Printing tool Download PDF

Mohammed Ashfaq

Flexibility, desire to accomplish, ability to create and execute plans has been the key ingredients for my success, in different markets. Seeking a leadership role in Setting benchmarks for implementation Standards to enable the retention of the client


  • 9+ years of experience in Marketing & Brand Activation.
  • Expertise in the field of Marketing Channel Management.
  • Ability to lead, inspire, develop & manage a team.
  • Rapid learner,  Faster grasping power , Ideation & Flawless Implementation , Dedicated attention to details.
  • Performs well in individual or team environment.
  • Innovative and unique ideas for the event planning in accordance to the client.
  • Well-Experienced in negotiating contracts, arranging and overseeing staff and handling  budgets.
  •   Expertise d user of Microsoft Windows applications.
  • Active, self-motivated, determined and flexible with respect to Time & Work.
  • Experience in formulation & implementation of Marketing plans, development of channel networks, market analysis and monitoring market receivables.
  • Dynamic, result-oriented professional with excellent communication skills and relationship management skills.


Aug 2004Apr 2006

Post Graduate Diploma in Business Management

Wigan & Leigh College Bangalore
Specialization in Marketing & Advertising
Jun 2001Apr 2004

Bachelor of Commerce 

Karnataka University Dharwad 

Work experience

Apr 2017Nov 2017

Business Manager, Buying & Logistics

Dialogue Factory, Group M 

Key Responsibilities.

  • Project planning  & budgeting for the projects
  • Identifying the right vendor and negotiating in order to get the best cost across South
  • Generating additional revenues from the existing clients
  • To make the healthy bottom line on every project
  • Supervise, Monitor & Motivate the Team.
  • Closely work with the National Team for the PAN India Events and Activation.
  • Responsible for the client retention.

Projects Implemented:

Kingfisher IPL Decor , Spar Santa Activation , Honor Airport Activation , USL Events & Activations, Modi Fest, Bosch Branding, etc  

Oct 2011Mar 2017

Sr Executive (Marketing & Sales Operations)

Music Broadcast Limited

Key Responsibilities.

  • Impeccable Project planning and budgeting for the projects across Radio City South.
  • Cost developments internal & Client Cost for overall South regions
  • Achieving healthy P&L across all the Projects & Client Management
  • Accountable for the overall logistical planning & sourcing right vendors  for every projects
  • Recognize opportunities and areas for the cost savings to enhance profit to the organization and as well as provide best & competitive cost to the Client
  • Vendor Management across all South regions
  • Sourcing the right vendor and negotiating in order to get the best cost across South
  • Preparation of post activity reports and submitting it to the clients.
  • Client relationship to ensure continuity of business from them

Projects Implemented.

 Britannia, Dell, SabMiller, LG, Airtel, Maruti, Flipkart, Himalaya, TVS Motors, Bosch, Vodafone, Mahindra, GROUP M, & Idea

 Achievements: First and foremost have won the confidence of the aforementioned Clients on our expertise, thereby ensuring the retention of Client by making them to come back to us again and again for the future business and solidified a very strong network operationally across south market.

Jan 2008Oct 2011

Manager Operations – Urban & Rural


Key Responsibilities           


  • Impeccable Project planning  & budgeting for the projects
  • Cost developments internal & Client Cost
  • Achieving healthy PnL in all the Projects
  • Accountable for the overall logistical planning & sourcing for every projects
  • Recognize opportunities and areas for the cost savings
  • Vendor Management across all South regions
  • Sourcing the right vendor and negotiating in order to get the best cost
  • Preparation of post activity reports and submitting it to the clients.
  • Client relationship to ensure continuity of business.


Activities implemented

IDEA CHANGE CHANNAGIDE                                                        IDEA NAMMA JOTE

KNOCKOUT BALASHALI ANISU (2010)                                     MTR BADAM DRINK MALL ACTIVATION

ROYAL HYDERABAD (2009)                                                           SPLASH FASHION POLICE

SMOOTH HYDERABAD (2010)                                                       KPL


Achievements: Though I was predominantly responsible for operations during the same time I used to proactively identify key Clients by doing market intelligence and pass on the vital info to the business team to enable them to make inroad and generate business.

Aug 2006Dec 2007

Marcom Executive 

Tata Teleservices Ltd                                            

Key Responsibilities

  •  Brand image building and product awareness campaigns.
  • Ensuring maximum brand visibility and capture optimum market shares.
  • Implementing sales promotional activities as a part of brand building and market
  •   development effort.
  • Handle appropriate media selection for advertising new product launch campaigns.
  • Planning & executing budgets, product launches and the pre/post marketing
  •   activities.
  • Assessing the market potential, tracking competitor activities for providing  valuable inputs to fine-tune selling & marketing strategies.
  • Planning, implementation and coordination for In shop visibility, POP, display options  like, front lit signage’s, sun boards etc, along with other promotional material like  catalogs, brochures etc.
  • Planning and maintenance of signage's, outdoor media.
  • Continuously monitor, assess, anticipate and meet requirements of the field sales to  reinforce the brand in the market.
  • ·Assist in development of marketing plan to launch new business initiatives.
Sep 2005Jul 2006

Asst Coordinator Operations

DELTA CORNER PRODUCTION                    

Key Responsibilities


  • Drawing up a production schedule;
  • Working out the human and materials resources needed;
  • Estimating how long a job will take, costing it, and setting the quality standards;
  • Monitoring the production processes and adjusting schedules as needed;
  • Supervising and motivating a team of workers.


Professional Skills
  • Excellent Interpersonal Skills with people management capabilities
  • High levels of energy with complete dedication
  • Attention to detail with ability to go a step forward
  • Analytical skills with analyzing competency
  • Ability to lead by example & inspire people
  • Customer sensitivity with ability to mix in different cultural environment
  • Initiative with high degree of willingness to travel

Personal Information


Date of Birth               :              28th Feb 1983

Marital status             :              Married

Contact Address       :              Mohammed Ashfaq, # 39/51, 1st floor, 1st E Cross, REMCO Layout

                                                         Vijayanagar Bangalore   

Permanent address  :            Mohammed Ashfaq, # 232 Block no 7, Police head Quarters


 Contact Phone            :              Mobile 0- 9845499082

 Languages                  :                English, Hindi, Kannada.



Client  Reference:



PLACE : Bangalore