Michael Leon
Creative Director
- Barnegat NJ
- (609) 276-6108
- stateofplaystudio@gmail.com
Contact info available
upon request
Jim Donald
CEO
Starbucks Coffee Company
Michael Leon is a professional, dedicated, hard working individual. He is respected by me, other management and his fellow coworkers. I find he is a creative individual with great integrity and respect for others. I highly commend his admirable work ethic.
As former Chairman, President and CEO of Pathmark, I had the pleasure to be in situations where I had to call upon Michael's expertise. For example, cashier pins, signs, posters, video props, watches, certificates and logos were some of those projects Michael worked on for me. Visual reinforcement was essential for promoting our vision and helping raise profit margins. Michael's role was to take our ideas, incorporate his own and transform them into an effective marketing tool. His design skills, organizational ability and initiative to solely correct problems with outside printers and vendors were a true asset to and made our projects successful. Michael Leon's talent and work values helped me to maintain our high standard of quality and meet my tight deadlines.
In working with Michael within the last 5 years the results I have encountered have been outstanding creative solutions, a pleasant demeanor and a team oriented spirit. I found it was those qualities that promoted our smooth work flow and resulted in final products that I was proud to display. I am confident that Michael will be a success and asset with whomever he chooses to work with.
Sincerely,
Jim Donald
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Bruce Grant
Creative Director
M Partners
(Media & Marketing Group / Star Group)
Throughout my 25 years in advertising I have worked with many talented Art Directors, but no one who impressed me as much as Mike Leon. This is an energetic team player with boundless energy and ideas. Someone who truly "gets it," someone who will start finishing your sentences for you. To Mr. Leon, "good is the enemy of great," and he proves this daily with his fresh, innovative concepts.
He is able to interface well on all levels of management and is an excellent communicator, never faltering, but always inspiring confidence. A pleasure to work with, he actively tracks the progress of all jobs until he is satisfied that it is the best that it can be. As a writer, I drew particular joy in collaborating with someone who places as much importance on the copy as I do. It was never a struggle, or battle of wits. Without a doubt, if you are looking for the strongest, most creative and technologically savvy of Art Directors, you are looking for Michael Leon.
Sincerely,
W. Bruce Grant
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William Cabey
Vice President-COO
Specialty Systems Inc.
I would like to submit this letter of recommendation, on behalf of Mr. Michael Leon, as you consider him for employment with your organization.
As VP of Technical Operations, and COO of SSI, I oversee all technical services to our customers. In this capacity, I had direct visibility into the work Mr. Leon was performing.
In the execution of his daily tasks, Mr. Leon demonstrated several very valuable business traits that would serve him well in any position for which he may be considered:
• Initiative
• Dependability
• Attention to detail
• A high degree of focus on customer satisfaction
One example was when Mr. Leon took the initiative to design quick reference guides that assisted with needed support. These guides were a huge success with the end users. Without the need of asking, our customer was extremely impressed that Mr. Leon took the initiative to produce supportive material to enhance the execution of our project. Mr. Leon’s dependable work ethic and high level of technical skills could always be relied upon to ensure support was there. That dependability was a significant factor in being able to successfully meet our customers’ goals.
In summary, Mr. Leon is the type of multi-dimensional employee that makes any organization; he’s associated with, better. He looks for opportunities to make a difference and takes the initiative to influence improvements. Should Mr. Leon become a member of your organization, you will gain a valuable asset.
Sincerely,
William Cabey
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Daniel Brockdorf
Regional Vice President-Data Marketing
Caesars Entertainment Corporation
Michael is a creative and consistent designer. Both of those traits are supported by his true passion for his work. Michael is the type of person who meticulously develops his work never cutting a corner for the sake of saving time. He puts as much of his heart and effort into the smaller production type of jobs as he does with the larger square-one brand development type of work.
While I was working with him I watched him transform a tired, outdated brand into something more relevant and lively. Later on I saw him really bring to life and enhance some of newer brands. He truly has a well-rounded skill set to match his relentless passion.
Sincerely,
Daniel Brockdorf
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Michael Presti
Graphic Designer • Advertising Agency
Tropicana Entertainment, Atlantic City
In my 25 year career, I have never met an individual who, from the ground up, created an entire division. Michael Leon was successful in launching our Tropicana Entertainments, first ever, internal advertising division. While maintaining a dedicated workforce, Michael was able to procure top notched talent. His in-house Advertising Agency produced over 20,000 high quality projects, just within the first two years. Michael Leon understands the human element, and his audience; behind the creative he is being asked to produce. Out of all of the Creative Directors, I have served; it was a pleasure to work with and for him. Diligent and efficient, Michael was always on top of every element that the corporate management, and the creative process, demanded. It was refreshing to see a leader, at Michael Leon’s executive level, display such passion for great skill and design. Michael encourages entrepreneurialism and to ask if I would work for, or with, Michael Leon again, goes without saying.
