Merchandising 

2010 - 2013
Academy of Art University