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Senior digital strategy leader with over 15 years of experience designing and executing strategies that maximize opportunities to effectively leverage technology.

Monique is the first senior most digital executive at the College of American Pathologists, the leading organization in the practice of pathology and laboratory medicine worldwide. At the CAP, she leads a 12-person digital and creative design team.

She has over 15 years of experience as a digital strategy leader who works with organizations to maximize opportunities that effectively leverage technology. Through comprehensive use of qualitative and predictive analytics she drives brand experience, improves digital operations, and broadens revenue streams while being a catalyst for company-wide digital transformation.

An effective leader and mentor who can train and motivate staff, increase productivity and retain talent. As a digitally centric executive she specializes in the planning and implementation of digital solutions.

Rounding out her expertise includes experience in requirements gathering, technology selection, user and brand experience, information architecture, e-commerce, web, search, email, social, video/audio and mobile.

Work experience

Aug 2012Present

Director, Digital Strategy

College of American Pathologists

As Director of Digital I’m a champion and change agent contributing to the future growth of the organization. Lead the development of a digital strategy into operational plans and a roadmap to incrementally build capabilities. Oversee centralized digital resources, operations and capabilities within a single team/function. I provide a single point of coordination and oversight for all digital initiatives focused on the customer experience.

I’m accountable for web operations, video/audio production, social, mobile, user experience, creative design and digital content management. Responsible to lead, drive, and execute an enterprise-wide digital strategy, enabling CAP to elevate its brand position through increased online engagement. Oversee programs from the strategy through community management, content and creative development, execution and measurement. Manage a $2.3M budget and a team of 12; as needed temporary roles and agencies.

Management of CAP's brand-level social media presence on Twitter, Facebook, LinkedIn, YouTube, and similar sites. Head of CAP's hosted online community, CAPconnect at; 10K+ customers, members, employees and industry influencers engage with CAP through these channels.

Drive the creative strategy across the entire Marketing team, while proactively developing and sharing best practices. Lead the overall brand visual expression system.

Developed a comprehensive multi-year digital engagement and investment strategy.  Lead the team that manages CAP's corporate website (, micro-sites, social, mobile, video and audio production, creative design, content strategy, and user experience (UX).  

  • As Director of Digital key functions include:
    • Leading all aspects of social media including measurement and goal setting, listening, content strategy and planning, paid media, influencer outreach, campaign development, policy, and technology platform evaluation and selection.
    • Oversight of agency partnerships including agency selection, contract negotiation and scope of work.
    • Partnership with marketing on integrated multichannel marketing programs that leverage social media, web, email and video.
    • Development of formal frameworks, methodologies, and guidelines for employing digital, web and social media.
    • Responsible for carrying out the CAP brand expression system through the cohesive delivery of assets across all mediums (i.e. web, social, mobile, print, email).
    • Oversee photography, video, and design productions and ensures the appropriate recording and warehousing of print and digital materials.
    • Ensure the brand and visual identity of the CAP is consistently applied to all physical and digital materials.
    • Operational responsibility including recruitment and retention; coaching, mentoring and training of staff on topics focused on digital marketing and communications.

Key Deliverable's and Outcomes include:

  • Completed the website migration including a new CMS, taxonomy strategy, content management workflow and governance and implementation of a new site search solution. Launched October 2018.
  • Introduced and implemented the voice of customer program focused on the web experience to help drive increased member and customer satisfaction.
  • Established the CAP’s user experience (UX) practice. Through user-centered design, we gain a better understanding of the problems we need to solve. We clearly perceive users’ pain-points and improve design solutions.
Aug 2011Apr 2013

Director, Executive Operations

College of American Pathologists

Oversee the daily operation of the Office of the CEO (OCEO), including managing employment-related matters and budget oversight.  Provide ongoing guidance and counsel to the CEO on matters of strategic importance to the organization.  Within the first year, the office launched several enterprise-wide initiatives.

