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Marketing professional with over 15 years experience in the consumer goods industry. Accomplished in new product development and product management. Excel at growing categories and improving margins. Disciplined NPD stage-gate experience. Marketing and merchandising expertise in mass, office superstore, home center and commercial catalog channels. Keen problem-solving and analytical abilities. Well-versed in driving NPD projects to completion with aggressive timelines and reviving product lines. Proven talent to synthesize consumer research and trends into innovative products.

Core Competencies

New Product Development - Product Management - Product Roadmaps - Product Positioning - Competitive Analysis - Strategic Planning - Consumer Research & Analysis - Product Launch / Commercialization - P&L Responsibility - Margin & Category Growth - GAP Analysis - Project Management - Cross Functional Team Management - POS Analysis - Budgeting - SKU Consolidation - Cost Reduction Identification - Trend Tracking & Reporting - Sales Training - Merchandising & Planogram Experience 

Honors / Achievements

  • Design Patent (D481,761) Vertical File - Issued November 4, 2003                      
  • Design Patent (D479,274) Container Connector - Issued September 3, 2003    
  • Patent Application 20090176021 - Adhesive roller and method for use – 7/9/2009
  • 2014 Outstanding Performer of the Year (Momentive)                                                
  • 2015 Innovation of the Year          
  • Good Housekeeping Good Buy Award - Teflon Roller Covers - 2007                               
  • American Brush Manufacturers Association Award – Teflon Coated Paint Tray - 2007
  • Best New Product Commercialization Plan (Newell Rubbermaid) - October 2007
  • Fellowship Grant - Direct Marketing Association (Direct Marketing Seminar) - 1995
  • Gamma Phi Omega - Distinctive Service Award (Lake Forest College) - 1994       

Work History

Jan 2013Present

Senior Product Development Manager                                           Consumer Sealants, Adhesives and Aerosols

Momentive Performance Materials (formerly GE Sealants)
  • 2015 Innovation of the Year
  • 2014 Outstanding Performer of the Year 
  • Led all aspects of development of 2 new aerosol platforms 
  • Developed / secured placement / launched first consumer channel construction adhesive 
  • Partner with Transformational Growth Team to assess and vet potential business partnerships and acquisitions
  • Lead all aspects of product ideation / strategy / development / commercialization for sealants and new platforms
  • Devise and defend roadmaps for existing and new categories
  • Radiate sense of urgency and excitement to move projects forward to meet aggressive timelines
  • Partner with chemists to create new formulations and create test plans for formulation and competitor testing
  • Lead cross-functional NPD team, present projects to executive staff and drive cost reduction opportunities
  • Created concepts, strategy, value propositions and drove consumer research for new consumer platform for growth outside caulk aisle and expand reach beyond DIY consumer
Feb 2011Jan 2013

Product Development Manager

Duke Energy
  • Responsible for opportunity assessment, concept formation and launch of potential portfolio additions
  • Present concept / product updates to executive staff
  • Launched non-regulated energy management pilot with email, direct mail and website campaign in 4 weeks
  • Led cross functional team to scope potential offers for residential / commercial plug-in electric vehicle market
  • Responsible for driving residential pool pumps through the NPD process to earn Energy Efficiency revenue
Mar 2006Jan 2008

Sr. Product Marketing Manager: Paint Roller Covers

Newell Rubbermaid Inc. (Shurline)

Headed product management, development and strategy for largest product category across all channels.  Formulated product strategy and roadmap creation.  Presented monthly NPD and category summaries to executive team.  Instrumental in building and launching consumer-centric website.  Drove margin improvement and cost reduction projects with operations.  Managed direct report (Associate Product Manager) and interns.

New Product Development:

  • Revitalized and grew premium segment of roller cover market with re-launch of Teflon roller covers
  • Forged new segment within category with invention of consumer-validated patent pending roller product
  • Wall Prep Sticky Roller - ABMA Award Candidate 2009

Category Growth:

  • Cultivated 40% category growth from 2005 - 2007 to $37.5M with expanded programs at Home Depot and Lowe’s
  • Grew Teflon roller cover net sales by 25% (2007 vs. 2006)
  • Orchestrated new business and category margin improvement with strategy presentation to Lowe’s buyer
  • Facilitated weekly cross functional new product team meetings to keep team on task

Product Line Maintenance:

  • Simplified inventory and buying complexities with 25% reduction in active sku count
  • Reduced Excess & Obsolete Inventory to 10% of category net sales
Jul 2005Mar 2006

