Michelle Nellett

Michelle Nellett


An experienced copywriter and freelance journalist, I enjoy creative challenges, teamwork and thought-provoking research. My expertise ranges from counterterrorism strategy to retail marketing techniques. 

Work History

Work History

Editorial & Research Internships

Asia Society, new york

Self, condé nast publications, new york

The Publications Company, detroit, mi.

Tuscola County Advertiser, caro, mi.

Akron-Fairgrove Times, fairgrove, mi.

Freelance Clients

Columbia University Office of Alumni Relations, new york

WHY.com, eluna media, massapequa park, n.y.

Salute, family media, new york

Builder & Architect, sunshine media, new york

Weddingpages, the knot, new york

Rachel Litner & Associates, livingston, n.j.

Catalano, Lellos + Silverstein, new york

Scenario/DNA, new york

1to1 Marketer, peppers + rogers group, norwalk, ct.

HomeStyle, talcott communications, chicago

Retail Merchandiser, bill communications, new york

iParty.com, new york

Custom Builder, miller-freeman inc., new york

Fancy Food, talcott communications, chicago

Facts on File Inc., new york

Decorative Home, fairchild publications, new york

Mar 2009 - Present

Sr. Copywriter

CVS Caremark

• Partner with designers and pharmacy marketing team to develop messaging for a range of CVS/pharmacy, MinuteClinic and ExtraCare initiatives.

• Participate in executive brainstorming meetings and provide expertise to sister businesses, including Caremark and CVS.com, and advertising agencies.

• Manage Marketing Department's Speaker Series seminars, including recommending speakers, interfacing with guests, organizing facilities for presentation and driving development of internal promotional materials.

• Write 360 campaigns (direct mail, e-mail blasts, in-store radio, consumer radio) as well as in-store signage, circular placements, magazine ads and ROP.

• Successes include 2009 flu and H1N1 campaigns, Medicare Part D initiative, ReadyFill Rewards campaign and Triple Advantage acquisition campaign.

• Drove development of company's first Copy Style Guide.

• Worked with senior designer and creative director to develop IHAF Award-winning MinuteClinic collateral program.

Sep 2005 - Dec 2008

Assoc. Creative Director/Sr. Copywriter, Custom Media


• Write e-newsletters, landing pages, banners, print advertisements, multi-page inserts and marketing collateral for this 83-year-old publisher’s retail trade advertisers

• Assist publishers and creative team with conceptualization and execution of multimedia advertising pitches

• Collaborate with clients and art directors to create powerful pieces that achieve strategic goals, such as reinforcing competitive points of difference, introducing products or publicizing sustainability initiatives

• Implemented new team work flow to minimize errors

• Clients include American Express, Buena Vista Home Entertainment, Conair, GlaxoSmithKline, Hanesbrands, Kellogg, Johnson & Johnson, Novartis and Shell

Dec 2004 - Sep 2005

Sr. Copywriter

Lord & Taylor

• Actively participated in brainstorming roundtables with marketing executives of this prestigious department store

• Contributed marketing ideas and theme to Holiday 2005 campaign

• Wrote fashion catalogs, postcards and inserts

• Worked with marketing and merchandising teams to create compelling messages 

Apr 2001 - Dec 2004

Sr. Copywriter


• Collaborated with this prestigious department store’s marketing, merchandising and customer service executives to develop bridal registry, interior design, corporate services, international marketing, home and storewide sale campaigns

• Brainstormed multi-faceted holiday promotions as part of larger creative team

• Helped re-launch and re-brand the loyalty program, bridal registry events and multi-million-dollar handmade area rug sales

• Wrote a high volume of national and local magazine and newspaper ads as well as catalogs, newsletters and marketing collateral 

Mar 2000 - Mar 2001

Editor & Merchandising Copywriter

The Knot

• Wrote all registry and marketing communications for America’s top wedding website

• Collaborated with merchandising, marketing, copy, art, and production staff to produce merchandising blurbs, pop-ups, promotional banners and e-newsletters reaching more than 1 million members

• Worked with buyers and suppliers to create dynamic product copy

• Helped re-launch site’s shopping portal pages and wrote its first print catalog

• Contributed articles on entertaining, wedding planning and newlywed issues to The Knot.com and Weddingpages magazine

• Hired and managed freelance writers

Sep 1996 - Mar 2000

Sr. Copywriter & Web Content Editor

Ethan Allen

• Worked with executives and creative teams to conceptualize and develop consumer and internal communications for this international home furnishings company

• Wrote all direct mail catalogs, postcards, advertorials, newspaper ads, product brochures and in-store displays; copyedited corporate conference brochure

• Managed writing and implementation of all product, marketing and site page copy as part of company’s e-commerce site launch team

• Released annual earnings, arranged CEO interviews with national media and helped handle potential crisis situations as interim public relations manager

• Developed an Ethan Allen-Habitat for Humanity holiday fundraising promotion; worked with Habitat executives on rights and directed marketing materials

• Managed freelance writers and interns

Nov 1995 - Sep 1996

Account Executive

Black & Decker Household Products Group

• Created press releases and pitches for this leading appliance brand

• Acted as day-to-day liaison between the company executives and the media

• Represented the company at major trade shows

• Liaised between public relations director, freelance talent and outside agencies

• Managed press events

Nov 1995 - Jun 1993



• Developed story ideas, wrote and edited floor care and small electrics sections of this leading weekly home furnishings trade magazine

• Conceived cover features and participated in paper-wide investigative reports

• Supervised assistant editor; managed freelance writers and photographers 

Mar 1991 - Jun 1993

Asst. Editor

Gifts & Decorative Accessories

• Wrote, edited and proofread monthly profiles, product news, industry news and trade show guides for this industry-leading gift trade magazine

• Covered New York International Gift Show and National Stationery Show



Jan 2004 - May 2008



• 4.1/4.0 GPA.

• Presented Master's thesis at 2009 New York State Political Science Association Convention.
1996 - 2003

Additional Coursework

Courtauld Institute of Art, London: art history

Columbia University: art history, philosophy, writing & religion

Yale University: art history, religion & writing

New York University: copyediting & art history

Boston College: literature & religion 



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