  • Restructured the leadership team’s quarterly offsite program to focus on capability development resulting in increased participation, engagement and responsiveness.
  • Led efforts to drive consistent strategy dialogue with board members leveraging the organization’s strategic framework resulting in more focused discussion, increased strategy understanding and prioritization of initiatives’.
  • Refocused CEO internal blog Plane Talk to increase and drive employee engagement, resulting in increased comments and responses from employees, greater understanding of the organization’s strategy, and stronger connection between employees and the OCEO.
  • Coordinated development and launch of Promising Practice Pathways™, a data-driven research report focused on new pathologist-driven services and programs that add clinical value outside of the laboratory.
  • Facilitated CAP20/20, an enterprise-wide organizational change initiative to identify future capabilities necessary to accomplish the organization’s mission.
  • Identified that digital strategy would be essential capability to the organization for across-the-board success and recommended a dual role.
Apr 2008Dec 2011

Chief Executive Officer/Founder

Sparkle Internet Image Solutions

Founder of a specialized firm to help businesses embrace the use of digital media channels to reach customers and grow their revenue. Business model was to create and implement scalable, social media programs to accomplish business outcomes. The company was among the first to focus on social media in the Oklahoma market.

As Chief Executive Officer/Founder I orchestrated the start-up, development and growth, of this international social and digital media agency focused on the health care, hospitality, and professional services industries. Lead business development securing more than 30+ clients. Services offered included strategy development, online reputation/risk management, web and graphic design, marketing and communications; digital media (i.e. audio/video) and eLearning program development.

Example client work and programs include:

  • Created and managed the social media strategy for a first-time candidate running for state-wide office of Oklahoma State Schools Superintendent. This included a candidate website and blog, video vignettes, online polls and behind the scenes news and information delivered via twitter and Facebook.
  • Produced a monthly internet radio show, New Media Radio, focused on social media and emerging media technologies. The show ran for three years at
  • Launched a “crowd-source” experiment using only the twitter hash tag #fridaylunch to engage groups of people from around the city to have lunch at random local restaurants. Each lunch would yield a minimum of 10 people every Friday. Results included client acquisition, increased influence and brand recognition for the agency.
    Jun 2010Aug 2011

    Senior Manager Social Media

    College of American Pathologists

    Recruited to develop and implement a social media strategy for the organization. Expanded the scope into a comprehensive digital communications strategy to build and enhance the CAP brand through a wide range of digital and social communications. To include use of social media channels, email, web sites, micro-sites, audio and video production for increased stakeholder engagement.

    Projects and programs included:

    • Designed the iPad Reporter engagement program to mobilize member attendees to live tweet at the annual meeting, which immediately became one of the most popular member activities. Now in its third year, the number of volunteer reporters has doubled, the quality of content has been upgraded and video content has been incorporated to extend the life of the meeting.
    • Partnered with the knowledge management team to develop a digital blueprint for the organization with the goal of mapping digital assets, governance structure, skill capabilities and decision prerogatives. This has resulted in a long-term technology strategy.
    • Initiated live streaming for high-demand scientific plenary sessions to increase enrollment capacity without decreasing onsite participation. Program resulted in more than 100 additional participants engaged with the annual meeting.
    • Promoted to management based upon demonstrated expertise in understanding how to drive change and initiatives within the organization.



      Certificate of Completion

      Oklahoma State University

      Entrepreneurs Boot Camp; Riata Center for Entrepreneursh - a pragmatic program for Oklahomans seriously interested in launching their own ventures and those in the early stages of start-up.



      VA Classroom

      Virtual Assistant training and professional development program.



      Texas A&M University

      The Virtual Instructor Certificate Program (VICP) prepares participants to design, develop, and manage an online course.

      Technology Platforms and Tools

      SOCIAL (includes but not limited too)
      Social Mention
      Facebook, Twitter and LinkedIn

      WEB TOOLS (includes but not limited too)
      Craft CMS
      Widen Collective Digital Asset Mgmt
      Google Tag Manager 
      Google Search Appliance
      Google Ad Words
      WuFoo and Formstack

      Measurement and Analytics (includes but not limited too)
      Google Analytics

      Other (includes but not limited too)
      MS Office (Word, PPT, Excel, Visio)
      Google Drive, Docs, Sheets, Hangouts
      Survey Monkey
      MailChimp, Aweber and Constant Contact