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Monica Dhabalia

International Business Development Manager

Executive Summary

  • FMCG and Retail executive with almost 9 years of experience within the global head offices

    of Unilever, Reckitt Benckiser, Wal-Mart and Tesco in UK. Experience includes Business Analysis CRM, Business Development, Project Management, Supply Chain, Consulting and Digital Marketing

  • Successfully demonstrated the ability to work in cross-cultural teams having worked in different countries including the UK, India and USA.

  • Core expertise include New Business Development- Globally, Online Brand Marketing, Digital Campaign Management, Category Development Management and Negotiation Skills. Other expertise include New Product Launches, Competitor Analysis, Process Management, Demand Planning and Forecasting, and Strategy Execution.

Work experience

May 2013Jan 2016

Sayona Industries, Mumbai, India

International Business Development Manager
  • Leading the development & implementation of global sales strategy for FMCG division and identifying potential business opportunities to achieve financial objectives
  • Running proposals and actively presenting to executives at board level (globally)
  • Generating new leads globally by establishing 5-year partnership contracts with new buyers from MENA region namely Armenia, Turkey and Gulf Region. This boosted the revenue by additional 30% and fortified long term strategic positioning
  • Responsible for customer forecasting and customer supply-chain performance.
  • Redefined unstructured business processes and created leaner processes to optimize service fill rate, which led to customer satisfaction.
  • Revamped the commission and the base price structure for agents and distributors resulting in increased loyalty and increased revenue of 8%
Jan 2012May 2013

Hansa Cequity, Mumbai, India

Business Analyst (Website & CRM)- Consulting to clients: Hindustan Unilever & HyperCITY. 
  • Deriving core consumer insights from data, and leading strategies that drive fundamental improvements to the online/offline consumer experience to accelerate business growth.
  • Incorporated ‘Loyalty Program’  enabling the website to rank 1st from 6th position (comScore) in less than 4 months.
  • Predictive and prescriptive analysis and recommending actionable solutions especially for category-driven campaigns and promotions of several brands.
  • Effectively creating and presenting on monthly basis to Asia heads of Hindustan Unilever. Presentations included brand affinity, market trends, loyalty segmentation and recommendation on loyalists' retention and conversion. Persuaded 5 additional brands to go online which increased the business revenue by 5 times.
  • Collaborating with external business partners, consultants and agencies to assist with data validation, analyzing and reporting.
  • Led a team of 7 different agencies and acquired the client’s target before the stipulated deadline. This achievement led us to acquire 3 new businesses from the same client and thereby exceeded our internal team's annual target .
  • Reviewed campaign analysis. Also initiated and organized Social Media Events within the allocated budget.
  • Mentored and led the team of 4 people.

Jan 2010Dec 2011

Meera Metal Industries, Mumbai, India-USA

Business Manager - Retail Chains
  • Business Development - Defining & managing brand vision and position to achieve business goals. Grew the business in the west India region as well as generated new business leads in the USA fostering the business revenue by 35%. Channels included: general trade, modern trade, institutional sales and cross-promotional sales outlets.
  • Vendor Management - Key deliverables included target achievement (Value and Volume), presence of right SKU assortment in store, Best-in-Class execution of new launches, coverage expansion, delivering channel-wise growth targets, building distributor team capability and delivering superior in-store visibility.
  • Strategic Planning - Conceptualizing and implementing marketing plans to initiate the long-term alliances with the client base. Expanded the customer base by 12 new long-term clients.
  • Constructively evaluating and training indirect reporting team of 25
Feb 2009Nov 2009

Reckitt Benckiser, Slough, UK

Demand Analyst
  • Supply chain and demand planning to improve availability, inventory and initiate delivery and forecast accuracy for all Household, Health and Hygiene SKUs.
  • Devised strategies to control inventory, suggested recommendations to the Sales team in clearing the obsolete products through Priced Marked Packs (PMPs), promos on embellished products and initiated speedy liquidation of slow moving and obsolete stocks. Annual inventory improved by 70%
  • Worked on strategies of stock deployment to maximize the Pack Fill Rates (PFR)
  • Assisted factory using JDE and EDRP systems with the production plans ensuring they are in line with the forecast
  • Formulated a holistic dashboard reflecting dynamic coverage of SKUs highlighting next 6 week’s forecast, current stock on hand, in transit, sales history, factory production plans, price and stock duration. This was later rolled out by European Board of Members as weekly KPI report.
  • Ensured preparation of an accurate & timely demand forecast, using forecasting processes tailored to the requirements of each of the divisions handled, with inputs from sales and marketing teams.
Jan 2008Feb 2009

Tesco Direct, Hertforshire, UK

Supply Chain Compliance Executive
  • Tendering & price testing – work closely with Cost Managers and Internal stakeholders on establishing best value and right terms on all work streams through tendering, negotiation and other agreed procurement routes.
  • Performance management (reactive & planned) – support Contractor and Consultant Performance Management strategy, including developing /leading the Supplier scoring system, performance reporting and assisting with planned performance reviews and end of year appraisals with all teams. Reactive management of project performance related issues.
  • Relationship management – support the Supply Manager in building relationships with our existing Supply base.
  • Monitoring and tracking monthly Supplier turnover.    
  • Management of the Allocations process – liaising with the Supply chain and internal stakeholders to ensure allocation of work is consistent with performance, commercial and supplier strategy.
Jun 2005Jun 2006

Unilever - Asda/Wal-Mart, Leeds, UK

Category Development Analyst
  • Analyzing Sales of Ice Cream and Frozen Food range within Asda/Wal-Mart stores (over 500 stores) within entire UK And northern Ireland. Analyzing store performance in context to pilot projects, planograms, merchandising activities, to name a few.
  • Synthesizing and distilling insights into actionable recommendations and created consumer/shopper insights presentations using Retail Link, ACNielsen, and Unilever consumer / shopper insights weekly sales; for Asda/Wal-Mart Buyers.
  • Involved with forecast accuracy on ad-hoc basis by building De-seasonalised Demand (DD) and Product Base Index (PBI) Scripts, derived from two week’s Sales of the products, Stock On Hand, and Waste.
  • Producing weekly reports, KPI monthly reports, providing category management reports, trend analysis and special project work directly to Asda/Walmart Buyers.
  • Conducting total category management analyses studies with the Walmart buyer in order to improve category strategies and quarterly plans.
  • Planning and executing modular line reviews with Walmart buyer.
  • Involved in assisting the Merchandising Manager in implementing Bus-Stops within Asda Frozen Foods Department to encourage shoppers to shop the frozen aisle. The pilot project increased the sales by 9% and the concept was then rolled out across all Asda/ Wal-Mart stores. Other UK retailers later replicated this concept in less than 3 months.



Bachelor of Engineering - Electronics and Electrical Engineering

University of Leeds, Leeds, UK

Diploma  - Digital Electronics Engineering

Bombay Institute of Technology, Mumbai, India


Technical Skills
  • Wide knowledge of Microsoft Office with efficiency in Excel (Advanced level).
  • SQL,Google Analytics, Retail Link, Cube, ACT, Navigator, Senoto, Mainframe and ACE.
Languages Spoken
  • English  (Native or bilingual proficiency).  IELTS Score: 7.5 (C1) 
  • German Intermediate (B1)
  • Hindi (Native or bilingual proficiency)