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Creative, adaptive marketing professional with focused experience in business, educational and non-profit organizations. Recognized for collaborative management and strong client relationships. Functional expertise in Marketing Project & Production Management, Marketing Communication Plans & Strategies, Volunteer Project Management, Community Education & Family Support.

Work History

2015Present

Advertising & Marketing Director

Louisiana State University, Office of Student Media
  • Generated more than $350,000 in advertising revenue in first academic year. 
  • Developed and executed new products generating more than $50,000 in new advertising revenue. 
  • Rebuilt department systems to ensure efficiency, accountability, and quality customer service. 
  • Developed job descriptions and meaningful positions for student employees in graphic design, advertising, and marketing. 
  • Manage Student Media's signature event, develop sponsorship packages, implement sales tactics, promotional materials, event logistics, and performance reporting.
  • Design, conduct, and evaluate market research to support sales and marketing efforts. 
  • Collaborate with the College of Business and the Professional Sales Institute to develop and execute sales competition for undergraduate sales classes. 
  • Hire, train, supervise, motivate, and evaluate undergraduate and graduate (MBA) student employees. 
  • Set department policies and procedures for advertising. 
20122015

Integrated Project Manager (2014-2015), Account Executive (2012-2014)

Zehnder Communications, Inc.
  • Managed client campaigns through project life-cycle, including scoping proposals, project estimates, timelines and work-back schedules.
  • Facilitated consistent communication between creative, digital, social media, public relations, and client services teams.
  • Developed project architecture in Workamajig and effectively managed projects on-time, on-budget, and on-target.
  • Worked closely with vendors/contractors and managed within project scope and budget.
  • Anticipated problems and recognized opportunities.
  • Identified and proactively resolved project bottlenecks.
  • Managed monthly billing and projected gross income for client accounts.
  • Ensured all media deadlines and rotation schedules were accurate and up to date. 
  • Maintained strong client relationships.
  • Client portfolio includes Gulf Coast Seafood, JD Bank, Superior Honda, The Water Institute of the Gulf, Bancorp South, The Carpenter Health Network, Community Trust Bank, Louisiana State University (Flores MBA Program).
  • Project experience includes TV, print, radio, logo/branding, web and mobile application development, content development, email marketing and social media implementation.
20112012

Account Executive

Otey White & Associates
  • Created and implemented annual advertising plans for eight NAPA Auto Parts Distribution Centers, encompassing 700+ individual NAPA Retail Stores and Auto Care Centers throughout the Midwest market. 
  • Presented advertising plans and strategies to NAPA Advertising Councils and Business Development Groups.
  • Managed advertising budgets of more than 3 million dollars combined.
  • Liaison between clients and internal creative staff to produce quality work on-time and on-target.
  • Produced sports marketing campaigns with local race tracks and pro/collegiate sporting teams.
  • Negotiated pricing for print, direct mail, newspaper, radio, TV, web and outdoor.
  • Traveled up to 50 percent.
20102011

Volunteer Program Operations (2010-2011), Account Executive (2010)

Capital Area United Way
  • Collaborated with community leaders and corporate sponsors including ExxonMobil to develop and execute community service projects.
  • Organized and trained volunteer project leaders. 
  • Secured and mobilized hundreds of volunteers for National Days of Service including Martin Luther King Jr. Day of Service and September 11th National Day of Service and Remembrance.
  • Worked with United Way member agencies to identify and advertise volunteer opportunities.
  • Delivered daily presentations to potential donors on Capital Area United Way’s key messages.
  • Helped raise over 9 million dollars in community wide donations.
20082009

Americorps Service Member

Louisiana Delta Service Corps
  • Defined Parent Liaison role at Children's Charter Elementary School in Baton Rouge.
  • Collaborated with school administration, teachers, parents, students and local non-profit organizations to create student intervention plans.
  • Built and maintained strong school and community relationships.
  • Multifaceted role serving as counselor, social worker, teacher, mentor and office manager.
  • Organized community outreach service projects.
  • Successfully executed school beautification project:
    • Independently collaborated with local businesses and organizations for support.
    • Secured donations for landscaping and painting materials.
    • Developed project outlines and instructions for volunteers. 
    • Secured, hosted, and managed 40 out of state volunteers and 10 project leaders to carry-out beatification project. 
20052008

Account Executive (2006-2008), Account Coordinator (2005-2006)

Concept Group
  • Independently managed own accounts.
  • Provided excellent client services.
  • Successfully developed and executed marketing-driven communications materials and strategies for multiple customers including 3M, G&K Services, Palmer Health, Capella University and Ricoh Corporation.
  • Exceeded client expectations resulting in added divisions and incremental promotion work.
  • Worked with internal creative staff and external client partners on enhanced brand awareness.
  • Researched and investigated marketing strategies.
  • Drove marketing sales efforts through collateral, POP and internet channels.
  • Managed marketing communication plans ensuring on-time and on-target delivery meeting budget and staff allocations.
  • Ensured quality collateral and sales materials at best cost:
    • Vendor negotiations
    • Researched and developed new promotional opportunities
    • Enhanced internal procedures resulting in structural and tactical innovations

Education