Download PDF


Inventor and consumer goods marketing professional with over 15 years of experience

Complete life cycle responsibility from concept ideation, new product development, commercialization to obsolescence

Well-versed in adhesive and sealant landscape, competitor formulations and / shortcomings, injection molding, silicones, plastics, aerosols, office products, candles, paint roller covers

Expertise in mass, office superstore, home center, commercial catalog channels and energy / utility sector

Excel at growing, reinventing and entering new categories, reducing costs and improving margins

Proven talent to synthesize research, unmet needs and trends into innovative products

Product Roadmaps, Positioning, Branding, Strategic Planning, POS Analysis

Solid indirect report / cross functional team leadership skills

Core Competencies

New Product Development - Product Management - Product Roadmaps & Positioning – Competitive, GAP & POS Analysis - Strategic Planning - Product Launch / Commercialization – Budget & P&L Responsibility - Margin & Category Growth - Cross Functional Team Management - SKU Consolidation & Cost Reductions - Outcome Driven Innovation - Trend Tracking & Reporting - Sales Training - Merchandising & Planogram Experience 

Honors / Achievements

  • Design Patent (D481,761) Vertical File - Issued November 4, 2003                      
  • Design Patent (D479,274) Container Connector - Issued September 3, 2003    
  • Patent Application 20090176021 - Adhesive roller and method for use – 7/9/2009
  • 2014 Outstanding Performer of the Year (Momentive)                                                
  • 2015 Innovation of the Year       
  • 2016 Innovation of the Year
  • Good Housekeeping Good Buy Award - Teflon Roller Covers - 2007                               
  • American Brush Manufacturers Association Award – Teflon Coated Paint Tray - 2007
  • Best New Product Commercialization Plan (Newell Rubbermaid) - October 2007
  • Fellowship Grant - Direct Marketing Association (Direct Marketing Seminar) - 1995
  • Gamma Phi Omega - Distinctive Service Award (Lake Forest College) - 1994       

Work experience

Jan 2013Present

Senior Product Development Manager                                           Consumer Sealants, Adhesives and Aerosols

Momentive Performance Materials (formerly GE Sealants)
  • 2016 Innovation of the Year 

  • 2015 Innovation of the Year

  • 2014 Outstanding Performer of the Year 

  • Solid indirect report leadership skills ranging from technology, legal, sales, channel, vendors to leadership staff

  • Create, defend and execute technology and product roadmaps, strategy and pricing for existing and new categories

  • Developed, determined value propositions, secured placement, led commercialization, social media of first consumer adhesive (Iron Grip)

  • Led all aspects of development, research, value propositions, packaging, social media of Point & Seal aerosol platform

  • Lead product testing and analyze results to craft messaging to showcase superior product performance over competition

  • Partner with Transformational Growth Team to assess and vet potential business partnerships and acquisitions

  • Created concepts, strategy, value propositions and drove consumer research for new consumer platform for growth outside caulk aisle and expand reach beyond DIY consumer

Product Development:

·        Lead all aspects of product ideation / strategy / development / commercialization for sealants and new platforms

·        Partner with chemists to create new formulations and create test plans for formulation and competitor testing

·        Radiate sense of urgency and excitement to move projects forward to meet aggressive timelines

·        Lead cross-functional NPD team, present projects to executive staff, sales and retailers

Agency Management / Media / MarComm:

·        Scripted and appeared on an episode of Designing Spaces in support of Point & Seal launch

·        Create marketing assets for product launches from Facebook, SEM, influencer projects to websites with agency

Feb 2011Jan 2013

Product Development Manager

Duke Energy
  • Responsible for opportunity assessment, concept formation and launch of potential portfolio additions
  • Present concept / product updates to executive staff
  • Launched non-regulated energy management pilot with email, direct mail and website campaign in 4 weeks
  • Led cross functional team to scope potential offers for residential / commercial plug-in electric vehicle market
  • Responsible for driving residential pool pumps through the NPD process to earn Energy Efficiency revenue

Marketing Manager

Walsh Medical Corp.
  • Company started with neurosurgeon brother to develop innovative neurovascular medical devices
  • Brainstormed new concepts by dissecting competitor products and interviewing users to understand unmet needs for class II medical devices
  • Attended neurological surgeon trade shows for networking

Medical Product Development Certificate - UC Irvine · GPA 4.0

Medical Product Life-Cycle Management, Regulatory Requirements for Medical Devices, Medical Product Quality Systems, Fundamentals of Clinical Trials, Medical Product Marketing

Mar 2006Jan 2008

Sr. Product Marketing Manager: Paint Roller Covers

Newell Rubbermaid Inc. (Shurline)

Headed product management, development and strategy for largest product category across all channels.  Formulated product strategy and roadmap creation.  Presented monthly NPD and category summaries to executive team.  Instrumental in building and launching consumer-centric website.  Drove margin improvement and cost reduction projects with operations.  Managed direct report (Associate Product Manager) and interns.