Sincerely,
Michael Presti
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Lauren Clinton
Media Services Administrator
Tropicana Entertainment, Atlantic City
Any employer would be lucky to have such a passionate, hard-working, and genuinely kind person on their roster.
Having worked together, he quickly grew to be one of my favorite people to work with at Tropicana. As Media Services Administrator, Michael and I frequently worked together on photo shoots and video shoots. We worked closely on several key creative campaigns including a $50 Million Renovation and the debut of Tropicana’s Multimedia Light and Sound Show. During that time, he proved himself to be an “out-of-the-box thinker” and a dedicated employee (often the last person to leave the office). He quickly became a person that I relied on for professional advice and simply to get the job done.
What stands out to me most about Michael is the passion he has for what he does. Although he was handling advertising campaigns for all eight Tropicana properties as well as our online gaming product, he never let the large workload or stringent brand standards stifle his creativity. You can almost see the wheels turning in his head, and when a huge smile spreads across his face, you know that a great idea has just clicked!
His personable, fun-loving, leadership approach quickly gained him the respect of his team members and created a positive work environment. Although he had “Director” in his title, he always remained extremely approachable, and he was never above getting his hands dirty.
For all of these reasons (and more), I know Michael would be a fantastic addition to your team.
Best,
Lauren Clinton
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Erica Weiss
Advertising & Public Relations Manager
Golden Nugget Atlantic City
It is my honor to recommend Mr. Michael Leon, as a Creative Director, in the areas of creativity, leadership, design, and visual communications. There is no individual I deem more deserving of this leadership position than Michael Leon. I had the opportunity to experience Mr. Leon's keen ability to develop a high-functioning, flawless infrastructure for the Tropicana Entertainment’s new in-house advertising agency. Within this agency, Mr. Leon used his position of authority to lead, and empower, his employees. He reminded his staff, of the chance we had through our work, to offer an experience that could positively effect our customers quality of life; a lesson I will take with me wherever I go. Michael Leon is an individual that is generous with his knowledge, and enthusiasm, all to make a positive impact for the company, and team, he chooses to work with.
From hiring, and mentoring, over a dozen talented individuals, Mr. Leon's schooling within of advertising, print production, marketing, digital, web and social media, has always displayed his personal interest in helping his employees excel. He would not hesitate to give us any necessary resource to flourish.
At Tropicana Entertainment, In the span of one year, Michael Leon accomplished team building, and corporate savings, that start up business' struggle to experience. By year two, and to this day, his efforts still prove to grow Tropicana's business, smooth workflow, and job opportunities for his staff and vendor relationships. When given a task, Mr. Leon has show to rise to the occasion. Using his creative passion, and expertise, he successfully re-branded all 8 Tropicana properties as well as supported TropWorld and Online Gaming. Determined to develop a strong brand identity, Michael Leon not only designed but implemented over 10 brand standard books, policies, and procedures. This unified branding has shown to be essential guidelines that Tropicana Entertainment holds vital to this day.
With daily open exchanges of goals, thoughts, and ideas, I witnessed firsthand Michael Leon’s ability to be available to the every property GM, Director and Representative. Through example, he taught his employees the balance between the efficiency of putting the clients’ needs first and creative design. Mr. Leon acted as a liaison between corporate offices, vendors, our agency, and all Tropicana properties, welcoming open communication, solving problems and meet deadlines each time.
Mr. Leon remains one of the most dedicated, and conscientious, supervisors I have had the pleasure to work with. There is no doubt in my mind that Michael Leon will prove to be an asset to any company he wishes to pursue. I'd encourage anyone to take his candidacy into favorable consideration.
Sincerely,
Erica Weiss
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John Derderian
Executive Vice President
Business Strategy & Marketing
Pathmark Stores Inc.
I have known Michael Leon in a variety of capacities for many years. His fourteen years of loyal service has proven to be an effective part of the Pathmark team and specifically an asset to our Advertising department. Michael is an intelligent, capable, dedicated, and personable man. He is always quick on his feet, with sensible reactions in all circumstances we've been in. I feel confident in saying he is capable of handling any situation with thoughtfulness and maturity.
