Senior social media and digital strategy leader with over ten years of experience designing and executing strategies that maximize the opportunities of evolving channels to most effectively target, influence and motivate key audiences. Special expertise in key verticals includes association, academia, health care, and hospitality.
Complete awareness of digital implementations including technical capabilities, wireframing, usability analysis, information architecture, GUI Design, e-commerce, content management systems (CMS), and mobile.
Extensive knowledge of search engine optimization, email marketing, content strategy, social media as well as traditional marketing methods. Proven success developing teams and mentoring and retaining staff.
I am currently the Director of Digital Strategy for a medical association responsible for web operations, video/audio production, user experience, social, mobile and digital content management.