New Product Development:

  • Revitalized and grew premium segment of roller cover market with re-launch of Teflon roller covers
  • Forged new segment within category with invention of consumer-validated patent pending roller product
  • Wall Prep Sticky Roller - ABMA Award Candidate 2009

Category Growth:

  • Cultivated 40% category growth from 2005 - 2007 to $37.5M with expanded programs at Home Depot and Lowe’s
  • Grew Teflon roller cover net sales by 25% (2007 vs. 2006)
  • Orchestrated new business and category margin improvement with strategy presentation to Lowe’s buyer
  • Facilitated weekly cross functional new product team meetings to keep team on task

Product Line Maintenance:

  • Simplified inventory and buying complexities with 25% reduction in active sku count
  • Reduced Excess & Obsolete Inventory to 10% of category net sales
Jul 2005Mar 2006

Product Manager: Paint Roller Covers, Paint Brushes, Paint Trays, Roller Frames

Newell Rubbermaid Inc. (Shurline)

Managed Do-It-Yourself paint applicator product lines for mass, home center and hardware / co-op channels

New Product Development:

  • Utilized exclusive Teflon licensing agreement to innovate and grow brush, roller cover and paint tray categories
  • Re-designed Twist N Reach Frame with 12% margin improvement
  • Dissected competitor products for weaknesses
  • Pinpointed market gaps and market potential for new products

Category Growth:

  • Created step up price point and incremental sales with launch of Teflon coated paint tray
  • Fostered communication across all departments to secure successful placement / successful rollouts
Jan 2003June 2005

Product Manager - Indoor Candles & Oil Lamps

Lamplight Farms

Drove introduction of AromaGlow scented oil lamps to provide incremental sales and create new niche in market. Teamed with outside PR firm to create and execute brand equity / awareness studies.  Customized fragrance selection for all accounts. Tracked home décor, fashion, fragrance and competitor trends.

  • Devised consumer research plan for AromaGlow launch resulting in Seal of Approval from Creative Home Arts
  • Heightened brand awareness with complete re-launch of Lamplight brand and re-packaging
  • Collaborated with channel managers and sales team to determine optimal product mix for customers
Jan 2002Dec 2002

Consumer Segment Manager - Medical & Home Office

Newell Rubbermaid Inc. Eldon (Newell Office Products)

Piloted segment exploration, trend and market analysis of medical and home office markets.  Crafted research, interviews and concept ideation of medical market project to assess compliance to HIPAA regulations.  Presented product re-positioning ideas.

Sep 2000Jan 2002

Product Manager - Wall Files / Literature Holders / Cubicle Accessories

Newell Rubbermaid Inc. Eldon (Newell Office Products)

Revived declining high-end wall file market, improved category margins, generated $3M in first year sales and gained expanded channel placement with the ideation and development of the Ultra Wall File.  Coordinated / analyzed market research for new product development and product validation purposes.

  • Invigorated mid price segment with Rubbermaid Unbreakable Files by displacing competition from top accounts
  • Instrumental in building cubicle accessories line which generated $1.5M in first year sales
  • Displaced competition in near neighbor category and generated $3M in new business with Exhibitors line
  • Generated product ideas, product plans, product strategy, roadmaps, pricing, business plans and budgets
  • Reduced inventory complexity with disciplined SKU reductions
  • Spearheaded SKU consolidation, brand integration & packaging changes of Tenex products following acquisition
  • Led packaging and tooling changes after company name change
Sep 1999Sep 2000

Associate Product Manager - Desktop Accessories

Newell Rubbermaid Inc. Eldon (Newell Office Products)
  • Drove cross-functional team and outside design and market research firms to develop new injection-molded desktop line which generated $2.5M in first year sales, expanded channel placement and category margin improvement
  • Grew category with high-end Optimizers line at office superstores and commercial catalog accounts
  • Focused on line maintenance and new product introductions 
  • Tracked market trends for desktop product applications
  • Coordinated and analyzed market research for desktop category
Oct 1998Sep 1999

Merchandising Specialist - File Storage Products

Newell Rubbermaid Inc. Eldon (Newell Office Products)
  • Dissected POS data and devised add / drop recommendations for retail accounts for optimal product mix
  • Conducted ongoing competitive analysis and store assortment matrix for office storage products
  • Championed exploratory and market research efforts into locker accessories program for back-to-school program
  • Formulated OEM pricing and evaluated OEM opportunities for all product lines


Sep 2009Dec 2009


UC - Irvine Extension Program

GPA - 4.0.  

Medical Product Life-Cycle Management

Regulatory Requirements for Medical Devices

Medical Product Quality Systems

Medical Product Marketing

Fundamentals of Clinical Trials


Post Graduate Work

UW - Whitewater

GPA 4.0.  Internet Marketing / Advertising & Promotions Management / Product Innovation & Pricing



Milwaukee Area Technical College (MATC)

GPA - 4.0



UW - Whitewater

Marketing GPA 3.5.  Production & Operations Management GPA 4.0.


BA, Business

Lake Forest College


Courses, Training & Continuing Education

Newell Rubbermaid: Milestone Integration, Financial Management, Marketing Excellence 101, Innovation, Presidential Kaizen Event, Managerial and Team-Building Skills for Project Managers (AMA), Conflict Management Skills

Design Thinking for Innovation – University of Virginia (2016)                                               Technology Commercialization – University of Rochester (2016)