Michael's well deserved promotions consisted of being Senior Graphic Designer, Creative Designer, Illustrator, Digital Artist, Layout Artist, and Electronic Quality Output Controller. Within each position, he has been organized, efficient, extremely competent, and has had an excellent rapport with colleagues, management and outside vendors. His communication skills, both written and verbal, are excellent. He also has the analytical skills to diagnose problems and devise viable solutions. Michael’s ability to remain unflustered, during frenzied periods, proved his value to work well under pressure.
In summary, I highly recommend Michael Leon for any position or endeavor that he may seek to pursue. He will be a valuable asset for any organization.
Sincerely,
John T. Derderian
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Virginia Lautato
Advertising Production Manager
Caesars Entertainment,
East Coast Atlantic City Region
I’ve had the pleasure of coming to know the talents and capabilities of Michael Leon during my tenure as Advertising Production Manager of the Caesars Entertainment Atlantic City Region. Creative design is a talent few are capable of expressing in a multitude of ways day in and day out. Michael Leon is one of the few designers I’ve come to know in my many years in the industry who answer every request with a solution more creative than the piece before. Michael has shown his creative talent and dedication to detail in comprehensive projects such as the original art for the 2010 Food Network, Atlantic City Food & Wine Festival. From that original art he continued to create signage, billboards, flags, invites, postcards, menus and a multitude of other collateral for the largest event of the Caesars Entertainment Eastern Region. Also notable are the many high end invites he has created. His New Year’s Eve invites for Harrah’s Resorts and Showboat Atlantic City took the form of leatherette bound books, popup rainforests, and a piece with a spinning windmill.
Refreshing brand standards is always the culmination of the ideas of many leaders of a corporation. Michael attentively listens to the variety of thoughts of corporate vice presidents and directors and forms several options for their consideration. Once a standard is finalized, Michael ensures its integrity is maintained.
Michael is however more than an incredibly talented designer. His talent includes the ability to see beyond present conditions and work towards goals to restructure and develop an art department independent from outside resource. Michael assisted in the purchasing of computer equipment and software as well as assisted in its installation. Michael played a role in the organization of the new server, which became an archive of files for the Caesars Entertainment branding. He was instrumental in creating templates junior designers could easily work off of and spent additional hours guiding them through the archives. Upon completion of bringing all design work in house; our department reported an annual savings of $900,000.
Michael has always been dedicated to his profession and was a valued employee. He is a team player who willingly assists young designers develop. His leadership qualities are evident and have unfortunately not been used to their full potential due to lack of opportunity for advancement within the organization. Michael Leon has proven to be an exceptional professional.
Sincerely,
Virginia Lautato
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Patricia Bowden
Director of Advertising
Caesars Entertainment
Michael Leon has worked for me as a Senior Graphic Designer for 2 years supporting Caesars Entertainment’s Atlantic City region. During this time he has created beautiful high-end invitations for our VIP guests, brand identities such as the Atlantic City Country Club and our annual Food & Wine Festival. He has collaborated with regional marketing departments to determine the look and feel for events such as Heart by Atlantic City, and developed promotional templates and brand guidelines for his fellow Graphic Artists to reference.
Boosting morale with his eternal optimism, and patiently helping coworkers with software and design techniques, Michael has had an amazing impact on the creative team. In addition to creative skill Michael has a mind for business. He assisted our management team with an improved digital filing process which included new hardware, software and naming conventions. He has been instrumental in helping institute new cost saving procedures and upgraded project tracking software. Michael has always shown to be well organized, and is a proactive thinker.
Michael Leon has true leadership ability and I would highly recommend him.
Sincerely,
Patricia Bowden
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Gary Krauss
Creative Director
Gary Krauss & Associates
I’ve worked with Michael Leon over the years, on a range of projects, and found him to be not only a creative artist, but a dedicated, hard-working professional. Mike always garners tremendous respect from other members of the creative team as well as managers and clients. He’s a man with great integrity, respect for others, and he has a terrific work ethic.
As Manager of Communications for Pathmark Stores, Inc., I called upon Michael’s talents across a wide range of projects: cashier pins, signs, posters, video props, watches, certificates and logos, to name a few. Though this was all for one company, the topics were so diverse it was identical to an agency situation: we worked on energy savings one day, morale boosting the next, then food safety and microbial contamination. Mike even did props for a simulated TV game show.
Michael's work was also an essential part of promoting the company CEO’s vision and helping pull the company out of bankruptcy. Michael took our ideas, incorporated his own, and transformed them into effective marketing tools. Then he used his organizational skills and production knowledge to get the projects done, on time and on budget.
In my years of working with Michael Leon, the results of his work have been nothing short of outstanding. He’s a good guy to work with too. A pleasant personality, and good sense of humor, he is always fun to be around. I’m confident that he’ll be a successful asset to any company who is lucky enough to hire him.