Product Manager: Paint Roller Covers, Paint Brushes, Paint Trays, Roller Frames

Newell Rubbermaid Inc. (Shurline)

Managed Do-It-Yourself paint applicator product lines for mass, home center and hardware / co-op channels

New Product Development:

  • Utilized exclusive Teflon licensing agreement to innovate and grow brush, roller cover and paint tray categories
  • Re-designed Twist N Reach Frame with 12% margin improvement
  • Dissected competitor products for weaknesses
  • Pinpointed market gaps and market potential for new products

Category Growth:

  • Created step up price point and incremental sales with launch of Teflon coated paint tray
  • Fostered communication across all departments to secure successful placement / successful rollouts
Jan 2003Dec 2004

Product Manager - Indoor Candles & Oil Lamps

Lamplight Farms

Drove introduction of AromaGlow scented oil lamps to provide incremental sales and create new niche in market. Teamed with outside PR firm to create and execute brand equity / awareness studies.  Customized fragrance selection for all accounts. Tracked home décor, fashion, fragrance and competitor trends.

  • Devised consumer research plan for AromaGlow launch resulting in Seal of Approval from Creative Home Arts
  • Heightened brand awareness with complete re-launch of Lamplight brand and re-packaging
  • Collaborated with channel managers and sales team to determine optimal product mix for customers
Jan 2002Jun 2002

Consumer Segment Manager - Medical & Home Office

Newell Rubbermaid Inc. Eldon (Newell Office Products)

Piloted segment exploration, trend and market analysis of medical and home office markets.  Crafted research, interviews and concept ideation of medical market project to assess compliance to HIPAA regulations.  Presented product re-positioning ideas.

Sep 2000Jan 2002

Product Manager - Wall Files / Literature Holders / Cubicle Accessories

Newell Rubbermaid Inc. Eldon (Newell Office Products)

Revived declining high-end wall file market, improved category margins, generated $3M in first year sales and gained expanded channel placement with the ideation and development of the Ultra Wall File.  Coordinated / analyzed market research for new product development and product validation purposes.

  • Invigorated mid price segment with Rubbermaid Unbreakable Files by displacing competition from top accounts
  • Instrumental in building cubicle accessories line which generated $1.5M in first year sales
  • Displaced competition in near neighbor category and generated $3M in new business with Exhibitors line
  • Generated product ideas, product plans, product strategy, roadmaps, pricing, business plans and budgets
  • Reduced inventory complexity with disciplined SKU reductions
  • Spearheaded SKU consolidation, brand integration & packaging changes of Tenex products following acquisition
  • Led packaging and tooling changes after company name change
Sep 1999Sep 2000

Associate Product Manager - Desktop Accessories

Newell Rubbermaid Inc. Eldon (Newell Office Products)
  • Drove cross-functional team and outside design and market research firms to develop new injection-molded desktop line which generated $2.5M in first year sales, expanded channel placement and category margin improvement
  • Grew category with high-end Optimizers line at office superstores and commercial catalog accounts
  • Focused on line maintenance and new product introductions 
  • Tracked market trends for desktop product applications
  • Coordinated and analyzed market research for desktop category
Oct 1998Sep 1999

Merchandising Specialist - File Storage Products

Newell Rubbermaid Inc.  Eldon (Newell Office Products)
  • Dissected POS data and devised add / drop recommendations for retail accounts for optimal product mix
  • Conducted ongoing competitive analysis and store assortment matrix for office storage products
  • Championed exploratory and market research efforts into locker accessories program for back-to-school program
  • Formulated OEM pricing and evaluated OEM opportunities for all product lines


Sep 2009Dec 2009


UC - Irvine Extension Program

GPA - 4.0.  Medical Product Life-Cycle Management / Regulatory Requirements for Medical Devices / Medical Product Quality Systems / Medical Product Marketing / Fundamentals of Clinical Trials


Post Graduate Work

UW - Whitewater

GPA 4.0.  Internet Marketing / Advertising & Promotions Management / Product Innovation & Pricing



Milwaukee Area Technical College (MATC)

GPA - 4.0



UW - Whitewater

Marketing GPA 3.5.  Production & Operations Management GPA 4.0.


BA, Business

Lake Forest College


Courses, Training & Continuing Education

Newell Rubbermaid: Milestone Integration, Financial Management, Marketing Excellence 101, Innovation, Presidential Kaizen Event, Managerial and Team-Building Skills for Project Managers (AMA), Conflict Management Skills

Design Thinking for Innovation – University of Virginia (2016)                                               Technology Commercialization – University of Rochester (2016)