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MBA, Vice President with 15 years of experience spent in the High-Tech/ IT Multinational business arena with large corporations including Compaq, HP & Intel Corporation where I held highly exciting responsibilities and engagement experience in developing and implementing strategic technology initiatives, and delivering high satisfaction levels.

Breadth of experience encompasses:

·Annual Sales Targets exceeded $25M

·Staff management, hiring, coaching, developing, mentoring & motivating employees including managing managers.

·Management of the entire information system lifecycle, workflow automation, and software process evaluation and improvements.

·Sales management including channel, distribution, retail, online, direct & solution.

·Marketing management from brand, strategic, influential, educational to experimental.

·Product management from forecasting, market analysis, categorizing to localizing.

·Strategy scripting on long and short term bases, with re−enforced studies/analyses.

·Administration management from budget, quality, operation excellence to policies & procedures.

·Projects management including web based programs & sub−contracting.

·Accounts management from key retail, distributors to enterprise.

Additional strengths and capabilities include:

Strategic Account Management; Contract Negotiations; Establishing & Nurturing Client Relations; Quality & Improvement Mindset; Creating a Shared Professional Vision; Facilitating Interdepartmental Cooperation.

Work experience

Jun 2006Present

Vice President

Architectural Audio Vision

My Objective in Architectural Audio Vision, one of the leaders in the automation, audio visual entertainment, CCTV, SMATV and the smart architectural automated lighting solutions for home/buildings/high-rise in Saudi Arabia was taking the company to the next Level, so I started by:

  •  Articulating and implementing the new company mission, goals & objectives.
  • Developed & re−engineered new operational procedures, policies, standards & overseen them to insure efficiency, quality services, and cost−effective management of resources.
  • Laid down new systems and processes to continually monitors, evaluates, and improves all elements of company’s operations.
  • Managed the suppliers chain, ensuring target achievements with the highest profitabilityPlanning & controlling the budgets for the company while managing resources for successful and smooth functioning.
  • Identified new clients /opportunities while directing new go to market implementation activities.
  • Driving the business to surpass sales, business goals and objectives, where we over achieved our year 2007 set goals by 33% for the first time since 3 years, and by 23% in the year 2008.
  • Coordinating business initiatives and integrating people and processes across the company.
  • Re-Built and retained a winning team of motivated and result oriented professionals.
  • Evaluating & managing performance of staff and managers for compliance with established policies / objectives and contributions in attaining objectives.
  • Created new activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions.
Sep 2003Jun 2006

Middle East & North Affrica - Retail Marketing Manager

Intel Corporation
  • Leader and focal point where I delivered successful & creative pull programs for the consumer market in MENA, achieved maximum retail market growth up 23% in 04, 35% in 05 and increased Intel brand preference, while helping gain market segment share up from 86% to 92% and increased average selling price of Intel products in the region.
  • Managed the strategic influential relationship needed with key consumer retailers, where I maximized the business over the short and longer term & increased their preference for Intel architecture and accelerated the introduction and sale of the latest Intel technology.
  • Produced and maintained a market model highlighting the key retail accounts (based on volume and capacity to influence / sell−up), and develop bottoms−up marketing proposals to compliment centrally−driven activities.
  • Developed and executed successful consumer marketing programs and based on a comprehensive discovery of Intel and the retailers business needs, product requirements, channel strategy and marketing plans.
  • Cultivated a cooperative marketing relationship through ongoing joint product/marketing strategy reviews and drove it within Intel.
  • Provided real−time competitive information to appropriate divisional marketing personnel; comprehend their strategies as they relate to the retailer and the overall market, and developed a proposed response.
  • Directed, supported and motivated for my retail channel team, in charge of local execution of retail activities in my region.
Aug 2002Sep 2003

Vise President of Sales - Sales Director

Al-Faisaliya Group - AwalNet
  • As the Consumer Sales Director / Vice President for one of the best Internet service providers in Saudi, I had the responsibility to maximize the company market segment share & identify/expand to new markets.
  • Managed the department budget, procedure, resources & partners relationship.
  • Restructured the consumer department & reduced the department OPEX.
  • Established administration procedures, sales / discount schemes & introduced a motivating commission & incentive scheme for staff.
  • Managed the department staff including regional managers & raised the team spirit, loyalty and the sense of urgency for the department’s staff.
  • Renovated AwalNet retail outlets, established a branch in the northern region & new showroom in Jeddah.
  • Maximized the sales out with the key consumer retailers & assigned new type A distributors.
  • Created a new internet service plan, which reduced the yearly bandwidth usage cost.
May 1997Aug 2002

Consumer Sales Manager - Product Manager - Sales Specialist

Compaq Computers Corporation - Hewlett Packard
  • Being the Consumer Sales & Product Manager, I was committed to ensure the widest channels of local distribution for our Industry & ensuring high visibility/market share of Compaq/HP products in the market.
  • Responsible for the consumer business revenue & profitability which was always a success story for five consecutive years. Especially in the year 2001, where I achieved our yearly target in June 2001 as I surpassed my 2nd quarter target by 300%.
  • Managed all aspect of the distribution channel & key retailers.
  • Provided continuous feedback to central BU from the market on competitors’ activities and pricing, market characteristics and trends, customer requirements and needs.
  • Identified threats, recommended and implemented together with the local distributors, corrective measures to ensure the achievement of hp overall policies in terms of sales target, distribution development, visibility development, advertising and promotion plan execution.
  • Participated in the definition and creation of all the point of sales materials and marketing support.
  • Contributed to quality improvement programs aimed at improving the sales & distribution process for hp products.
  • Formulated promotional schemes for both the sales staff and the resellers.
  • Developed & introduced employee purchasing programs for major accounts.
Jun 1994May 1997

Showrooms Manager - Sales Executive

MDS - 460 The Multimedia Stores
  • In MDS - the Multimedia Retail stores chain I started as a showroom sales man in their main branch then took the responsibility of establishing a new showroom which got the highest profitable showroom sales within one year (1996)
  • Inherited two showrooms running at loss and bought them to success at substantial profit, then Promoted to be the Showrooms Manager.
  • Additional responsiblities includes purchasing & after sales maintenance supervision.


Jan 1991Jun 1994

Bachelor of Sience, Business Management

Lebanese American University