Summary

.  the  sum  .

Creative Director, Office Manager, Graphic and Web Designer, with twenty years of experience in advertising and marketing. Starts-up in-house departments, manages teams, and directly supports CEO’s and VP’s.  Produces brand identity, web development and graphic design.

Strengths in creative thinking, quick design, effective time management and valuable communication skills.

.  the  specialty  .

Managing teams and supporting my CEO and VP.
Developing department hierarchy, structure, workflow and creative process.
Developing brand identity, logos, websites, billboards, direct-mail, invites, wraps, murals & more.
Ability to recognize talent, hire, train and manage personnel.
Ability to understand and give Mac Tech support.

.  the  skill  .

html5 . dreamweaver . photoshop . illustrator . java script . jquery . indesign . bridge . cascading style sheets . flash . SEO . drupal . word press . after effects . quark xpress . director . excel . word . powerpoint . keynote . filemaker . quickbase . softimage . freehand . golive . soundedit . soundsampler . pagemaker . dimensions . numbers . pages . iweb . imovie . garageband . 

.  the  goal  .

Encourage, lead and learn.  Make a difference beyond my responsibilities.  Inspire and have fun.

Work History

Work History
Jan 2015 - Present

Creative Services Director

Tropicana Entertainment Inc

(8 Properties including:  Atlantic City, Belle Of Baton Rouge, MontBleu, Aruba, Laughlin, Greenville, Evansville, Lumiére)

Create start-up: Oversee development, of Tropicana Entertainments in-house Advertising studio.

Responsibilities:

• Execute cost effective solutions that develop and maintain department efficiency.
• Purchase computers, accessories, software, data trafficking systems, and network equipment.
• Perform installation, repair and maintenance for operating systems and employee stations.
• Develop network system, troubleshoot hardware, identify problems and execute solutions.
• Hire, train, appraise, and supervise work for all designers, production and advertising staff.
• Construct department hierarchy and create employee qualifications and responsibilities.
• Create workflow booklet, and brand standards, for each properties advertising staff.
• Analyze, monitor, track and forecast projects to ensure outcomes meet department budgets.
• Timely develop, and execute, all creative campaigns to ensure staff assignments are on strategy, budget, and schedule.
• Act as a liaison between internal management, and outside advertising agencies or vendors, including contract development and registration.
• Examine audience research, develop creative briefs, and design concepts that meet Tropicana Entertainment brand standards and objectives.
• Design and oversee advertising operation to ensure integrity of creative brand, strategies, input accuracy, production, reviews, photo shoots and presentations for all 8 properties.
• Maintain balance and direction of internal staff, external vendors, and executive leadership, to maximize productivity and cooperation on all levels.

Jan 2014 - Dec 2014

OIC (Officer In Charge - Manager)

United States Postal Office (Chatsworth, Vincentown, NewLisbon, Birmingham)

For 4 offices, performed supervisory, window, general delivery, rural route, highway contract route and city delivery services that supported a staff when the Postmaster was on leave or was not available.

  • Operated a single unit postal facility supervising a small size group of carriers and clerks in the performance of distribution, delivery and window services.
  • Submitted and monitored a weekly operating budget.
  • Trained new employees to ensure quality service.
  • Maintained files, records, and submitted daily reports.
  • Personally handled window transactions, and distribution tasks, for all workloads.
  • Daily organization of files for accountable paper, building equipment, and staff supplies.
  • Ensured safeguards were instituted for the welfare of customers and protection of the mail.
  • Implemented programs, tested, and operated within federal postal rules, laws and regulations.
Jan 2013 - Dec 2013

Web Designer

Ocean County College / Kean

Ocean County College / Kean: Web Design Certified:

- HTML5
- JavaScript
- jQuery
- CSS
- Search Engine Optimization
- Meta Data - Bridge - Internet Ranking
- Advanced Photoshop
- Advanced Illustrator
- Dreamweaver
- Flash
- Keynote Presentations
- Acrobat Pro (Signatures, Forms, Watermarks etc.)

Worked for DirectTV - 72 Technician Certifications

• IT Troubleshooting SWim, KaKu, SD, HD, DVR, CCK, MRV and MoCA networks.

• College Course Structure:
- FCC and state regulations, radio frequency, precise satellite dish peaking (tilt, elevation, azimuth setup/readings), Ghz-Mhz conversions, transformer signals, polarity transmissions, FSK frequency, atmosphere conditions, weather variations, bandwidth, voltage power, grounding code, house schematics, KaKu and SWiM diagrams, and space (Clarke's Belt) Geostationary orbit, its impact on geosynchronous satellite distances, rotation and transmission signals.

Understanding the power of satellite transmission, web transmission, design and branding are all mediums that share messaging, inspire creativity and keep us socially connected. I strive to be a positive influence in our culture and I encourage everyone to never stop expanding their mind.

