Download PDF

Mark Onderko

Making high tech millions marketing products and services | Marketing Consultant


Dynamic senior-level marketing executive with 18+ years’ experience.Expertise in global technology marketing, partner development, and relationship management.Demonstrated skill in maximizing revenue and margin by architecting high performance teams to meet customer needs and deliver profitable growth.Proven ability to develop marketing programs, drive growth, and repair troubled business relationships.

Areas of Expertise:

Advertising Client Relations Contract Negotiations

Internet / Intranet / Web Technology Marketing Analysis P&L Responsibility

Product Development Product Marketing Project Management

Sales Development Strategic Planning

Key Achievements

►      Created and launched the LEGO MINDSTORMS NXT for education product. First-year revenues exceeded $15 million.  Partnered with European and Asian colleagues to meet launch date objective.<o:p></o:p>

►      Orchestrated launch and recruitment of 2 strategic Dell global alliance programs that influenced over $130 million in revenue.Launched Dell Direct Effect program with 38 members and scaled it to over 150 members in 7 months while adding additional benefits for the members of the program, achieving a 49% hit rate over 6 months.<o:p></o:p>

►      Executed global business strategy and contract negotiation with OEM, channel and end user customers across public sector and enterprise segments, including multi-year state contracts and partner contracting negotiations. Contracts revenue total exceeded $1 billion.  <o:p></o:p>

►      Delivered a complex end-to-end food service solution at Hewlett Packard for Richmond School District for a point of sale solution which resulted in an excess of $1 million in incremental revenue.  <o:p></o:p>

►      Drove strategic and tactical deployment of a broad range of marketing programs targeting public sector customers, resulting in segment growth of $240 million in additional sales.<o:p></o:p>

Work experience

Previously employed as a Management Consultant with the British Broadcasting Corp. and Anthony B. Cassedy & Associates.



FirstLight HomeCare of Austin

·        Performed due diligence to select sound franchise opportunity, start up business operational in six months.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

·        Managed a staff of 22 creating a unique position in the competitive home health care market while growing billings to over $300K.<o:p></o:p>

·        Responsible for the startup plans, creation of the LLC, financial management and sales projections, purchasing, hiring & staff development, sales tracking, incentive plans, and marketing while growing brand awareness. <o:p></o:p>


Western Regional Manager

RM Education

Accountable for the management of the Field Account Executive Sales Team.Responsible for the staffing, performance planning, salary budgeting, and development of Account Executives.Also accountable for the adherence to business plans set by Executive Management while meeting or exceeding established revenue and profit margin goals.Additional activities included the oversight of all major bids, contracts, and volume purchase agreements made with Customers.

  • Develop and manage regional sales and marketing budgets, and oversee the development and management of the region’s operating budgets.
  • Directly manage major and critical developing client accounts and coordinate the management of all other accounts.
  • Provide consistent and timely feedback to motivate sales people toward improved performance.

Marketing Consultant & Owner

Genesis Flight Academy, LLC

Talented and resourceful consultant offering a wide range of marketing consulting services for companies looking to increase their brand, market share, website's traffic, qualified leads, sales and most of all a return on investment while maintaining ownership of a flight school. 

  • Responsible for providing the education business segment product line market and competitive analysis, competitive assessments, product strategy recommendations, and global go-to-market launch plans.
  • Talented in the creation and management of sell-with marketing demand generation programs, value propositions and pricing strategies.
  • Responsible for tactically launching and managing a new flight school from inception with recent results of 129% year on year growth. Attained a commercial pilot certificate.



Responsible for forming and managing strategic relationships with key industry associations as well as solution partners offering hardware, software, services or thought leadership to education.Created and managed the selection process to determine the partners that are critical to HP’s success in education and by creating joint value for HP, partners and schools/universities.

  • Defined the Personal Systems Group’s approach to Education alliances and partnerships which included the methodology for a clear value model of identifying partners driving over $5M in revenue.
  • Delivered a complex food service offering for Richmond School District which included a Point of Sale solution along with the back end server application.This solution resulted in over $1M in initial incremental revenue.

Director of Alliances and Business Development

LEGO Education

Held complete program management responsibility for marketing campaigns, go-to-market alliance strategies, new product launches, and optimal partnership determination.Led strategic marketing activities for sales campaigns and new product launch efforts.

  • Created the campaign and launched the new MINDSTORMS NXT for education product for the North America market, elevated awareness among the sales and marketing functions regarding product availability to customers—first-year revenues were greater than $15 million.

Senior Marketing Manager


Promoted to creatively drive solution sales with partners throughout the United States.Supervised five sales and marketing personnel.Managed investment and business development activities.Negotiated new alliances and adjusted the alliance portfolio to maximize value.

  • Played an instrumental role in the K-12 division achieving over $1 billion in sales in FY01 by increasing and managing partnerships.

Global Alliance Marketing Manager


Promoted to optimize strategic alliances, managed co-branding efforts, identified potential partnerships, justified alliances, implemented product placement efforts with key partners, and measured program success.Introduced and administered a worldwide program for enterprise ISVs to enhance the global market penetration of business partners. 

  • Orchestrated the launch and recruitment of two global alliance programs, Application Solution Center’s and Direct Effect, which influenced over $130 million in revenue and began to further position Dell as a leader in the enterprise.

State and Local Government Marketing Program Manager


Managed all programs and go-to-market strategies.Measured the success of advertising, direct mail, and telemarketing programs.Drove the strategic and tactical deployment of a broad range of marketing programs targeting state and local government customers, resulting in the yearly leveraging of $135 million in additional sales. 

  • Fueled a 60% increase in state and local revenue, from $400 million to $640 million, by building a customer segmentation model to better target the marketplace.

Worldwide Education and Research Marketing Programs Manager


Promoted to develop and deploy worldwide education and research marketing programs in addition to building and leading a team of sales and marketing professionals; handled performance planning, salary budgeting, and staff development. 

  • Defined and implemented the first online strategy to enable worldwide education customers to purchase and track their orders, providing a total solution for customers and Digital Equipment, which generated over $5 million in incremental revenue.


University of London

The Wharton School-University of Pennsylvania

Bachelor of Science

California Coast University


Mike Belcher

Amit Midha

George Warren

James Warren


Project Management
Account Management
Event Management/Tradeshow Logistics
Strategic Marketing and Branding
Social Media
Microsoft Office Suite