I’m a senior digital strategy leader with over 15 years of experience designing and executing strategies that maximize opportunities to effectively leverage technology. I speak multiple business languages (IT, Marketing, Strategy, and Finance) and have extensive experience with analytics and predictive analytics (Google Analytics, Foresee, Heat Mapping, etc) that drive brand value, improve digital operations, broaden/deepen revenue streams while being a catalyst for company-wide change in a digital world.
I have experience with digital implementations including requirements gathering, technology selection, web, wireframing, user experience, information architecture, GUI Design, e-commerce, email, social, video/audio and mobile.
I offer extensive knowledge of search engine optimization, email marketing, content strategy, social media as well as traditional marketing methods. I am also very proud of my proven success as a leader who builds and develops teams while mentoring and retaining staff.