2012 - 2013

Senior Art Director

The Media Marketing Group (M&M Advertising Agency)

The Media & Marketing Group (M&M) is one of four units from the Star Group Communications firm.  With nine offices, we covered brand planning categories such as destination, hospitality, health, gaming, non-profit, sports and retail.  Creative spanned commercial, TV, radio, print, outdoor, web and more.

Senior Art Director: 2012 - 2013

  • Worked with my team of seven Designers, Directors and Group Head in their gaming division.
  • Client range spanned 50 casinos throughout U.S., restaurants, lottery, car industry, retail and more.
  • Developed concepts, branding, promotions, events, and creative for clients such as the Hard Rock, Tropicana, Sands, theD, Golden Gate, Lake of the Torches, Seneca, Red Hawk, Las Vegas Hilton, Montreign, Blu Stone, Currents, UFC and more.
  • Developed entertainer branding and promotional material.
  • Design projects included brand identity, commercials, logos, billboards, banners, direct mail, signage, menus, invites, websites, plasmas, vehicle wraps, wall murals and more.
2008 - 2012

Art Director/Senior Designer

Caesars Entertainment Inc.

Caesars Entertainment is the largest gaming company spanning across the U.S. and abroad.  Having over 45 gaming brands, my projects involved their casinos, hotels, spas, restaurants, property events and more.  Working within their Atlantic City division, I was responsible for Caesars, Harrah's Resort, Bally's, Showboat, Wild Wild West, House of Blues, The Pier, Atlantic City Country Club, Harrah's Chester and The Pool After Dark properties.

Art Director-Senior Designer: 2008 - 2012

  • Assisted in start-up and developed advertising departments structure, workflow and creative process.

  • Helped hire, trained and mentored employees.
  • Worked daily with VP's, Directors and Managers to ensure consistent brand appearance.
  • Executed creative designs for brand identity projects, billboards, lightfaces, banners, direct mail, 

    signage, menus, invites, website, plasmas, light displays and more.

  • Created master templates, organized workflow and archives for entire in-house studio.
  • Stylized, photographed, color corrected, and photo retouched entertainment images and products. 
  • Average work: 25 design projects daily and 400 projects monthly.
  • Mac Tech Support: Consulted in network and software purchases and setup. 

    Performed installation, repair, and preventative maintenance for operating systems. 

    Troubleshoot software and hardware failures. Identify network problems.

• Caesars Hotel Casino

• Harrah's Resorts

• Bally's Hotel Casino

• Showboat The Mardi Gras Casino

• House Of Blues

• Atlantic City Country Club

•  Harrah's Chester Casino and Racetrack

1993 - 2008

Senior Graphic Designer

http://www.pathmark.com

Known as a top ranking north american food retailer, it was at this fortune 500 corporation that I was promoted seven times.  Our advertising and marketing team was responsible for 132 Pathmark stores across Delaware, Pennsylvania, New Jersey and New York.  I was hands on, and valued, as an employee responsible for assisting in the start up of their new in-house advertising department and digital photo studio.

Senior Graphic Designer:2001 - 2008

  • Directly worked with CEO, Vice President, Department Heads and Managers to develop concepts, marketing, designs and appearance for all creative projects.
  • Executed all internal and external projects including posters, logos, circulars, brochures, illustrations, presentations, displays and video props.
  • Directed vendors and managed all outsourced projects and personnel.
  • Developed identity packages, created and maintained master shells, organized workflow and documentation.
  • Directed creative for original web page design.
  • Utilize fluent sign language to communicate with hearing impaired employees.
  • Guided, assisted and motivated Creative, Layout and Digital Studio staff.
  • Participated in developing & maintaining archiving and network structure.

Creative Designer: 1998 - 2001

  • Developed shells and appearance of weekly circular.
  • Interacted with digital studio photographers and departments.
  • Created spot illustrations.
  • Assisted in web page design.

Digital Artist:1995 - 1998

  • Performed color correction of photography for 4-color work.
  • Expertly performed clipping and photo retouching.
  • Created a system to archive network files efficiently.
  • Daily interaction with digital studio photographers, vendors, buyers and department heads.
  • Trained employees on digital software.

Illustrator:1994 - 1995

  • Reorganized and implemented a new illustration department.
  • Produced spot illustrations and product renderings for cover pages, brochures, signs, slides, ads, page headers and video.

Graphic Designer:1993 - 1994

  • Participated in developing and maintaining archiving and network structure.
  • Developed a standard style for Pathmark logos, page layouts, template creations.
  • Daily work entailed newspaper and retail advertisements for yellowbirds, circular, inserts, strip ads, grand re-openings and handouts.

Production Artist:1992 - 1993

  • Supported standard style for Pathmark logos, page layouts.
  • Daily work entailed newspaper and retail advertisements for yellowbirds, circular, inserts, strip ads, grand re-openings and handouts.

