Margaret Lahey

Margaret Lahey

Work History

Work History
Jun 2007 - Jun 2009

Integrated Marketing Coordinator

  • Performed business process redesign of company email newsletter, resulting in an 80% reduction in production time and reader open rate that is 60% higher than their industry’s average.
  • Collaborated with a team to search engine optimize (SEO) the company website, which resulted in an increase in traffic by over 100%, from 16,000 visitors to over 35,000 visitors from Google.
  • Created web content strategy and developed material for company website, servicing thousands of visitors per month.
  • Provided regular updates to web pages and maintain press and collateral repository
  • Managed bimonthly creation of two company email newsletters and help grow email lists to include over four-thousand subscribers.
  • Coordinated advertising media for company website and managed relationships with advertising representatives
  • Designed graphics and banners for website.
  • Assisted in the publication and public relations efforts of the biannual industry trends report.
  • Recruited and trained two junior marketing employees.
  • Created new media marketing material, including email marketing eBook.
  • Managed social media efforts, including company Twitter and Facebook page.
Jun 2006 - Aug 2006

Communications Specialist Intern

Ernst & Young
  • Networked with service line leaders to identify firm best practices and develop 12 Weekly Connections, the Mid-Atlantic’s e-newsletter, to an audience of over 2300 company professionals.
  • Strategically identified inefficiencies within Mid-Atlantic communications and develop plan to improve timing, quality and consistency.
  • Contributed writing and editing for the nationally leveraged Achieving Equity Annual Report.
  • Designed intranet website for four company diversity (Affinity Network) groups including EY/NABA, EY/ASIA, bEYond and ALPFA.
Jan 2004 - May 2006

Office Team Leader, Event Planner, Tutor, First Book Chapter President

America Reads * America Counts
  • Coordinated the First Book Program, acting as a liaison between the campus advisory board and national organization.
  • Lead fundraisers such as book drives to raise over $2000 from November 2004-March 2005, and worked in a team to coordinate benefit concert that raised over $1,500.
  • Coordinated Read Across America Day 2005.- Recruited volunteers to be in charge of performances and one-on-one readings for 300-400 area children. - Coordinated logistics & transportation and solicited donations from various corporations for             food and materials.                                       
  • Increase the quality of literacy among local elementary school students by tutoring and presenting curriculum and objectives biweekly to parents and community activists.
Jan 2006 - May 2006

Corporate Marketing Group Account Services Intern

T. Rowe Price
  • Organized the College Recruiting Project, reviewing candidate credentials, managing a detailed database and presenting weekly reports to CMG Vice President.
  • Assisted Account Executives in event planning and project management for such initiatives as the Global Equity Road Show, and the Employee Spotlights Awards Initiative redesign.   
  • Supported teams on the development of investor promotional materials and investor education and guidance materials.
  • Developed organizational systems for the department’s resource.


Sep 2003 - May 2007

BS in Marketing

University of Maryland College Park

Graduated May 2007Business Honors Fellow, 2005-2007Deans List Honoree, 2003-2007    University Scholar- Business, Society & the Economy, 2003-2005

Sep 1998 - Jun 2003

Damascus High School

Clubs & Assocations:

The National Honors Society, Member

International Club, Vice President

Best Buddies, President

Interact Club, President

Sep 2001 - May 2003

Thomas Edison High School of Technology


Web Technology and Project Management Program, 2001-2002

Printing, Graphics & Electronic Media, 2002-2003

Clubs & Associations:

Future Business Leaders of America, President, 2002-2003

Co-emcee for the End of the Year Awards Ceremony, 2002



Email Marketing

Experienced in designing email marketing campaigns and using tools to track and optimize results

Search Engine Optimization

Proficient in using Google Adwords and Wordtracker to identify and utilize high KEI keywords in web pages to achieve high search engine rankings and drive organic growth in traffic


Fluent in translating from Bahasa Indonesia (Indonesian) to English International Bethel Community Church, Rockville, MD                                                        2001-Present, Indonesian to English Translator Asian American Health Initiative Research Project, University of Maryland, College Park, MD May- June 2007, Research Assistant