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Summary

International & action-based digital simplifier with an open & curious mindset, trying to think out of the box to get there! French-German background with an Anglo-Saxon attitude.

Performance-driven & dynamic while having customers & team needs on top of mind because, for me, success is based on customers who are true believers in your brand & on employees who will go that extra mile for you!

A positive person strongly believing in the benefits of kindness & that Together Everyone Achieves More!

Skill keywords: Lead Generation, Marketing & Sales, Performance, Branding, External & Internal Communications, PR, Team Management

Digital presence: @trend2b, linkedin.com/in/monikajouan and scoop.it/t/digitalandmore.

Work History

Co Founder & Optimistic by Nature

LOPTIMISME.com
Oct. 2016Present

LOptimisme.com is the French Positive News site. We also created the first Chief Happiness Officers' Network & created a B2B offer to facilitate the spreading of a positive & motivational company culture. The site was launched in January 2016 & has already an audience of >100K people.

Apart from the fact that I always try to see the bright side of people & things, I actually have to work a bit, too, to make this little company of ours grow! :)
Basically, I'm in charge of the marketing & sales development strategy and more specifically I'm responsible for:

  • Defining the development strategy;
  • Designing B2C & B2B offers;
  • Translating strategies into actionable plans;
  • Developing strategic partnerships with major brands, agencies & service providers eager to get associated with the concepts of empowerment, happy workplaces, motivation & increased productivity...;
  • Setting KPIs & monitoring them.

Head of Strategic Development

Elenbi / EBG, Paris, France
NOV. 2015NOV. 2016

EBG is France's most important digital & innovation business network with >700 company members and a community of over 150K professionals.

  • Defining development strategy with Managing Director;
  • Designing new offers to answer customer needs;
  • Translating strategies into actionable plans;
  • Developing strategic partnerships with major brands, agencies & service providers (ex: CapGemini, Criteo, EY, Google, IBM...);
  • Creating new development opportunities;
  • Setting KPIs and monitoring the active implementation of partnerships;
  • Establishing legal framework for partnerships;
  • Ensuring partnership projects reflect the company’s strategy;
  • Partnering with general management to support execution of key initiatives.

I co-created this position with the Managing Director and generated €1M in additional sales in one year.

Referee : Benjamin Glaesener, Managing Director, ELENBI / EBG -benjamin.glaesener@ebg.net / +33 1 45 23 05 89

active founding member, in charge of marketing & communications (VOLUNTEER)

Digital Club Franco-Allemand (DCFA), Paris, France
2013Present

My role:

Referee : Julien Van Hœylandt, Vice-President, DCFA -julien@quatreepingles.fr / +33 6 81 07 15 91

Independent Senior Digital Strategy Advisor

Paris, France
20142015

My motivation was (and still is) to help companies stay ahead of the game and make sure their teams have the digital tools to achieve their goals. I acted onsite, via partner agencies or as a workshop leader. Among my clients were

Comexposium (helped them organise one of France's biggest e-commerce fair),

La Ruche qui dit oui/The Food Assembly (led an international digital marketing workshop to teach marketing teams about the latest online means),

Nice Côte d'Azur Airport (acted as a Digital Project Leader through a partner agency in order to redesign the website and the underlying digital customer journey requirements),

Germany Travel (led a workshop about the French online holiday habits), The App Lab (acted more as a market researcher for the German market)...

Group CMO & Communications Director

Nextedia (ex-Come&Stay), Paris, France
20082014
  • Designed & operated global Marketing & Communications plan together with local teams; 
  • Managed €500K budget with a strong focus on performance-driven actions (some actions with an ROI of over 300%); 
  • Created & followed a lead generation program; 
  • Implemented Salesforce together with Sales Director to back up lead generation program; 
  • Put the "customer first" mindset on sales priorities and accordingly developed sales means to serve customers & partners best; 
  • Initiated branding strategy through PR and social media actions and was an active contributor to major marketing publications (Internet Marketing 2013 by EBG; L'Ecommerce transfrontière, Dunod); 
  • Achieved Top 10 ranking of the agency (RECMA ranking 2012: Top 10 of independent advertising agencies in France);
  • Supervised new website creations based on latest webdesign & content trends and rebranding project;
  • Built up trend watching program;
  • Took inspiring actions to motivate teams & develop overall company growth through training sessions and presentations from internal & external stakeholders;
  • Active board member and international team ambassador;
  • International team management (up to 5 people) and project management (with up to 20 international team members).

Referee : Ardavan Beigui, VP Sales, Tinyclues (Sales Director at the time) - ardavan.beigui@gmail.com / +33 6 98 07 99 98

International Content & Event Marketing Manager

EBG, Paris, France
20052008
  • Managed major events (theme finding, budgeting, developing sponsorship, coordinating (international) speakers) with up to 1000 people attending;
  • Moderated round tables with international speakers in front of 200 to 300 attendees;
  • Trend watching on marketing & media innovations;
  • Participated actively at building a digital network for marketing & media experts;
  • Developed international partnerships;
  • Team management (up to 4 people).

Independent Marketing Consultant

Paris, FRance
20032005

Active participation at various (international) business projects, from the business plan to go to market. 

International Marketing Manager

GLOBAL-LOGISTICS.COM, Etupes, FRance
20002002
  • Created & operated marketing plan (annual budget: €60K);
  • Developed international client base;
  • Participated actively with sales director at pricing strategy;
  • Collaborated with senior product manager to create products/services in accordance with market trends & costumer needs.

Marketing & Sales Assistant

Goodrich, Riquelme & Associados, Paris, France
19992000

Participated at development of the brand in France within legal limits (events, articles...). 

Sales Assistant

Konzept gmbh, Heilbronn, Germany
19991999

In charge of invoicing & client follow-up. 

Skills

SOFTWARE & TOOLS
  • CRM: Salesforce, Bitrix24, Zoho
  • Google Analytics
  • Wordpress
  • Microsoft Office & G Suite
  • Hootsuite
  • Growthhacking methods (Archie, Instagress...)

Languages
  • English (Bilingual proficiency) (IELTS : 8,5 pts)
  • French (Native proficiency)
  • German (Native proficiency)
  • Spanish (Professional working proficiency)
  • Italian (Limited working proficiency)
  • Russian (Elementary proficiency)

Education

Other