Summary

Creative, results-driven marketing communications professional with a consistent track record of success in planning and leading comprehensive marketing strategies, achieving/surpassing corporate growth and profitability targets. Success at driving growth in targeted markets through implementation of integrated projects. Expertise in the creation and execution of marketing tools and programmes. Well-defined leadership skills; adept at building and guiding top -performing marketing teams. Proficient at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Experience in the corporate, petrochemical, IT, financial services, press and advertising business sectors.

Work History

Work History
Mar 2008 - Nov 2008

Consumer Communications Manager

payzone worldwide money
Develop, plan and implement consumer communication strategy. Identify and profile existing customers, analysing demographics and usage patterns. Develop, implement and measure targeted communication campaigns. SWOT and competitor analysis and reporting. Develop plan, manage design and copywrite all customer communications. Identify partnership, opportunities, loyalty programmes and reward schemes. Design and implement customer and supplier survey programme. Audit existing collateral and draw up branding and CI guidelines. Budget management. Sanity check all contact details for existing customers and initiate programmes for gathering accurate information. Media relations and press releases. Liaison with all key stakeholders (board members, underwriting bank, customers, suppliers, merchants and financial agencies).
Jan 2007 - Nov 2007

Consultant

EOH Consulting
Developed the change management intervention communication strategy. Budget management. Development, implementation and management of the external and internal communication strategy for all companies in line with Group strategy. Management of electronic media including the Intranet. Supporting the department by developing and implementing targeted communication campaigns. Representing Sasol Secunda in group communication forums. Monitoring and evaluating the effectiveness of internal communications Monitored and evaluated media coverage Media relations, press releases and speech approval for key note addresses for senior management Finalisation of open items and closure of charge numbers, accuracy and completeness of closure documentation and closure reports, recording of lessons learnt and value added. Reconciliation and analysis of Project Bank Accounts and purchase orders.
Mar 2006 - Dec 2006

Marketing Communications Manager

ING Lease (UK)
Created first communications strategy for implementing communication plans spanning short, medium and long term business objectives. Developed formal internal staff newsletter within CI guidelines. Sourced content from a broad range of senior stakeholders, created articles and distributed publication weekly. Produced customer e-newsletter, sourced and wrote monthly content. Formulating structured corporate change management programme (including implementation of internal vision and values initiative). Designed and developed structure and rationale for staff surveys. In consultation with sales force – produced customer satisfaction reviews (web development of questionnaires, final analysis and reporting of results). Initiated a complete audit and revision of all correspondence, website and intranet content. Managed agencies to ensure objectives and budgets were met Event managed ad hoc corporate hospitality and internal events. Ad hoc press releases and media relations.
Nov 2000 - Dec 2004

Marketing Manager

Mortgage Brain Limited
Developed the first complete marketing plan and secured approval from the board for a four-year PR and marketing communications strategy. Increased profits by an average 17% per month over a 6 month period after raising the company profile from a small family-owned business to a market leader through press releases, articles, and general copy as well as press and lender office liaisons. Created new CI across all platforms from stationery and marketing collateral to DM, website and business letters. Managed entire project to strict deadlines whilst reporting to the board on a monthly basis on marketing activity and expenditure. Established good working relationships with representatives to extract new opportunities for sponsorship, consumer and intermediary, industry, and media markets. Improved staff awareness and motivation and therefore client service by introducing and developing internal communications programme which included incentives, bonuses and sales training.

Education

Education
2005 - 2008

Bsc (Hons)

Open University
1994 - 1997

Advertising Management

Institute of Marketing Management
1989 - 1993

BComm Marketing Management

Rand Afrikaans University
1981 - 1985

Bryanston High School
1975 - 1980

Bryandale Primary school