Previously employed as a Management Consultant with the British Broadcasting Corp. and Anthony B. Cassedy & Associates.
Dynamic senior-level marketing executive with 18+ years’ experience.Expertise in global technology marketing, partner development, and relationship management.Demonstrated skill in maximizing revenue and margin by architecting high performance teams to meet customer needs and deliver profitable growth.Proven ability to develop marketing programs, drive growth, and repair troubled business relationships.
Areas of Expertise:
Advertising ─ Client Relations ─ Contract Negotiations
Internet / Intranet / Web Technology ─ Marketing Analysis ─ P&L Responsibility
Product Development ─ Product Marketing ─ Project Management
Sales Development ─ Strategic Planning
► Created and launched the LEGO MINDSTORMS NXT for education product. First-year revenues exceeded $15 million. Partnered with European and Asian colleagues to meet launch date objective.<o:p></o:p>
► Orchestrated launch and recruitment of 2 strategic Dell global alliance programs that influenced over $130 million in revenue.Launched Dell Direct Effect program with 38 members and scaled it to over 150 members in 7 months while adding additional benefits for the members of the program, achieving a 49% hit rate over 6 months.<o:p></o:p>
► Executed global business strategy and contract negotiation with OEM, channel and end user customers across public sector and enterprise segments, including multi-year state contracts and partner contracting negotiations. Contracts revenue total exceeded $1 billion. <o:p></o:p>
► Delivered a complex end-to-end food service solution at Hewlett Packard for Richmond School District for a point of sale solution which resulted in an excess of $1 million in incremental revenue. <o:p></o:p>
► Drove strategic and tactical deployment of a broad range of marketing programs targeting public sector customers, resulting in segment growth of $240 million in additional sales.<o:p></o:p>