Electronic Quality Output Controller:1995 - 1998

  • Troubleshoot, maintain, calibrate and insure excellent film quality is released from Linotronic 530 machines.
  • Interact with computer consultants concerning use of network and server knowledge.
1990 - 1992

Graphic Designer

Federal Direct Marketing & Print Solutions

Since 1926 Federal Direct has been a provider of direct marketing, in print, design and mailing, for pharmaceutical, insurance and retail clients.  It was here that I not only developed traditional design techniques but learned hands on experience within their printing plants.  With modern facilities in New Jersey, Connecticut, and Pennsylvania, Federal provides cutting-edge production, data management and design to this day.

  • Managers assistant. 
  • Coordinator to printers and sales people.
  • Production of client advertising, logos and business forms. 
  • Knowledge of color key equipment, daylight camera and photography equipment. 
  • Major accounts included Macy’s, JCPenny, Prudential and Chase Manhattan.
  • Experience with two in house pre-press plants, offset printing, plate production, binding and more.
1989 - 1990

Graphic Designer

Graphic Alley Advertising

Since 1976 Graphic Alley has been a provider of design solution, concept development, direct marketing and print.  Covering categories such as destination, hospitality, pharmaceutical, non-profit, government and retail, it was here that I developed design techniques, typography layout and photography skills.  Having two offices in Hazlet and Little Egg Harbor, New Jersey, this agency is currently providing state of the art design.

  • Designed ads, logos, brochures, flyers, calendars and more.
  • Assisted in photo shoots and learned photography equipment use.

  • Experience in Vari Type Comp Set typesetting equipment and stat machines.

Education

Education

New York Chapter

Graphic Artist Guild

Graphic Artist Guild and Continuing Education:

As a testament to Michael Leon's character and desire to improve in his field, Michael became a part of the Graphic Artist Guild and continued his education at the School of Visual Arts in New York City.He did this for 3 years while working a full-time position, maintaining a second part-time job and supporting his family.

Sep 1992 - Present

Applications (Macintosh Skills)

Software:

HTML 5.0

JavaScript

jQuery

Adobe Photoshop

Adobe Illustrator

Adobe Dreamweaver

Adobe InDesign

Adobe Acrobat

Adobe Flash

Adobe Bridge

Adobe ImageReady

Adobe After Effects

Adobe Fireworks

Adobe Pagemaker

Adobe Dimensions

Adobe GoLive

Quark XPress

Softimage

SoundEdit

SoundSampler

Macromedia Director

Macromedia Freehand

Microsoft Excel, Word, Power Point

Macintosh iApplications (iWork: Keynote, Number, Pages and iLife software)

Hardware:

Everyday use of the latest MAC OSX System, Networking, Digital Photography, Scanners,

Scanmate 5000 Drum Scanners, Linotronic 530, Densitometer and in-house printing plants.

Jan 1998 - Present

Continuing Education

Lynda.com

Created in 1995, Lynda.com Online Training, is a learning platform that teaches a growing range of computer skills in video format. With more than 200 full-time staff members and 140 teachers, the company website is a hub for physical classrooms and conferences.  Having an online knowledge library, students may watch software and technology courses in several categories (3D and animation, audio, business, design, development, home computing, photography, video, web and interactive design). The company also produces documentaries about creative professionals.

May 2013 - Sep 2013

Web Design Certification

Ocean County College / Kean University

Web certification program included web planning, interactive design, code design, SEO (search engine optimization), analytics, social networking, e-commerce, CMS software and web design curriculum. Courses:

Advanced HTML 5.0  •  JavaScript  •  JQuery  •  Dreamweaver  •  Flash  •  Cascading Style Sheets  •  Web Design Concepts  •  Advanced Photoshop  •  Advanced Illustrator  •  Digital Web Design  •  Acrobat X Pro  •  Building Live Websites.  

Home Studio: Purchased latest CS6 software. Available for Freelance.

Degree

Skills

Skills

Mac iApplications (GarageBand, iMovie, iDVD, iPhoto, iTunes)

Microsoft Excel, Word, Power Point

Sound Sampler

Sound Edit

Softimage

Macromedia Freehand

Macromedia Director

Macromedia Flash

Macromedia Dreamweaver

InDesign

Quark Express

Adobe GoLive

Adobe Dimensions

Adobe Pagemaker

Adobe After Effects

Adobe Illustrator

Adobe Image Ready

Adobe Photoshop

Portfolio

Sr.ArtDirector - MichaelLeon.net

Certifications

Certifications

Are You Linkedin?

Linkedin.com

Army National Guard

Fort Dix

Volunteer Coaching

Barnegat and Stafford Township (2000 to Present)
Jun 2000 - May 2008

CPR, AED and First Aid

American Heart Association/Trinitas Hospital
Mar 2000 - May 2008

First Aid

National Safety Council First Aid Institute
Dec 2003 - Mar 2008

Black Belt Martial Arts Certification

World Tae Kwon Do Federation, Ryu Kyu Kempo, Kar Do Jitsu Ryu, Christian Black Belt Association (CBBA/SKKI), World Black Belt Bureau
2007 - 2008

United States Army National Guard

Federal Government
2002 - 2004

Secret Service Uniform Division Officer

United States Secret Service
2001 - 2004

Police Positions

Documentation available upon request