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Mohammed Alkerdany

Marketing Manager

Work experience

Zhida Equine Contracting

Dec 2014Present

Marketing Manager

  • Managing all marketing for the company and activities within the marketing department.

  • Developing the marketing strategy for the company in line with company objectives.

  • Co-ordinating marketing campaigns with sales activities.

  • Creation and publication of all marketing material in line with marketing plans.

  • Managing our market in Qatar

  • Manage and improve lead generation campaigns, measuring results.

  • Creating a wide range of different marketing materials.

  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

  • Analysing potential strategic partner relationships for company marketing.

Al Ismail office system factory

Sep 2013Sep 2014

Sales Director

  • Devising and implementing the company’s sales strategy.
  • Setting revenue targets for the company and setting key performance indicators.
  • Presenting sales results to the board on a quarterly and annual basis.
  • Implementing sales strategies across the company and monitoring effectiveness.
  • Keeping a close eye on the sales activities of competitors and utilising ideas where appropriate.
  • Overseeing performance management of under-performing sales staff.
  • Working closely with the national accounts team in order to secure large accounts.
  • Implementing a variety of new business initiatives to drive sales.
  • Ensuring the organisation has an effective sales training programme.
  • Working with members of the board on budgeting and planning.
  • Negotiating agreements for contracts with customers and ensuring commerciality.
  • Ensuring the CRM is being used effectively and provides a competitive advantage.
  • Implementing best practice in sales techniques throughout the department


Mar 2011Aug 2013

Area Sales Manager

  • Finding new customers and constantly expanding the business.

  • Monitoring sales data and keeping up to date with current market trends and customer needs. 

  • First class consultative sales skills. Good understanding of Features and Benefits.

  • Monitor sales and profit for each account.

  • Preparing account profiles for company accounts.

  • Ability to complete management reports on time essential.

  • Aware of applicable company KPIs and business plan. 

  • Good disciplined use of CRM and administration.

  • Sales presentations for clients showing the success and credibility of the business 

  • Give pricing information to management and make recommendations.

  • Create sales strategies for sales manager/ director to approve

Look Advertising and Marketing Agency

Apr 2007Feb 2011

Key Account


  • Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.

  • Responsible for the development and achievement of sales through the direct sales channel.

  • Focusing on growing and developing existing clients, together with generating new business.

  • Write business plans for all current and opportunity tender business.

  • Act as the key interface between the customer and all relevant divisions.


2003Mar 2007

Sales Manager


  • Managing the sales team and all sales activities within the company.
  • Motivating staff and leading the team to achieve sales targets.
  • Interviewing and selecting new members of the sales team.
  • Carrying out sales training with sales executives and role playing sales techniques.
  • Ensuring all administration for sales is completed effectively.
  • Setting sales targets and activity key performance indicators.
  • Reporting on progress towards sales KPI’s.
  • Visiting customers and potential customers alongside sales executives.
  • Cold calling customers and selling services and products.
  • Liaising with other departments within the company.
  • Chasing leads and following up on opportunities to generate sales.
  • Networking with companies in the industry.


Apr 2000Jan 2003

Senior Sales Representative

 Responsible for the development and performance of all sales activities in assigned market. Staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. Establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training and educational programs for clients and Account Executives.


Nov 1999Jan 2000

Customer Service Representative

TRAINING IN THE BRANCH 1999): Job Title: Customer service Representative: Interacts with a company's customers to provide them with information to address inquiries regarding products and services. In addition, helping in resolving any customer complaints(assist in opening an account or help to resolve a problem if a customer cannot access their account or if a customer's order never arrived. Usually, customer service representatives gather their information via a telephone call). 


Faculty of Commerce Cairo University


Bachelor's degree, Faculty of commerce

Business Administration and Management, General