LOptimisme.com is the French Positive News site. We also created the first Chief Happiness Officers' Network & created a B2B offer to facilitate the spreading of a positive & motivational company culture. The site was launched in January 2016 & has already an audience of >100K people.
Apart from the fact that I always try to see the bright side of people & things, I actually have to work a bit, too, to make this little company of ours grow! :)
Basically, I'm in charge of the marketing & sales development strategy and more specifically I'm responsible for:
- Defining the development strategy;
- Designing B2C & B2B offers;
- Translating strategies into actionable plans;
- Developing strategic partnerships with major brands, agencies & service providers eager to get associated with the concepts of empowerment, happy workplaces, motivation & increased productivity...;
- Setting KPIs & monitoring them.