I would be happy to discuss my working relationship with Michael to anyone who’s interested. I wish Michael Leon all the success in his future endeavors.
Sincerely,
Gary Krauss
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Steven Castracane
Manager - Southeast and West Coast
Linde America Energy&Regulatory Affair
Pathmark Stores, Inc. operates 145 locations in 4 states, and employees over 20,000 people. The vast spread of personnel requires information on company programs to be efficiently disseminated throughout the company in order to achieve the intended impact. I have found that Michael Leon possess the skills to make this happen.
As Energy Manager, I turned to Michael for assistance in a company wide energy conservation program for all 145 stores. This program included promotional kits, videos, signs, and collateral items to help generate awareness which informed thousands of employees in methods to reduce energy consumption in stores.
After discussing branding goals, Michael listened to our ideas, provided feedback, and within days was able to present what became a complete brand identity for this program. He took lead and coordinated design application with video producers, print vendors, and utility marketing departments. Trusting Michael's skill, and follow through, allowed me to focus on establishing procedures to enforce energy education and achieve our companies savings goal.
Analysis of the final results showed that this program was a success. I believe that Michael brought creative talents and leadership qualities to the table that enabled me to hit my goals. Michaels combination of professional skills and enthusiasm to work within a team setting are traits that will benefit any organization’s objectives.
Sincerely,
Steven Castracane
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Steven Gerena
Art Director
Federal Direct Marketing Print Solutions
Michael Leon was under my supervision during my employment as Art Director of Federal Business Products. During his time with me, Michael demonstrated a thorough knowledge of the art field and an ability to learn new areas quickly.
I found Michael to be a motivated, industrious and meticulous artist. Because of his positive performance, and attitude, I would enthusiastically recommend Michael Leon as a qualified candidate for employment in any company’s Art Department.
Sincerely,
Steven Gerena
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James Nuti
President
Graphic Alley Advertising
Michael Leon was employed by this firm during the year 1990. Please be advised that the reason for his release was economic and in no way a matter of his ability or demeanor.
I found Michael to be a responsive and creative employee. He was always willing to learn. I am certain Michael Leon will prove to be a valuable asset to any future employer.
Sincerely,
James W. Nuti
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Toni Pastre
Director of Front End Operations
Pathmark Stores Inc.
I have worked with Michael Leon on several projects at Pathmark. During that time he showed a tremendous attention to detail. Michael had the ability to develop outstanding creative approaches while keeping costs in mind. One of the projects he designed was a Cashier Recognition In-Store Sign. The in-store display needed to combine inserts for photography and product information. Michaels design solution contained an elaborate design that was both eye-catching and successful in attracting customers and cashiers.
Last year Michael also created a design for the face of our watch. The watch was a promotional idea that served as a gift to employees. Michaels effective design contained a bright metallic color on the face of the watch and a creative logo to compliment the color. He made sure to continue to make necessary changes until we were all happy with the finished product. Michael was patient, consistent and thorough in communicating to the outside production companies. It was his efforts and recommendations that made sure the vendors implemented the proper design. The result was a quality product and gift that the employees appreciated.
Sincerely,
Toni Pastre
. the sum .
Creative Director, with experience, in Advertising and Marketing. Establishes successful in-house departments, manages teams, and directly supports CEO and VP. Produces brand identity, web development, social media, print, and graphic design with strengths in creative thinking, quick design, effective time management and valuable communication skills.
. the specialty .
Managing teams and supporting your company.
Developing department hierarchy, structure, workflow and creative process.
Developing brand identity, websites, print production, digital media, social media and more.
Proven ability to recognize talent, hire, train and manage personnel.
Proven ability to give Mac Tech support and setups.
. the skill .
photoshop . indesign . illustrator . html5 . java script . jquery . cascading style sheets . SEO . drupal . word press . dreamweaver . flash . after effects . animate . bridge . quark xpress . director . word . excel . powerpoint . keynote . filemaker . quickbase . softimage . freehand . golive . sound edit . soundsampler . pagemaker . dimensions . numbers . pages . iweb . garageband .
. the goal .
Encourage, lead and learn. Make a difference beyond my responsibilities. Inspire & have fun.
. the proud stats .
Tropicana Entertainment:
• From inception, created the in-house advertising agency:
- Infrastructure, work process, hiring, data trafficking, branding guidelines, department procedures, computer & network setups.
- Resulted in over $365,000 annual cost savings.
• Established, directed, mentored and lead an amazing team of 10 that produced:
- Year one: 5700 individual job requests.
- Year two: 8,620 job requests (averaging 717 jobs per month)
- Year three: 20,200 completed job request total (not including 2-3 average revisions per job)
- NEVER missed a costly vendor deadline.
