Melanie Oliver

Branding Nordstroms to the broader public, making the typical store become a more consumer friendly place.

Integrated Advertising Campaign for the Organic Trade Association Marketing Organic food to consumers, branding it so that the products sell.

Our team focused on making a street more active by trying to break the streotypes and other fragments that make the street less appealing to the Drury community. I focus mainly on the two important section that gave the general reason as to why people dont visit Historic Commercial Street and what we can do to help them become active on the street.   1st Section:Research Research on the Atmosphere of Commercial Street     2nd Section:PR Plan Proposed Public Relation Plan on the ideas of promotion of the street  

Promoting State Farm to major universities with Strategic Planning, allowing people to be educated on what the company has to offer to the generation intended. Although this project was a group project I focus on some areas the are seperated by bookmarks on this plans book  Plan Pr Promotion  

Educational background that makes up my Advertising and Public Relation major and my Criminolgy minor.

   DescriptiveTitles Work Samples      

Give thanks for what you are now, and keep fighting for what you want to be tomorrow. This piece is the foundation on what inspired my portfolio, and also the things I want to accomplish in the future.