Michael Mendelsohn

Work History

Work History
1994 - Present

Managing Director

American Artists Representatives, Inc.

Creative artist management and digital production company, providing creative strategy and collaborative content creation for industry leading advertising, corporations and consumer brands.

  • Led the account development, strategy, management and delivery of premium animation, interactive media content, print and video services to major advertising agencies, corporations and publishing clientele;
  • Facilitated the ideation and execution of numerous consumer and trade advertising and branding campaigns for clients such as: AFLAC, Bose Electronics, Celestial Seasonings, Friskies, Mattel,  Proctor & Gamble and Sanofi-Aventis;
  • Managed team of 50 premiere domestic and international animation, CGI, illustration, photography and video production studios.
  • Oversaw large cross-functional teams of content developers, agency creatives, producers, client services and corporate marketing teams;   
  • Responsible for contractual fee negotiations, and ROI for the firm's pool of creative content suppliers with full P&L accountability;
  • Supervised administration of social media, corporate and talent web sites. Collaborated with team to determine the most engaging content to drive social media traffic.
1989 - 1994

Founder and Creative Director

Mascart, Inc.

Manufacturer of a graphically driven line of licensed posters and t-shirts featuring unique renderings of the mascots of major college universities such as: the Duke Blue Devils, Florida State Seminoles, and Michigan Wolverines.

  • Creative director overseeing all product design, including all print production and screen print production for $1 million hard good and soft goods line;
  • Responsible for establishing and driving design brand strategy, design vision and design executions, through trade show exhibitions and direct contact with major specialty store buyers;
  • Developed a sales and distribution network of 15 external and internal sales representatives covering chain and specialty stores throughout the US and Canada;
  • Conducted focus group research, with targeted youth demographic, to test new designs through a developed network of middle school and high school sports directors.
1984 - 1989

Sales & Operations Assistant

American Artists, Representatives, Inc.
  • Spearheaded new business development, increasing revenues by 48% in a four-year period;
  • Improved efficiency of business-to-business direct mail campaigns, through market testing, and outsourced direct mail fulfillment services;
  • Increased talent pool by twofold through recruiting of both domestic and international talent;
  • Implemented networked computer billing and database system to increase the efficiency of internal office operations, including timely billing of completed projects;
  • Coordinated trade advertising and promotional program for talent, and negotiated rate reductions with selected vendors.

Education

Education
Sep 1995 - Jun 1997

MBA

City University of New York-Baruch College - Zicklin School of Business
1980 - 1984

Bachelor of Science

University of Maryland