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Mohammed El-Sayed Sdeek

Digital Marketing Manager

Summary

A talented self-starter who makes things simple and gets things done. Maxine strives to be an expert in everything she does and is proven in her ability to drive innovation and efficiency in all aspects of digital marketing communications. She is very good at reaching customers through channels such as email, social media, blogging and events. In addition to this she has a track record of making sound decisions that consistently get results. On a personal level she believes that marketing is both an art and a science. Her key strengths include SEO integration, deep link building, customer acquisition strategies and having a strong, demonstrable bias for action. Right now she is looking for a suitable leadership position with a company where she will be given full autonomy and ownership of her decisions.

Work History

Jan 2015Present

Digital Marketing Manager

delta.hpa
  • Driving large-scale, direct-response customer acquisition initiatives.
  • Giving expert media planning and buying advice to colleagues.
  • Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data protection laws.
  • Building meaningful relationships with third parties.
  • Using quality content and technical optimisation to drive SEO.
  • Ensuring targeted segmentation of the company's customer database.
  • Managing high volumes of traffic to the company website.
  • Using analytical tools to draw conclusions from statistics.
  • Planning and executing web, email and social media advertising campaigns.
  • Driving online sales.
  • Constantly looking at ways to improve performance and increase revenue.
  • Keeping an eye on any emerging technologies
Jan 2011Present

Digital Marketing Consultant 

  • Analyze client websites and business situations quickly and accurately drawing on HubSpot's tools and other sources
  • Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no hand-holding
  • Provide guidance and thought leadership to a growing team of passionate search engine marketers
  • Develop insightful, thorough reommendations to improve technical, design, content, on-page and off-page optimization elements
  • Manage day-to-day client relationships through conference calls and presentations
  • Design and deliver training classes to various customer groups
Dec 2010Dec 2014

Digital Marketing Manager

ITS - Integrated Training Services 
  • Driving large-scale, direct-response customer acquisition initiatives.
  • Giving expert media planning and buying advice to colleagues.
  • Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data protection laws.
  • Building meaningful relationships with third parties.
  • Using quality content and technical optimisation to drive SEO.
  • Ensuring targeted segmentation of the company's customer database.
  • Managing high volumes of traffic to the company website.
  • Using analytical tools to draw conclusions from statistics.
  • Planning and executing web, email and social media advertising campaigns.
  • Driving online sales.
  • Constantly looking at ways to improve performance and increase revenue.
  • Keeping an eye on any emerging technologies
Jan 2006Nov 2010

Digital Marketing  Specialist

hpa - Highly Professional Advisor
  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
  • Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
  • Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
  • Leading ongoing management of digital touch points, including teksavvy.com (home page and top level sections), social networking landing pages, and mobile.
  • Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
  • Owning and maintaining site analytics, metrics, and campaign reporting.
  • In depth knowledge of SEO and adwords programs.
  • Presenting recommendations to Director of Marketing and Communications.
  • Developing and coordinating multimedia packages.

Education

Sep 2001Jul 2005

Management information system - English Section

Modern Academy in Madii
  • analyze an organization’s informational needs and design a computer-based system to meet them. You will then direct the implementation and operation of the system. It’s all you!
  • creating business applications in an event-driven programming language such as the current version of Visual Basic.NET™ or C#.Net sounds great. Add to that the development of user interfaces, use of controls, writing/debugging code, and the creation of interactive menus and you’ll see when we say “hands-on” we mean it.
  • receive a background in programming and software engineering, data systems analysis and design, network management including security management, database creation and administration, and Internet management including web development.
  • use modern application development products as prototype tools in the systems development process.
  • studying the programming languages, operating systems and key applications, you will learn to create and control the process of data flow and networking from the ground up.

Skills

AREAS OF EXPERTISE
  • Cost-per-sale optimization
  • Customer acquisition
  • Brand development
  • Online marketing
  • Brand alignment
Personal
  • Possessing imagination, creativity and vision.
Professional
  • Able to operate in a start up atmosphere.
  • In-depth knowledge of Salesforce and Google Analytics.
  • Have in the past been involved in large web projects.
  • Strong program management skills.
  • Track record of ensuring that KPI's are not only met but exceeded.
  • Remaining calm and focused in stressful situations.
  • Capable of managing multiple projects simultaneously.
  • Good at building effective interpersonal relationships.

Certifications

Oct 2011Mar 2012

Digital Marketing

Canadian Marketing Association
  • Intelligently use e-mail marketing to grow your audience, while remaining CASL compliant
  • Design a lead generation funnel, using digital advertising, landing pages and micro sites
  • Build business by using best practices for social media platforms like Twitter, Facebook, YouTube, LinkedIn and Instagram
  • Monitor and manage your online reputation
  • Consistently develop compelling content for your customers
  • Measure the impact of your digital marketing efforts and adjust your strategy accordingly
May 2008Feb 2009

Marketing Specialist Certificate 

AUC

marketing strategies and tools that are used extensively in the marketing industry. You will learn about the ambiguous nature of marketing and its different meanings for different businesses. You will also discover the characterizations of marketing that are common to all businesses, despite their differences. This course will teach you about the different approaches that affect marketing campaigns used in different types of businesses. This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.