- A true definition of inspired teamwork.
Caesars Entertainment:
• Workloads: 20 design projects done daily and 400 projects done monthly.
• Helped develop, Caesars Entertainment in-house Advertising Department, which saved outsourcing costs exceeding $900,000 annually.
About SOP
“The strongest ideas come during our state of play.
This state of mind is critical to design." Play + Subconscious =
Free Association
.&. Free Association = Effective Design
Our Purpose
We are the advertising agency fiercely focused on the individuals vision.
We use our data, technology and creative smarts to make meaningful, connections with every single person a brand knows.
Our Family
We are part of the Division Of Gaming group, which is part of every AC casino and their sister properties. This DGE group includes 20+ Hotel & Resorts across the US, 92 vendor agencies, printers & other well-known acronyms.
Our Clients
From binge watching to business building, we provide smart branding solutions for companies like Caesars Entertainment, AC Country Club, Harrah’s, Hard Rock, The Media & Marketing Group, Borgata, Marketing Results, The Next Media Group, Tropicana Entertainment, Ocean County Admin., theD Hotel & Resort, Golden Gate, Montrose Environmental,
Nobel Biocare, GSK Dentistry, SiriusXM and Memorial Sloan Kettering.
Responsibilities:
• Proven start-up and management of in-house advertising agency.
• Created design concepts, brand identity, and promotions including mobile apps, logos, websites, banners, email blasts, animation, billboards, direct mail, signage, invites, wraps and more.
• Directed creative campaigns, brand integrity, strategies, production, copywriting and presentations met client turnarounds.
• Created workflow procedures, data-trafficking, policy, and brand guidelines.
• Monitored and forecasted projects to ensure outcomes met client budget.
• Analyzed research trends and submitted request for proposals.
• Contract development and finance management.
• Constructed network systems, troubleshoot hardware, identified and resolved IT problems (installation, repair and maintenance for OS).
Creating and overseeing brand identities, for 10 Properties, which include: Atlantic City, Belle Of Baton Rouge, MontBleu, Aruba, Laughlin, Greenville, Evansville, Lumiere, TropWorld & Online Gaming)
• Created, developed and managed in-house advertising agency.
• Created workflow procedures, policy, and brand standards guidelines.
• Constructed department hierarchy, employee qualifications and responsibilities.
• Hired, trained, evaluated, and supervised all designers, production and advertising staff.
• Analyzed, monitored, tracked and forecasted projects to ensure outcomes met department budget.
• Contract development, registration and finance management liaison between vendors, internal management, outside advertising agencies and all 10 properties.
• Analyzed research trends, developed creative briefs and submitted request for proposals.
• Directed creative campaigns, to ensure integrity of creative brand, strategies, input accuracy, production, copy, reviews, photo-shoots, and presentations met strict turnaround deadlines.
• Constructed network systems, troubleshoot hardware, identified and resolved problems.
• Performed installation, repair and maintenance for operating systems and employee stations.
• Produced cost effective solutions (see proud stats), that maintained department efficiency, for computers, accessories, software, data - trafficking systems, hiring and network equipment purchases.
For 4 offices, performed supervisory, window, general delivery, rural route, highway contract route and city delivery services that supported a staff when the Postmaster was on leave or not available.
• Operated a single unit postal facility supervising a small size group of carriers and clerks in the performance of distribution, delivery and window services.
• Submitted and monitored a weekly operating budget.
• Trained new employees to ensure quality service.
• Maintained files, records, and submitted daily reports.
• Personally handled window transactions, and distribution tasks, for all workloads.
• Daily organization of files for accountable paper, building equipment, and staff supplies.
• Ensured safeguards were instituted for the welfare of customers and protection of the mail.
• Implemented programs, tested, and operated within federal postal rules, laws and regulations.
Web Design Certifications:
- HTML5
- JavaScript
- jQuery
- CSS
- Search Engine Optimization
- Meta Data - Bridge - Internet Ranking
- Advanced Photoshop
- Advanced Illustrator
- Dreamweaver
- Flash
- Keynote Presentations
- Acrobat Pro (Signatures, Forms, Watermarks etc.)
Achieved 72 Technician Certifications for DirectTV
• IT Troubleshooting SWim, KaKu, SD, HD, DVR, CCK, MRV & MoCA networks.
• College Course Structure:
- FCC and state regulations, radio frequency, precise satellite dish peaking (tilt, elevation, azimuth setup/readings), Ghz-Mhz conversions, transformer signals, polarity transmissions, FSK frequency, atmosphere conditions, weather variations, bandwidth, voltage power, grounding code, house schematics, KaKu and SWiM diagrams, and space (Clarke's Belt) Geostationary orbit, its impact on geosynchronous satellite distances, rotation and transmission signals.
M Partners, also known as "The Media & Marketing Group (M&M)" is one of four units from the Star Group Communications firm. With nine offices, we covered brand planning categories such as destination, hospitality, health, gaming, non-profit, sports and retail. Creative spanned commercial, TV, radio, print, outdoor, web and more.
• Directed 3 Designers, Copywriter and Associate Director.
• Client range spanned 50 casinos for gaming, destination, hospitality, health, non-profit, sports and retail (such as the Hard Rock, Tropicana, Sands, theD, Golden Gate, Lake of the Torches, Seneca, Red Hawk, Las Vegas Hilton, Montreign, Blu Stone, Currents, UFC and more.)
• Created designed concepts, brand identity, and promotional events that included logos, billboards, banners, direct mail, signage, menus, invites, websites, plasmas, marquees, vehicle wraps, wall murals, commercials, TV, radio, and more.
• Developed entertainer branding and promotional material.
Caesars Entertainment is the largest gaming company spanning across the U.S. and abroad. Having over 45 gaming brands, my projects involved their casinos, hotels, spas, restaurants, property events and more. Working within their Atlantic City division, I was responsible for Caesars, Harrah's Resort, Bally's, Showboat, Wild Wild West, House of Blues, The Pier, Atlantic City Country Club, Harrah's Chester and The Pool After Dark properties.
• Assisted developing advertising departments infrastructure, workflow, creative process, hiring, training and mentoring employees.
• Created master templates, organized workflow, and archives, for entire in-house studio.
• Worked daily with VP, Directors & Management to ensure consistent brand appearance.
• Executed creative designs for brand identity projects, billboards, lightfaces, direct-mail, banners, signage, menus, invites, website, plasmas, light displays and more.
• Styled, photographed, color corrected, and retouched entertainment images and products.
• Average work: 20 design projects daily and 400 projects monthly.
• Mac Tech Support: Consulted in network, software purchases and setup. Performed installation, repair, and preventative maintenance for operating systems. Troubleshoot software and hardware failures as well as identified network problems.
In-House Advertising Department Clients:
• Caesars Hotel Casino
• Harrah's Resorts
• Bally's Hotel Casino
• Showboat The Mardi Gras Casino
• House Of Blues
• Atlantic City Country Club
• Harrah's Chester Casino and Racetrack
Known as a top ranking north american food retailer, it was at this fortune 500 corporation that I was promoted seven times. Our advertising and marketing team was responsible for 132 Pathmark stores across Delaware, Pennsylvania, New Jersey and New York. I was hands on, and valued, as an employee responsible for assisting in the start up of their new in-house advertising department and digital photo studio.
Senior Graphic Designer: 2001 - 2008
• Directly worked with CEO, Vice President, Department Heads and Managers to develop concepts, marketing, designs & standards for all creative projects.
• Executed all internal and external projects including posters, logos, circulars, brochures, illustrations, presentations, displays and video props.
• Directed vendors and managed all outsourced projects and personnel.
• Developed identity packages, created and maintained master shells, organized workflow and documentation.
• Directed creative for original web page design.
• Utilize sign language to communicate with hearing impaired employees.
• Guided, assisted and motivated Creative, Layout and Digital Studio staff.
• Participated in developing & maintaining archiving and network structure.
Creative Designer: 1998 - 2001
• Developed shells and appearance of weekly circular.
• Interacted with digital studio photographers and departments.
• Created spot illustrations.
• Assisted in web page design.
Digital Artist: 1995 - 1998
• Performed color correction of photography for 4-color work.
• Expertly performed clipping and photo retouching.
• Created a system to archive network files efficiently.
• Liaison with digital photographers, vendors, buyers and department heads.
• Trained employees on digital software.
Illustrator: 1994 - 1995
• Reorganized and implemented a new illustration department.
• Produced spot illustrations and product renderings for cover pages, brochures, signs, slides, ads, page headers and video.
Graphic Designer: 1993 - 1994
• Participated in developing and maintaining archiving and network structure.
• Developed a standard for Pathmark logos, page layouts, template creations.
• Daily work entailed newspaper and retail advertisements for yellowbirds, circular, inserts, strip ads, grand re-openings and handouts.
Production Artist: 1992 - 1993
• Supported standard style for Pathmark logos, page layouts.
• Daily work entailed newspaper and retail advertisements for yellowbirds, circular, inserts, strip ads, grand re-openings and handouts.
