Gil Luna

Gil Luna

Work History

Work History
Sep 2007 - Present

Medical Education and Market Access Director

Adelphi Targis

Responsible for all the activities related to Market access and Medical Education Campaigns

Market Access activities are based on the creation of added value to promoted brands through quality of life, pharmacoeconomic and outcome studies, identifying the adequate targets and constructing communication tools to a better market entrance.

Medical Education activities are based on gaining credibility to the scientific evidence created, through expert panels and advisory boards organization, as well as on the set up of medical educational programs in order to assure the dissemination of the proposed messages.

Apr 1999 - Aug 2007

Medical Director

Bayer Pharma Products

Responsibilities for all medical, scientific, communication and research activities within Bayer Health Care in the Spanish subsidiary, including coordination activities in Portugal, through the Iberian concept.In particular, is responsible for all Clinical Research activities done in Spain and Portugal (clinical studies)

Is was also a responsibility of the Medical Department, the scientific affairs activities, building relationships with key opinion leaders (KOL´s) and decision makers, politicians and health technicians as well as the medical education plans for health professionals.

Responsible for the compliance with the legal, ethic and scientific affairs and as well as all scientific and medical communications activities (internal or external) related with company products and activities.

  • Responsibilities for all medical, scientific, and research activities within Bayer Health Care in Spain, Portugal and Latin-American.
  • Responsibilities for all Clinical Research as well as scientific affairs activities, building relationships with key opinion leaders (KOL´s) and decision makers.
  • It was guaranteed at this time the efficiency of the LA medical departments, their contribution to the international development , and the coordination with the Spanish global functions.
Apr 1997 - Apr 1999

Marketing Director

Bayer Phrama Business
  • Coordination of Medical and Marketing Departments in the Spanish subsidiaries.
  • As Medical head, responsible for the development and scientific activities, as well as on the leverage of any science or medical in-put on the Marketing Plans.
  • As marketing Head, responsible for the development and execution of Marketing Plans for each one of our products on promotion.
  • To build-up a conjoint marketing-medical structure able to work together and aimed to use the medical and scientific know-how of the Medical Department for the use of the Marketing Plans. Special stress was done on the utilization of KOL´s platforms, Advisory Boards and local studies.
Apr 1992 - Apr 1995

Group Project Manager

  • Group Product Manager in the Marketing Department of PH Spain for the areas Anti-infective, Metabolism and New Product Development.
  • As a GPM was responsible for the Marketing Plan design and execution in the mentioned areas.
  • Responsible for the launching of Glucobay (diabetes) in the Spanish market, life cycle management of cipro and build-up first marketing efforts in new business areas (rheuma, Alzheimer, respiratory diseases).
Apr 1986 - May 1992

Medical Adviser

Bayer Pharma
  • As a Senior Medical adviser, was responsiblefor all the clinical and medical activities in the areas of Antiinfectives and Metabolics in the Medical Department.
  • Responsibilities on all clinical studies performed during this period, both international as well as local initiatives. In addition, scientific relations with the community in the mentioned areas

Education

Education

Pharmaceutical Medicine

Jan 1993 - Dec 1993

Pharmaceutical Marketing

IESE
Sep 1984 - Jun 1988

Specialization

Hospital Clinic
Sep 1976 - Jun 1982

Medicine

University of Barcelona