Michelle Licudine

Summary

MBA with 15 years experience blending traditional and new media marketing. Recent emphasis in online/digital audience analysis, web site launch marketing, email/permission marketing and product development. Background in both consumer and business-to-business marketing.

Work History

Work History
Aug 2008 - Present

Digital Audience Director

The Palm Beach Post
Jun 2000 - Aug 2008

Internet Marketing Manager

The Palm Beach Post
Jan 1998 - Apr 2000

Marketing Manager

Cox Publishing Solutions
Jun 1995 - Dec 1997

Progressed from Sales Asst. to Account Exec. to Marketing Specialist

FIND-IT 511

Education

Education
2004 - 2006

MBA

University of Florida - Warrington College Of Business
1991 - 1995

BS

University of Florida

Skills

Skills

Copywriting

Experience includes: Print Advertising Direct Mail Postcards Sales Fliers, Brochures and Media Kits Email Marketing Campaigns Search Engine Optimization Search Engine Marketing Web Landing Pages B2B Partner Newsletters Sweepstakes and Contests Entertainment Blogs  

French

In addition to earning a Spanish minor, I studied French for 2 years. Last used when stuck in Paris for a night after missing a flight connection.

Spanish

Strong reading/writing skills came in handy in developing promotions for LaPalmaInteractivo.com, the companion web site to The Palm Beach Post's weekly print publication from 1995-2010.    

Photoshop

Experience includes: cropping and optimizing photos and logos for web use creating static and animated banner ads (with Photoshop and ImageReady) adding special effects to type

CSS

Basic familiarity with CSS. Have used in freelance work. Am able to view a stylesheet and make edits, but need a jumpstart or guide to create from scratch.

HTML

Have built web sites as a freelancer. I regularly use HTML knowledge to work with designers, building and editing email marketing, contest promotions and SEM landing pages.