Electronic Quality Output Controller: 1995 - 1998
• Troubleshoot, maintain, calibrate and insure excellent film quality is released from Linotronic 530 machines.
• Liaison to computer consultants for network & server knowledge.
Since 1926 Federal Direct has been a provider of direct marketing, in print, design and mailing, for pharmaceutical, insurance and retail clients. It was here that I not only developed traditional design techniques but learned hands on experience within their printing plants. With modern facilities in New Jersey, Connecticut, and Pennsylvania, Federal provides cutting-edge production, data management and design to this day.
• Managers assistant.
• Coordinator to printers and sales people.
• Production of client advertising, logos and business forms.
• Use of color key equipment, daylight camera and photography equipment.
• Major accounts: Macy’s, JCPenny, Prudential and Chase Manhattan.
• Experience with two in house pre-press plants, offset printing, plate production, binding and more.
Since 1976 Graphic Alley has been a provider of design solution, concept development, direct marketing and print. Covering categories such as destination, hospitality, pharmaceutical, non-profit, government and retail, it was here that I developed design techniques, typography layout and photography skills. Having two offices in New Jersey, Hazlet and Little Egg Harbor, this agency provided state of the art design.
• Designed ads, logos, brochures, flyers, calendars and more.
• Assisted in photo shoots and learned photography equipment use.
• Use of Vari Type Comp Set typesetting equipment and stat machines.
Ocean County Administration-Tourism
Memorial Sloan Kettering Cancer Hospital
International Biscuits & Confections Inc. (IBC)
• Identity packages, brochures, posters, logos, presentations, ads and more.
Web certification program included web planning, interactive design, code design, SEO (search engine optimization), analytics, social networking,
e-commerce, CMS software and web design curriculum. Courses:
Advanced HTML 5.0 • JavaScript • JQuery • Dreamweaver • Flash • Cascading Style Sheets • Web Design Concepts • Advanced Photoshop • Advanced Illustrator • Digital Web Design • Acrobat X Pro • Building Live Websites.
Home Studio: Available for Freelance.
Created in 1995, and now merged with LinkedIn, Lynda.com Online Training, is a learning platform that teaches a growing range of computer skills in video format. With more than 200 full-time staff members and 140 teachers, the company website is a hub for physical classrooms and conferences. Having an online knowledge library, students may watch software and technology courses in several categories (3D and animation, audio, business, design, development, home computing, photography, video, web and interactive design). The company also produces documentaries about creative professionals.
Graphic Artist Guild and Continuing Education:
As a testament to Michael Leon's character, and desire to improve in his field, Michael became a part of the Graphic Artist Guild and continued his education at the School of Visual Arts in New York City. Michael completed his studies, over a 3 year period, while working a full-time position, maintaining a second part-time job, and proudly supporting his family.
Software:
HTML 5.0
JavaScript
jQuery
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Adobe InDesign
Adobe Acrobat
Adobe Animate / Flash
Adobe Bridge
Adobe ImageReady
Adobe After Effects
Adobe Fireworks
Adobe Pagemaker
Adobe Dimensions
Adobe GoLive
Quark XPress
Softimage
SoundEdit
SoundSampler
Macromedia Director
Macromedia Freehand
Microsoft Excel, Word, Power Point
Macintosh iApplications (iWork: Keynote, Number, Pages and iLife software)
Hardware:
MAC OSX Systems, Networks, Digital & Social Media, Photography and Web
Scan mate 5000 Drum Scanners, Linotronic 530, Densitometer and in-house printing plants.
or visit: mleonmail.wix.com/director
Black Belt Martial Arts Certification
(World Tae Kwon Do Federation, Ryu Kyu Kempo, Kar Do Jitsu Ryu, Christian Black Belt Association (CBBA/SKKI), World Black Belt Bureau)
Certifications
Tae Kwon Do - 1st Degree Black Belt - Cho Dan
40 years of martial art interest. 20 years of formal training and teaching include:
Average 1 - 1 1/2 years between ranks (9 formal years of training to obtain his Cho Dan rank and currently 10 years sharing, teaching and studying at Cho Dan rank). Michael's belief is not in the title he holds but in the love of the art he carries and teaches. He currently upholds, and lives, the 6 principles of a black belt: Modesty, Courtesy, Integrity, Perseverance, Self-Control, Indomitable Spirit.
Styles:
• Tae Kwon Do
• Ronin Grappling
• Hapkido
• Aikido
• Judo
• Jujitsu
• Ryu Kyu Kempo
• Tang Soo Do Moo Duk Kwan
• Self Defense, Compliance and Take Down
Weaponry:
• Bo Staff
• Nunchuck
• Sword
• Skrima
• Kama
• Chain Whip
Martial Art Schools Attended:
• Tang Soo Doo Moo Duk Kwan American, Old Bridge, N.J.
