Summary

Work History

Work History

Nov 2006 - Apr 2007

Buyer

ZenithOptimedia
•Conducted the negotiation, analysis, and execution of several scatter buys in the Cable Marketplace. •Cleared Invoice Discrepancies on a monthly basis, in accordance to our account guidelines. •Tracked the Cable Daypart on a weekly basis to make sure our upfront and scatter buys delivered, week-to-week and throughout the flight. •Sent quarterly objectives to Network vendors; reviewed and approved flowcharts upon completion •Negotiated and obtained ADU’s (Audience Deficiency Units) to ensure delivery by network and daypart. •Processed Options on behalf of both our Red Lobster and Olive Garden clients, due to poor restaurant sales. •Attended FY’07-08 Client planning meetings to prepare for start of Upfront Negotiations. •Worked with Senior Buyer, cable network executives, and on numerous Added Value projects to ensure brand image and media support were being preserved and obtained. •Researched new media applications for Red Lobster client.
Mar 2005 - Nov 2006

Media Buyer

Mediaedge
•Participated in the negotiation, analysis, execution and presentation of national broadcast buys and added value sponsorships for major packaged good and insurance accounts during 06-07 Upfront for Network Early Morning, Daytime, Evening News, and Syndication. •Compiled, analyzed, and presented Campbell’s Soup Company Third Quarter Post Buy to clients. •Trained Assistant Negotiator to handle day-to-day maintenance tasks. •Allocated and tracked 30 products against weekly planned goals and quarterly network guarantees to ensure proper delivery. •Responsible for Campbell’s Corporate Billing by product using our ECOST system, used predominantly by packaged goods accounts. •Confirmed schedule runs with network vendors to ensure all units were running correctly. •Verified and reconciled client media invoices/billing discrepancies on a monthly basis adhering to network standards. •Interacted daily with senior account executives at the five major broadcast networks.

Education

Education

Aug 2000 - May 2004

Bachelors of Arts

Siena College