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Mohamed El Zanaty

District Manager-CNS Central & Eastern at Riyadh Pharma

Work experience

Mar 2009Present

District Manager-CNS Central & Eastern

Riyadh Pharma
• Developing and implementing of sales & marketing strategic plans; • Managing and developing of sales & marketing organization; • Preparing of sales budgets, forecasts and reports; • Building and maintaining long lasting relationships with key clients to promote company image and products and assure long lasting partnerships; • Supporting, coaching and monitoring regional 10 Pharmacist in their daily work; • Implementing Sales Effectiveness in the affiliate and monitors KPIs regularly.
Jan 2008Feb 2009

Field force supervisor

Riyadh Pharma
• Identifying the business opportunities within Psychiatric field; • Product launches, including launch plan preparations and implementation; • Development of sales cycles, campaigns, sales and promotion materials as well as PR; • Developing, monitoring and not to exceed promotion budget; • Developing strong relations with the related national organizations; • Full P&L responsibility.
Apr 2006Jan 2008

CNS Specialist

Riyadh Pharma
• Generating orders and establishing new accounts by planning and organizing daily work schedule; • Promotion of company products to physicians & retailers; • Served as a liaison between the distributor and the pharmacist; • Reported sales, purchasing orders and stocks; • Providing competitive information such as bid situations, pricing data, or bundling arrangements in order to establish negotiated pricing contracts for assigned products;
Dec 2004Mar 2006

Senior Medical Representative

Bristol-Myers Squibb
• Promoting for different brands of BMS Product to all physicians field; • Counteracting of the competitor’s activities within the area of responsibilities; • Maintaining professional and technical knowledge by attending educational workshops; reviewing; professional publications; establishing personal networks; participating in professional societies; • Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.

Education

20102010

Post Graduate

University of Leicester
- Marketing Design and Operations. - Accounting for Managers. - Strategy, Business Information and Analysis. - Organisational Behaviour
20022002

Bachlor

Suez Canal University
Listen to music

Skills

Training
Team Management
Team Leadership
Sales Operations
Oncology
Nephrology
Negotiation
Market Analysis
Market Access
Key Account Management
Hospital Sales
Healthcare
Gastroenterology
Diabetes
Dermatology
Analysis
Biotechnology
Cardiology
Business Planning
Recruiting
Sales
Sales Effectiveness
Coaching
Pharmaceutical Industry
Pharmaceutical Sales
Marketing
Product Development
Change Management
Leadership
Strategic Planning
Management
Sales Management
Forecasting
Product Launch
Marketing Strategy
Market Research
Strategy
Competitive Analysis
Cross-functional Team Leadership