• White Tiger Martial Arts, Manahawkin, N.J
• Ronin Judo and Grappling, Manahawkin, N.J.
• Seigido Ryu Kardo Ru Jitsu, Howell, and Old Bridge, N.J.
• Karate Success (Mike High Karate), Barnegat, N.J.
• Impulse Mixed Martial Arts, Waretown, N.J.
List of responsibilities, curriculum development, teaching experience, honors, awards, and recommendations are available upon request.
List of responsibilities, curriculum development, teaching experience, honors, awards, and recommendations are available upon request.
Barnegat Township, Ocean County, N.J.
• Baseball (Little League, Junior Minors, Minors and Majors)
• Basketball (3rd grade division to 8th grade division)
Stafford Township, Ocean County, Manahawkin, N.J.
• Hockey (Clinics)
Certified in Automated External Defibrillation, First Aid and CPR
Certified in First Aid and CPR
Qualified & was offered job: (Michael Leon past on the opportunity)
After a year and a half of testing and interviewing for the Secret Service, Mr. Michael Leon was offered an opportunity to work for the Secret Service U.D. division in Washington (3 weeks training in Georgia and additional 3 weeks of technical training in Mexico).
5 Phases of qualifications included:
• Detailed work history and background checks.
- Qualified for High Security clearance
• High written & verbal testing scores: Philadelphia Secret Service federal office
• Two intensive, personal, interviews with secret service agents.
- Atlantic City and Philadelphia
• Detailed physical and medical testing.
• Polygraphs
Qualified for job posting: (Michael Leon past on the opportunity or openings occurred after age limitation)
• Stafford Township Police Department
• Barnegat Township Police Department
• Probation Officer Ocean County Township
• Corrections Officer (Federal Prison)
• N.J. Transit Police
• N.J. State Troopers
• Maryland National Capital Park Police
Qualified & was offered job duty: (Michael Leon past on the opportunity)
After testing and interviewing for a E4 ranking in the National Guard, Mr. Michael Leon's high ASVAB testing qualified him for an opportunity to do the following:
• 9 weeks basic training.
• 17 weeks AIT training in MOS-25U Communications
- Aviation, Intelligence or any other field he chooses.
• 18 months OCS (Officers Training Program - Seagirt - Graduating E6 (2nd Lieutenant):
Until age limit, recruiters maintained his file & pursued him for this opportunity
Michael Leon: ASVAB Test Scores:
Branch Required AFQT Score 31
Michael Leon AFQT Score 75*
The AFQT is comprised of your test results in Arithmetic Reasoning (AR), Math Knowledge (MK), and Verbal Composite (VE) x 2. Your Verbal Composite score is a combination of your Word Knowledge and Paragraph Comprehension scores. Check out the following AFQT qualifying scores for each branch of service.
*Service Branch Required AFQT Scores
Army Required Score of 31
Navy Required Score of 35
Marines Required Score of 32
Air Force Required Score of 36
Coast Guard Required Score of 36
Michael Leon AFQT Score 75*
Breakdown by Category:
Score 112 - CL - Clerical: VE+AR+MK
Score 108 - CO - Combat: AR+CS+AS+MC
Score 111 - EL - Electronics: GS+AR+MK+EI
Score 109 - FA - Field Artillery: AR+CS+MK+MC
Score 108 - GM - General Maintenance: GS+AS+MK+EI
Score 117 - GT - General Technical: VE+AR
Score 108 - MM - Mechanical Maintenance: NO+AS+MC+EI
Score 110 - OF - Operators & Food: VE+NO+AS+MC
Score 110 - SC - Surveillance & Communications: VE+AR+AS=MC
Score 112 - ST - Skilled Technical: GS+VE+MK+MC
(Total: All testing scores are averaged = a qualified score of 75)
*Michael Leon - Qualifications met for every military job and for Officer training.
The ASVAB Explained:
The Armed Services Vocational Aptitude Battery is the most widely used multiple-aptitude test battery in the world. As an aptitude test, the ASVAB measures your strengths, weaknesses, and potential for future success. The ASVAB also provides you with career information for various civilian and military occupations and is an indicator for success in future endeavors whether you choose to go to college, vocational school, or a military career.
Your ASVAB Score can be Critical ASVAB test scores are broken down by the individual sub-tests and composites of the sub-tests. One of the most critical of these scores is the Armed Forces Qualification Test, which is used to determine if you are qualified to join the military service. Each service determines the qualification AFQT score for enlisting in their service.