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Mohsen Sarhan Ali

Strategic Management Theorist - Non-Profits Efficiency Consultant.

Proven Track Record in:

  • Capturing New International, Regional and Domestic Funding Markets. Established Networks across 5 different industries and more than 12 countries.
  • Conceptualizing and leading new NGO's and Functions from Scratch. An Active Pro-Bono Consultant to Several NGO's and a Founder/Board Member on Several Others.
  • Human Resources Acquisition, On-Boarding, Engagement and Evaluation.
  • Strategic Planning, Strategic Management, Monitoring and Evaluation of NGO's. An advocate and trainer of logic models and Balanced Score Card Techniques for Performance Management and Accountability of Public Entities.
  • Influencing Cross-Functional Teams in Cross-Cultural Environments. In Such Context Leadership Becomes the Key.
  • Observing Bad Management Techniques, and Doing Exactly The Opposite. Area of Management Theory Interest is studying the effect of communication on the Levels of Employee Engagement. 

The Practice

June 2016Present


Kheir Wa Baraka Association

I set the institutional bearing and keep it moving towards the elusive impact. I'm the guardian of the foundation's vision. Always making sure that each and every single operation is a building block towards the ultimate goal.

My philosophy of work here is very straightforward. And it's that Good Intentions are not Enough. I design each and every intervention based on evidence. And I produce innovative case studies to the humanity aiming for a better tomorrow.

Jan 2016June 2016

Director of Development.

The American University in Cairo

I provide leadership and oversight in setting and execution of development short and long-term strategic plans and budgets. Also controlling all interactions between the university and its supporters. Responsible for an annual budget of   70 M USD.


Co-Founder / Chief Operating Officer.

Athar - Investing in Minds

Guiding established and startup NGO's in the fields of strategic planning, program design and performance measurement plans "PMP's". Multiple assignments spanning corporation spin-offs and independent entities.

Apr 2011Dec 2015

Head of Fundraising & Partnerships - Media and Events spokesperson.

Misr El Kheir Foundation

Conceptualized and engineered a non-existent function from scratch. My mandate was strategizing and directing local, regional and international outreach strategy. Partnerships were the focal point of interactions between the foundation and all of its external community stakeholders (Peer NGO's, Donors Agencies, Private Sector and the Government). Responsible for outreach, strategic alliances, and fundraising. The Unit was responsible for a donor portfolio in excess of 173 M USD.

In under 5 years pushed MisrElKheir from outside the market to the leading implementation arm of development projects in the MIddle East.  

Co-Chair of the foundation's project approval committee and member of the budget and standard operating procedures committees. 

Spearheaded the foundation's strategic planning initiative and the alignment of all development programmatic endeavors with the nation's 2030 plan.

Championed the shift of MisrElKheir's communication strategy from a purely tactical operation to a balanced corporate/tactical approach.

Foundation spokesperson in all local/regional events, radio shows, panels and documentaries related to partnerships, and the first point of contact for all media inquiries. 

May 2010Jan 2011

Regional Director - Africa.

Arma Group.

Initiated and led the company's African FMCG operations. Heading Marketing, business development and management of all different sales channels with complete P&L responsibility. Kick started business from zero to ~1M USD in less than 4 months.

May 2008May 2010

Senior Export Manager - Far East, Africa, CIS and Oceania.

Mac Carpet, An Oriental Weavers Group Company.

Managed sales and marketing operations across nearly half of the world. My area of jurisdiction spanned the whole Far East, Africa, CIS and Oceania. Achieved positive operating profits for the Far East region for the first time in nearly 20 years of business (from~ Negative 3% up to~ +2%).

Jul 2006May 2008

Export Area Manager - Africa, Flat Steel Business Unit.

Kandil Steel

Responsible for business development in Africa. Bolstered sales from 8M EGP to 25 M EGP in the first year alone. Sudan was my main market but within the two years I've qualified Kenya, Libya and Tanzania to be equally lucrative markets for the company.

Aug 2004Jul 2006

Assistant Product Manager.

HSBC Bank Egypt S.A.E

Responsible for market studies, competitive analysis and product roll out plan across all branches. 

The theory


Master of Public Administration - Non Profit Management Concentration. Thesis on the effect of Internal Communication on Employee Engagement Levels.

The American University in Cairo

GPA 3.8


Graduate Diploma, International Markets.

Arab Academy For Science, Technology and Maritime Transport.

GPA 3.79


Bachelor of Science in Economics

Faculty of Economics and Political Sciences. Cairo University.

English Section.

Text section

*Thank you for making the time to read this. Looking forward to changing the world together.