Marketing & Events Manager
- Kansas City, MO
Results-driven event marketing manager with a record of success achieving strategic goals, delivering key messages, and increasing brand awareness.
→ Multi-channel Campaign Management
→ Event Management
→ Campaign Performance Data Analytics
→ Team Leadership
→ Brand Management
→ CRM Marketing Strategy
→ Marketing Collateral Development
→ Vendor Management
→ Budgeting & Expense Management
Kansas City, MO
Responsible for global marketing & event operations(US, EMEA, APAC)-including event execution, staffing, budgeting, forecasting, planning and strategy. Additionally responsible for campaign strategy and marketing execution related to events to underscore brand messaging and increase traffic and event revenues.
→ Planned and executed operations for over 60 tradeshows, forums and client networking events in 2016 generating $10M+ in sales pipeline
→ Managed planning and reconciliation of department budget and expenses nearing $2M
→ Executed marketing calendar and branding strategies for all events across email, direct mail, social media and web
→ Maintained relationships with company vendors and partners ensuring positive experiences for all parties
Drove demand and created new business opportunities within an assigned geographical sales division. Led divisional demand generation planning efforts including event and tradeshow management, production of sales forecasts, setting and managing budgets, and measuring overall divisional brand reach.
→ Identified, vetted, and arranged speaking opportunities for company executives
→ Cultivated relationships with healthcare associations to further company brand position as industry leader in market
→ Executed management plans for tradeshow participation
→ Worked closely with the divisional sales teams and senior executives to increase sales pipeline and overall revenue growth
→ Tracked metrics on marketing and sales initiatives
Auckland, New Zealand
Served as a Team Leader for an operational support team consisting of programmers and data analysts.
→ Drafted standard operating procedures and training guides
→ Reviewed and recommended improvements to the in-house inventory management tool
→ Assigned incoming projects to team, balancing workloads for efficient execution
→ Tracked support requests and assigned priority lists to team
→ Served as project manager for two major software release campaigns. Ensured development and testing was executed and clearly documented according to execution timelines
Overland Park, KS
Responsible for marketing and execution, brand management, PR and media relations. Developed and maintained marketing programs for a variety of B2C clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Notable accounts serviced include: Virgin Entertainment Group, White Castle, United States Military Academy, and United States Naval Academy.
Managed timeline, budget and resources required for the production and distribution of Visible Results' patented card technology, as well as managed the Data Services & E-Marketing operations teams.
→ Identified and executed process improvements increasing team revenues by 30% by restructuring personnel
→ Drafted and executed a nationwide RFP for production of proprietary card product
→Worked with Creative Services board of management to oversee key vendor relationships and accounts, negotiating rates and terms of service.
KC St. Patrick’s Day Parade Committee
Chair: Children’s Mercy Brigade 2010-2017
Active member with non-profit organization that executes the annual Kansas City St. Patrick’s Day Parade. Through organization I am an active volunteer in the following organizations: