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Mohan Chandra Belwal

Senior management / Brand Management

Work experience

Jun 20142015

Group Product Manager

  • Analyzing and understanding market for developing marketing objectives.
  • Developing, presenting and implementing strategic marketing and tactical plans.
  • Directing and supervising for creating advertising, promotion.
  • Leading cross functional teams for ensuring scientifically accurate and compelling materials.
  • Analyzing the clinical data and clinical trial results along with identifying data needs and working with medical affairs to optimize publication plan.
  • Mapping, developing and nurturing new market segments for launch of products for ensuring greater profitability.
  • Augmenting brand visibility/ coverage & reach by successfully employing and executing marketing activities such as camps, doctor’s meets, conferences, etc.
  • Establishing, retaining and strengthening relationships with key accounts and opinion leaders in order to ensure higher customer satisfaction by assisting them on complete product support.
  • Contributing with the ideas and suggestions for product strategy.
  • Controlling the product budget along with creating product communication plan (promotional grid, promotional materials) and ensure that they are delivered on time.
  • Creating thematic promotional campaigns that includes brand personality.
  • Monitoring of the product sales, identification of "gaps" and support for regions where there is a need
  • Preparing proposals of interesting new products and working out on the same.
1961Dec 2009

Senior Product Manager

USV Limited

May' 14 with (Force One Team) as Senior Product Manager

Highlights: Proactively handled brands such as

Glynase MF(Anti-Diabetic),

Drego range(PPI & combination)

TripleACal-OS(Calcium & Calcitriol combination) with a total portfolio size of Rs. 66 Crores)

Efficiently handled the branding of Focus Therapy Segment for G. I, Anti-Diabetic & Minerals/Nutrients.

Successfully achieved no. 1 rank for Drego-D in prescription(MAT Mar' 14).

Raised the sales of Drego-D M.S to 7.1% from 3.8%(MAT Mar' 14).

Efficiently achieved a better market for drugs to produce Glynase MF growth.

Provided better momentum to stagnant secondary sales of Drego-D & taken it to the mass and achieved no. 1 rank in prescriptions within 1.5 years.

Rated as the winner of reward USV's Excellence in Marketing for most cost effective campaign for year 2012-13.

May 2006Nov 2009

Senior Product Manager

Adcock Ingram (earlier Cosme Pharmaceutical Ltd., CMC Division)

Highlights: Efficiently performed brand management of G. I, Anti-infective and Nutrients. Proficiently handled brands such as Vonder(combination of Methylcobalamin, Pyridoxamine & Benfothiamine), Bilactam(Cefixime)

Itopraz(Rapeprazole + Itopride) & Ferose(Iron Preparation).

Successfully launched Itopraz and Ferose across the country.

Sep 2005Apr 2006

Product Manager

Cipla Ltd USV Limited with.(Protec Division)

Highlights: Successfully performed brand management (Anti-infectives).

Proficiently handled the sales of brands such as AZEE(Azithromycin), CEFADUR(Cefadroxil) & CEFADUR-CA and(Cefuroxime).

Efficiently launched CEFADUR CA across the country.

Aug 2004Aug 2005

Product Executive

Biochem Pharmaceutical Industries Ltd.

Brand Management

May 2003Jul 2004

Territory Manager

Emcure Pharmaceutical

Sales Management


May 2001Apr 2003

Post Graduation Diploma in Pharmaceutical Marketing

SIES College of Management Studies

A full time 2 year post graduation management diploma with a specialization into Pharmaceutical Marketing.



College Mumbai University



Completed Diploma in Basics of computer system management from APTECH

Text Section

Personal Dossier

Date of Birth: 28th July 1979

Linguistic Abilities: English and Hindi                                                       

References: Available on Request