Download PDF

My Vision: A Converged Future

Work experience

Jan 2005Feb 2009

Executive Director, Brand & Corporate Communications

Johnson Controls

Johnson Controls is a global, diversified multi-industrial company, $38B in revenue, with offices in 1,300 locations serving customers in 125 countries on 6 continents.  Led worldwide teams focused on:

  • global brand strategy and planning
  • identity development and implementation
  • advertising & promotion
  • public and media relations, social media
  • global web environment, SEO, SEM
  • brand research, measurement and analytics
  • brand-centric employee communication

Results:

  • 400% increase in global media coverage
  • 30% recall of new campaign tagline
  • 20% increase in web traffic, online ad & search CTRs of up to 30%
  • brand implementation across 1,300 locations in 75 countries in 18 months
  • 10% – 50% savings in local execution of materials via online processes and tools
  • coordinated facility visit by former President George W. Bush
  • launched inaugural China Energy Efficiency & Sustainability Forum
Sep 1995Nov 2004

Director, Corporate Marketing Communications

Motorola

A $37 billion global communications provider.

2002-2004  Dir., Brand & Communications, Motorola, Inc. (Corporate)

2000-2002  Dir., Global Communications, Integrated Electronic Systems Sector

1999-2000  Dir., Global Image Design & Packaging, Personal Communications Sector

1997-1998  Dir., North American Communications, Consumer Solutions Group 1995-1997  Mgr. Global Merchandising, Cellular Subscriber Group

Results:

  • Launched global brand program, regained favorable Interbrand rating
  • Developed new creative and messaging to effectively re-position company
  • Delivered $1M in savings via global infrastructure for communications tools & resources
  • Reduced museum & archives costs by 30% while improving service to internal customers.
  • Delivered 20% increase in revenue from key accounts
  • Reduced packaging expenses by 23% globally while improving effectiveness
  • Led new product launches for StarTAC ™ digital phones and other PCS devices
  • Cut 20% of promotional program expense while improving fill rates and decreasing inventory
Mar 1989Aug 1995

Manager, Marketing Communications

Square D Company/Schneider Electric

$24B global company, 7th largest firm in France with 120,000 employees worldwide

1994 - 1995  Mgr., Marketing Communication Services (Corporate)

1992 - 1993  Mgr, Marketing Services, Automation & Controls Business1989 - 1992  Mgr., AC Drives Communication, Controls Business

Results:

  • Strengthened the company’s position and share in key industrial, OEM, utility, and construction markets
  • Developed first-ever corporate advertising campaign
  • Developed PR and promotional programs to improve control division’s image
  • Improved trade show participation and management processes
Mar 1987Mar 1989

National Sales and Marketing Manager

Computer Components Corporation

A computer start-up offering bundled solutions to consumers and VARs

  • sales & marketing
  • call center management
  • advertising & promotion
  • collateral development
  • public relations and events
Jun 1985Mar 1987

Director, Marketing and Communications

University of North Carolina at Chapel Hill

The Center for Early Adolescence was a youth advocacy organization and think tank affiliated with the University's School of Education.

  • marketing and communications strategy and planning
  • preparation of congressional testimony and white papers
  • collateral development
Jan 1982May 1985

Assistant Account Executive

Burson-Marsteller

Burson-Marsteller continues to be one of the largest and most successful public relations firms in the world, providing clients with a variety of communications services.

  • media relations
  • event management
  • account coordination and planning

References

Angie Britt

“I recommend Monica to any company or organization looking for a strategic thinker with vision, creativity and common sense. She understands the big picture and establishes objectives to meet the organization goals while managing the expectations of multiple constituents. Monica has an unmatched capability to shift project and priorities quickly and effectively as market or business dynamics require; and she is a creative problem solver with a rare ability to gain support and consensus through collaboration and communication.”

John Sibson

“Monica is one of the most organized, productive, and effective executives I have had the pleasure of working with in the last 20 years. She was able to successfully orchestrate a monumental global rebranding effort ... she is easily able to motivate large teams to accomplish big tasks. She is business saavy with excellent strategic vision.

Chris Radley

“Monica provided a variety of communications capabilities ...including participation in strategic and business plan development, through development and implementation with follow-on measurement of results. To this day she remains the standard by which I judge communications.”

Portfolio

Portfolio

Education

19821985

J.D.

The George Washington University Law School

completed 2.5 years of a 4-year program.

19791981

B.A.

University of Delaware
completed BA in 5 semesters

Portfolio

Downloadable Resume

Other Nice Folks Said...

see additional recommendations on my linkedin profile.

Summary

Marketing and communications leader with over 20 years of global experience in consumer and B2B brands.Strengths in strategic direction, tactical execution and team building across multiple business units and geographies.Expertise in advertising and collateral development, public and media relations, web development, online marketing and internal communications. Complementary skills in market research, customer acquisition/retention, channel support, and new product launches.Communications advisor and speechwriter for CEOs and executives.  Recognized thought leader in sustainability marketing and the "greening" of brands.