American Artists Representatives, Inc.
Creative artist management and digital production company, providing creative strategy and collaborative content creation for industry leading advertising, corporations and consumer brands.
- Led the account development, strategy, management and delivery of premium animation, interactive media content, print and video services to major advertising agencies, corporations and publishing clientele;
- Facilitated the ideation and execution of numerous consumer and trade advertising and branding campaigns for clients such as: AFLAC, Bose Electronics, Celestial Seasonings, Friskies, Mattel, Proctor & Gamble and Sanofi-Aventis;
- Managed team of 50 premiere domestic and international animation, CGI, illustration, photography and video production studios.
- Oversaw large cross-functional teams of content developers, agency creatives, producers, client services and corporate marketing teams;
- Responsible for contractual fee negotiations, and ROI for the firm's pool of creative content suppliers with full P&L accountability;
- Supervised administration of social media, corporate and talent web sites. Collaborated with team to determine the most engaging content to drive social media traffic.