My Vision: A Converged Future

Work History

Work History
Jan 2005 - Feb 2009

Executive Director, Brand & Corporate Communications

Johnson Controls

Johnson Controls is a global, diversified multi-industrial company, $38B in revenue, with offices in 1,300 locations serving customers in 125 countries on 6 continents.  Led worldwide teams focused on:

  • global brand strategy and planning
  • identity development and implementation
  • advertising & promotion
  • public and media relations, social media
  • global web environment, SEO, SEM
  • brand research, measurement and analytics
  • brand-centric employee communication

Results:

  • 400% increase in global media coverage
  • 30% recall of new campaign tagline
  • 20% increase in web traffic, online ad & search CTRs of up to 30%
  • brand implementation across 1,300 locations in 75 countries in 18 months
  • 10% – 50% savings in local execution of materials via online processes and tools
  • coordinated facility visit by former President George W. Bush
  • launched inaugural China Energy Efficiency & Sustainability Forum
Sep 1995 - Nov 2004

Director, Corporate Marketing Communications

Motorola

A $37 billion global communications provider.

2002-2004  Dir., Brand & Communications, Motorola, Inc. (Corporate)

2000-2002  Dir., Global Communications, Integrated Electronic Systems Sector

1999-2000  Dir., Global Image Design & Packaging, Personal Communications Sector

1997-1998  Dir., North American Communications, Consumer Solutions Group 1995-1997  Mgr. Global Merchandising, Cellular Subscriber Group

Results:

  • Launched global brand program, regained favorable Interbrand rating
  • Developed new creative and messaging to effectively re-position company
  • Delivered $1M in savings via global infrastructure for communications tools & resources
  • Reduced museum & archives costs by 30% while improving service to internal customers.
  • Delivered 20% increase in revenue from key accounts
  • Reduced packaging expenses by 23% globally while improving effectiveness
  • Led new product launches for StarTAC ™ digital phones and other PCS devices
  • Cut 20% of promotional program expense while improving fill rates and decreasing inventory
Mar 1989 - Aug 1995

Manager, Marketing Communications

Square D Company/Schneider Electric

$24B global company, 7th largest firm in France with 120,000 employees worldwide

1994 - 1995  Mgr., Marketing Communication Services (Corporate)

1992 - 1993  Mgr, Marketing Services, Automation & Controls Business1989 - 1992  Mgr., AC Drives Communication, Controls Business

Results:

  • Strengthened the company’s position and share in key industrial, OEM, utility, and construction markets
  • Developed first-ever corporate advertising campaign
  • Developed PR and promotional programs to improve control division’s image
  • Improved trade show participation and management processes
Mar 1987 - Mar 1989

National Sales and Marketing Manager

Computer Components Corporation

A computer start-up offering bundled solutions to consumers and VARs

  • sales & marketing
  • call center management
  • advertising & promotion
  • collateral development
  • public relations and events
Jun 1985 - Mar 1987

Director, Marketing and Communications

University of North Carolina at Chapel Hill

The Center for Early Adolescence was a youth advocacy organization and think tank affiliated with the University's School of Education.

  • marketing and communications strategy and planning
  • preparation of congressional testimony and white papers
  • collateral development
Jan 1982 - May 1985

Assistant Account Executive

Burson-Marsteller

Burson-Marsteller continues to be one of the largest and most successful public relations firms in the world, providing clients with a variety of communications services.

  • media relations
  • event management
  • account coordination and planning

Education

Education
1982 - 1985

J.D.

The George Washington University Law School

completed 2.5 years of a 4-year program.

1979 - 1981

B.A.

University of Delaware
completed BA in 5 semesters