Martin Lønborg

Martin Lønborg

Interest

I love - the feeling of escapism that you get from a great movie, book or when you are preparing a meal for your friends/family, the smell of seaside, the sound of children laughing...

I hate - ignorance, bad manners, selfishness, arrogance, greed and oysters...

Summary

I am a financial executive with commercial experience who has worked 10 years (1998 – 2008) in London and with particular experience in brand'et products. I thrive on adding value to a role and / or a project, through the use of a solid and successful background in international business, combined with the ability to listen and understand the different needs and motivations of an organization and using a reasonable proportion of my persuasion and communication skills will allow me to be an effective decision-maker.

In addition, I have a long audit history (CPA in '95) plus more than 10 years of experience from companies in changes which have experienced exceptional growth has made me to a robust, flexible and driven leader - as well as developing a vital sense of humor!

If I were to describe myself, I would use the following keywords - analytical, detailed, tactful, diplomatic, self-motivated & commercial.

Specialty: Manage growth / change, company set-up, forecasting, negotiating contracts, restructuring

Work History

Work History
Sep 2008 - Present

Director of Finance & Operations Nordic

EMC

EMC provides the systems, software, and services to leverage one of your most strategic assets-your business data. Our goal is to optimize your information infrastructure to meet growing demands for enterprise content management, security, archiving, storage, and virtualization.

Achievements/Responsibility:

  • Ensuring that the company's revenue recognition policies are complied with
  • Ensure good usage of the company sales systems and early visibility to the plant for both product and customer needs
  • Ensuring Sarbanes Oxley compliance for finance group areas
  • Implementation of shared service centre for Nordic Finance in Cork, Ireland including reorganisation of Nordic FinOps Team
Jun 2002 - Aug 2008

Finance/Commercial Director

Bang & Olufsen

Bang & Olufsen develops, manufactures and sells electronic equipment for sound and picture reproduction. The main products are TVs and audio, loudspeakers and complete entertainment solutions.

I am part of the senior management team in Region West (UK/Benelux) and assist the Regional MD in the general management of the Region.

Regional Commercial Director/Company Secretary (Oct 07 - Aug 08)

Achievements/Responsibility:

  • Support to stores in financial difficulties including evaluation of problems, create recovery plans and commercial coaching of the stores.
  • Evaluation of store performance
  • Commercial support to new franchised stores
  • Provide management information with regards to product sales mix and store turnover
  • Create sales (product mix and store) forecast and budget
  • Handling all contractual and other legal issues
  • Management of company owned stores

Regional Director of Finance/Company Secretary (Jun 02 - Oct 07)

I had a dotted reporting line to the CFO in Struer, Denmark. In Region West we had a combined turnover of £90 million and employed around 70 people.

Achievements/Responsibility:

  • Reorganisation of our office in Holland & Belgium (June 2004)
  • Implementation of SAP
  • Repurchasing of franchisee business and negotiating Buy Back Agreement etc.
  • Negotiating new contracts with 3rd parties which have resolved in cost savings around £150K (cost base was £1,500K).
  • Dealer & product forecasting
  • Preparing estimates and budget
  • Preparing presentation for dealer meeting and making the presentation
  • Centralising finance department in UK/Benelux (October 2006)
  • Dealer visits in UK/Benelux to discuss new business ideas and/or improvements to their business
  • Negotiating insurance contract & pension scheme
  • Main contact with our freight company in UK/Benelux
  • Assisting in making new market strategies

I was also responsible for HR, IT & Facility in the Region.

2001 - 2002

European Financial Controller

Macromedia

Macromedia develops, markets and delivers software for digital media creation and delivery for Windows, Macintosh, and the Internet. Macromedia develops, markets, and supports software products, technologies, and services that enable people to define what the Web can be. International turnover was around $100 million.

Achievements:

  • Setting up new entities in Germany, Sweden & France incl. procedures and internal controls
  • Negotiating new bank facilities for all European entities
  • Negotiation new contract with Payroll Agency for Europe
  • Centralising the accounting through out Europe in the UK - saving around £150K
1999 - 2001

Financial Controller

Acclaim Entertainment
1996 - 1997

Financial Controller

ILVA

Education

Education