Download PDF

Personal Summary

A senior business consultant with core consulting expertise and a successful career spanning more than 14 years in business consultancy and financial analyses with strong cross border transaction expertise. 

Work Experience

March 2018Present

Vice President - Sector Practice

MENA Research Partners
  • Leader of the sector practice and  responsible for overseeing all sector research workflow
  • Managing a group of sector research analysts to deliver market  consultancy services and handling clients’ accounts
  • Conducting transaction assignments encompassing market research & assessment, business plans, financial analysis and assets management  across the MENA region
June 2016February 2018

Senior Business Analyst

Belbadi Enterprises, Abu Dhabi, UAE

Senior business analyst in the risk and strategy department performing data and financial analysis and relevant studies regarding market, competitors and customers and recommending solutions that highlights and increase new investments attractiveness and support business development.

Key Responsibilities:

  • Provide commercial support and develop new business opportunities for the group companies
  • Prepare feasibility studies and business plans for potential opportunities
  • Review and analyze the group companies KPIs
  • Follow, assist and review the budget preparation with the group companies
  • Prepare financial reports, progress reports and presentations of the group companies for top management
Dec 2005May 2016

Assistant Manager

Ernst & Young, Abu Dhabi, UAE

A member in the Feasibility and Business Plans team in the Transaction Advisory Services advising clients on how to make informed decisions to achieve the best capital performance and meeting their strategic corporate objectives.

Key Responsibilities:

  • Assess market and financial viability of proposed transactions by performing the following:
    • Conduct in-depth market research analysis including market sizing, market trends, data analysis, SWOT analysis, location analysis, competitive analysis and benchmark analysis
    • Identify and assess supply and demand factors and  supply/demand gap & driver analysis
    • Identify trends, key success and risk factors that impacts investment decisions
    • Perform detailed financial analysis including profitability analysis, return on investments, cash-flow analysis and other financial KPIs and scenario analysis.
    • Analyze and draw conclusions based on research conducted
  • Ensuring client deliverable are executed in alignment within the expected quality standards, approved budget and time-frame
  • Manage and coordinate team activities including setting responsibilities, milestones, project plans and objectives
  • Preparation of proposals to address client needs and requests
  • Budget and project plan preparation of transaction
March 2004December 2005

Procurement Officer

Emirates Belbadi Contracting Company, Abu Dhabi, UAE

Key responsibilities:

  • Sourcing and negotiating for the best purchase in terms of quality, price, terms and delivery
  • Coordinating with the concerned departments and suppliers in the purchasing scope of work
  • Supporting the estimation department by obtaining quotations for tender purposes
  • Collect quotation, prepare, issue and execute purchase orders in accordance with the company’s policies and procedures
  • Monitor and coordinate deliveries of items as per the purchase orders delivery schedule
  • Involved in preparing the contracts for any involved subcontractors
  • Developed rapport with existing suppliers and subcontractors, set up new contact relationships

Key Projects

  • Provided investment and research analysis for several investment advisory and portfolio management solution for several companies across the MENA region
  • Provided analytical and asset management support on a portfolio of more than 15 properties for a major real-estate company in UAE
  • Monitored property performance throughout the redevelopment cycle in support of critical capital market events for a holding company in Abu Dhabi
  • Conducted a detailed market and financial feasibility study for Bateen Wharf Development, an upcoming prestigious waterfront mixed-use development located in Abu Dhabi Island incorporating luxury apartments, a 5-star hotel and a retail boulevard 
  • Conducted a market and financial feasibility study for Tower 88  project, an upcoming 88 floors commercial and residential tower located in Jumeirah Village Circle in Dubai
  • Effectively led and executed numerous feasibility studies and business plans across various sectors and industries in the UAE
  • Core member of the team involved in:
    • Developing detailed business model for Abu Dhabi Education Council (ADEC) enabling evaluation and regulation of fees structure, setting fees level in existing and new private schools in the Emirate of Abu Dhabi
    • Preparing zero-based budget framework for the Ministry of Finance (MoF) to forecast federal revenues for years 2011 to 2013 based on income derived from around 100 federal ministries, entities and authorities
    • Preparing status analysis report on existing situation & recent developments in economic, energy and environmental sectors of the UAE for the Ministry of Foreign Affairs (Green Growth Plan), integrating economic development to environmental protection
  • Deputed at the Office of Planning & Strategic Affairs at ADEC to forecast the number of students in public schools for the Emirate of Abu Dhabi and to prepare a master plan for the number of public schools required in each area based on the public schools’ students forecast (Aug 2013 – May 2014)
  • Deputed to ADEC to assist the Private Schools & Quality Assurance department to evaluate fee increase applications and financial viability of new schools’ applications (Jun 2010 – Dec 2012), duties included:
    • Evaluate and report on the financial information of fee increase requests received from existing schools and fee requests from new schools as per ADEC guidelines and procedures
    • Process the information reviewed from schools in the tuition fee models based on ADEC’s methodology
    • Update the database based on new information obtained from the private schools and statistics issued by ADEC

Consulting Skills and Attributes

  • Proven ability to conduct and analyze market & financial data and research to identify solutions and provide recommendations that are impactful & insightful
  • Well developed communication and presentation skills
  • Strong problem solving and inter-personal skills
  • Proven ability to work with cross-functional and multicultural teams
  • Ability to effectively coordinate and engage teams to meet deadlines, manage multiple projects and deliver under pressure
  • Project coordination with other team members internally and geographically
  • Develop and write robust business reports that clear, relevant, concise and unambiguous
  • Proficient in processing and presenting data and reports for senior management and clients
  • Able to prioritize tasks and implement changes smoothly
  • Proficient with MS Office (Word, Excel, PowerPoint and Outlook)



Masters of Business Administration

University of Wolverhampton, UK

Graduated with Merit


Bachelor in Business Management

Lebanese American University, Lebanon

Professional Development / Training

  • Market research training, Ernst & Young, 2006
  • Feasibility study training, Ernst & Young, 2006
  • Financial modeling training, Ernst & Young, 2007
  • Business plan training, Ernst & Young, 2008

Personal Information

  • Date of Birth: 8 July 1980
  • Languages: English and Arabic
  • Nationality: Lebanon
  • Married with 2 children