Mohan Chandra Belwal

Mohan Chandra Belwal

Senior management / Brand Management

Work experience

Work experience
Jun 2014 - 2015

Group Product Manager

  • Analyzing and understanding market for developing marketing objectives.
  • Developing, presenting and implementing strategic marketing and tactical plans.
  • Directing and supervising for creating advertising, promotion.
  • Leading cross functional teams for ensuring scientifically accurate and compelling materials.
  • Analyzing the clinical data and clinical trial results along with identifying data needs and working with medical affairs to optimize publication plan.
  • Mapping, developing and nurturing new market segments for launch of products for ensuring greater profitability.
  • Augmenting brand visibility/ coverage & reach by successfully employing and executing marketing activities such as camps, doctor’s meets, conferences, etc.
  • Establishing, retaining and strengthening relationships with key accounts and opinion leaders in order to ensure higher customer satisfaction by assisting them on complete product support.
  • Contributing with the ideas and suggestions for product strategy.
  • Controlling the product budget along with creating product communication plan (promotional grid, promotional materials) and ensure that they are delivered on time.
  • Creating thematic promotional campaigns that includes brand personality.
  • Monitoring of the product sales, identification of "gaps" and support for regions where there is a need
  • Preparing proposals of interesting new products and working out on the same.
1961 - Dec 2009

Senior Product Manager

USV Limited

May' 14 with (Force One Team) as Senior Product Manager

Highlights: Proactively handled brands such as

Glynase MF(Anti-Diabetic),

Drego range(PPI & combination)

TripleACal-OS(Calcium & Calcitriol combination) with a total portfolio size of Rs. 66 Crores)

Efficiently handled the branding of Focus Therapy Segment for G. I, Anti-Diabetic & Minerals/Nutrients.

Successfully achieved no. 1 rank for Drego-D in prescription(MAT Mar' 14).

Raised the sales of Drego-D M.S to 7.1% from 3.8%(MAT Mar' 14).

Efficiently achieved a better market for drugs to produce Glynase MF growth.

Provided better momentum to stagnant secondary sales of Drego-D & taken it to the mass and achieved no. 1 rank in prescriptions within 1.5 years.

Rated as the winner of reward USV's Excellence in Marketing for most cost effective campaign for year 2012-13.

May 2006 - Nov 2009

Senior Product Manager

Adcock Ingram (earlier Cosme Pharmaceutical Ltd., CMC Division)

Highlights: Efficiently performed brand management of G. I, Anti-infective and Nutrients. Proficiently handled brands such as Vonder(combination of Methylcobalamin, Pyridoxamine & Benfothiamine), Bilactam(Cefixime)

Itopraz(Rapeprazole + Itopride) & Ferose(Iron Preparation).

Successfully launched Itopraz and Ferose across the country.

Sep 2005 - Apr 2006

Product Manager

Cipla Ltd USV Limited with.(Protec Division)

Highlights: Successfully performed brand management (Anti-infectives).

Proficiently handled the sales of brands such as AZEE(Azithromycin), CEFADUR(Cefadroxil) & CEFADUR-CA and(Cefuroxime).

Efficiently launched CEFADUR CA across the country.

Aug 2004 - Aug 2005

Product Executive

Biochem Pharmaceutical Industries Ltd.

Brand Management

May 2003 - Jul 2004

Territory Manager

Emcure Pharmaceutical

Sales Management


May 2001 - Apr 2003

Post Graduation Diploma in Pharmaceutical Marketing

SIES College of Management Studies

A full time 2 year post graduation management diploma with a specialization into Pharmaceutical Marketing.

1997 - 2001


College Mumbai University




Completed Diploma in Basics of computer system management from APTECH

Text Section

Personal Dossier

Date of Birth: 28th July 1979

Linguistic Abilities: English and Hindi                                                       

References: Available on Request