Orchestrate an integrated team through strategic insights to drive creative decisions that adhere to client business objectives. Activating integrated campaigns and daily content creation across multiple platforms including: website, mobile, social, OLA, print ads, digital OOH, video, radio, CRM, sales materials, and trade shows.
- Coordinate a variety of projects with budgets ranging from $100k-$5M.
- Anticipate and diagnose internal and external risks within the product lifecycle.
- Implemented, created, and activated as Product Manager the launch of Brand Live: a new active-branding business platform at Digitas – created road maps and defined tech specifications and user tests for supporting tools & resources.
- Reigned in an account that ran 15% over budget to meet budget and forecast.
- Motivated creative and technical development teams to stay focused and have fun even as clients changed website redesign two months prior to launch.
- Spearheaded five cross agency partners to create real-time content for CPG clients around large events including, Daytona 500, Superbowl, and Olympics.
- Promoted from Marketing Manager in January 2012.