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Work experience

Aug 2011Nov 2014

Assistant Manager, Digital Media. Full time content editor and Social Media Strategist 

Viacom18 Media Pvt Ltd, Mumbai, India
  • Day-to-day management of all social media platforms for the brand, Nickelodeon India.
  • To develop content strategies to enhance and extend the social presence of all Viacom brands like MTV, Comedy Central, Vh1, Nickelodeon, Nick Junior, Teen Nick and ETV Marathi, Bengali, Kannada on each and every social media platform.
  • To effectively manage and engage with Nickelodeon India’s communities on all social media platforms like Facebook, Twitter, Pinterest, Instagram and website through content creation.
  • To manage, supervise and engage with the agencies for social media content on a day-to-day basis which included reviewing the content, conceptualizing concepts, supervising the management and coordinating between the agency and the channel teams.
  • To drive engagement on all digital properties via creating and curating compelling content and to conceptualize relevant marketing and sales ideas.
Sep 2010Jun 2011

Part time lifestyle and entertainment journalist/reporter for Nagpur Times

Times of India , Nagpur, India

Generating and writing lifestyle and entertainment stories, interviewing celebrities, breaking exclusive stories about lifestyle and fashion trends


Feb 2015Dec 2015

Masters in Luxury Brand Management 

Domus Academy, Milan, Italy 

Currently pursuing the Masters in Luxury Brand Management at Domus Academy in Milan, Italy

Jul 2007Aug 2010

Bachelors in Mass Media and Communication 

Jai Hind College, Mumbai, India 

Major in Journalism, University of Mumbai, 

72%, first class with distinction

Awards & Achievements 

  • 2014 - First prize in the Domus Academy Scholarship contest for Masters in Luxury Brand Management. 
  • 2014 - Rocstar employee of the year (Viacom18 Media Pvt Ltd)
  • 2012 - Indian Digital Media Award 2012 for best use of social network, best integrated campaign, best use of social media apps and best website
  • 2011 - Silver Star employee of the year (Viacom18 Media Pvt Ltd)
  • Nickelodeon India -  more than 1 million Facebook likes, highest engagement rate on social media amongst kids cluster in India

  • Vh1 India  & Comedy Central – top social media  players  in the English entertainment cluster in India

Interests and Hobbies 

  • Digital Media - I am truly fascinted by the power of Digital Media and I am always on the lookout for innovative, out-of-the-box  digital ideas.
  • Fashion & Blogging - I love keeping myself updated with the current events of the fashion world and I also blog about it sometimes. (
  • Travelling - One of my biggest passions, I truly believe travelling is the best way to learn, educate and enrich yourself.
  • Reading and Writing - I love reading about topical trends and I always like to challenge myself to write something new and inspiring. 
  • Social Networking - I love to meet and network with new people, I believe this is one of the best ways to keep yourself updated with the industry trends.



Experience in creating, curating and drafting content for all social media platforms like Facebook, Twitter, Instagram, Pinterest and Blogs. Experience in reserach, development and execution in development of social campaigns.


Experience in writing original copies and creating authentic content for social media, campaigns and blogs on a day-to-day basis.


Experience in website management, well versed with the CMS management. 


Experience in identifying the brand image and values in order to remain coherent in all communication and campaigns. 


Experience in creating different marketing campaigns including but not limted to social media. Well versed with different marketing and communication tools. 


Ability to assess and prioritize projects to efficiently deliver the best output. Strong determination to finish the job with best outcome. 


Well versed with the usage of Power-point, Excel, Word. Strong will and curiousity to learn new softwares.