Chief Marketing Officer
E-Mist Innovations, Inc
As the Chief Marketing Officer for E-Mist Innovations, I am responsible for all marketing initiatives including the development and oversight of a comprehensive online strategy, brand development, internal and external promotions, social media, content creation, design development and implementation, and online responsive website properties. In this role, I support sales efforts, regional marketing needs and overall strategic planning for this innovative B2B business.
Skills & Experience
Developed online strategy, including online reputation, visits and conversion improvement and the online experience, that supports the company’s overall goals and oversee all aspects of its implementation
Promote opportunities for growth and execute strategies, then initiate, execute and monitor them to take advantage of these opportunities.
Intimately understand the online audience and apply targeted customer insights to execute online, mobile and social media strategy.
Analyze user flow on our sites and landing pages to recommend and bring into effect changes to improve goal conversions.
Manage and direct messaging behind every product roll out online, the website, internet marketing campaigns, and social media.
Collaborate with all departments to learn, identify, develop and deliver integrated marketing campaigns.
Design/manage website development and incorporate new features and functionality, including helping to optimize our promotion and email marketing efforts via continuous quantified performance testing.
Own the entire process of setting objectives, measuring performance, reporting regularly on the results, iterating and self-correcting over time.
Built partnerships with industry leaders to maintain a sustainable and meaningful content generation and engagement strategy resulting in compelling content, features, and online tools that support the website strategy.
Develop and manage the organizations related projects and budget for website development and maintenance, outreach and promotion, personnel and operations to ensure all internal and external parties are accountable and satisfied.
Ongoing management of SEO campaigns including keyword generation, targeting and placement optimization, ad copy and banner creative development and testing, bid management and budget management.