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John McFarland Campbell

PR practitioner seeking fresh challenge in Dublin


Over fifteen years experience in public relations roles with excellent written, verbal communication, and presentation skills including experience of developing and implementing media campaigns. Able to work calmly under pressure in a small dynamic team whilst managing a complex workload and working to tight deadlines. A strong collaborator who pays attention to detail and enjoys working in a team. 


Telling the story is what is important, getting it to the right people to improve knowledge of issues, organisations, and people is the goal. 

It's making a difference that is what matters. Being able to share stories with those who can spread the word further and tell the world.

Stories are what make the world. Every day brings new stories to the fore. Use me to tell yours. Together we can make a difference in the world.


St John Ambulance Ireland


National Operations Administrator

Self Employed & Freelancers

May 2006Present

PR & Marketing Consultant

Providing public relations and marketing advice and assistance to organisations and individuals. Also designed and typeset documents, posters, etc.

Oxfam Ireland

May 2016June 2016

Direct Dialogue Fundraiser

Talking to people on their doorsteps about how we fight poverty and inequality right across the world and how we can't do it without donations from people like you and me.

The Scout Association (UK)

Jan 1997Present

Adult Volunteer

Currently providing public relations and social media support to a national unit within The Scout Association. In previous roles have done similar including building and maintaining web presence, social media presence for a number of districts and groups. 

  • Collaborative working with teams dispersed throughout the UK and Ireland.
  • Telling the story of everyday adventure.

St John Ambulance, City of Dublin Division



  • Attending weekly training sessions and other courses to assist in providing first aid cover to events as part of small teams. 
  • Assisting in telling the story of what St John does on Social Media.
  • Working with youth members as a Cadet Leader


  • Award-winning blog telling the real story of living with HIV in the twenty-first century. Uses the Wordpress platform, integrated with Twitter and Facebook.
  • Interviewed for radio, television, and print media particularly around World Aids Day.
  • Given presentations to second and third-level students raising awareness. 

Lamb Promotions Ltd


Sales Associate (Republic of Ireland)

Responsible for contacting and liaising with Republic of Ireland advertisers for GNI Mag which is an all-Ireland lifestyle magazine for the LGBT people of Ireland covering all aspects of day-to-day life. 

Communications Officer to David Ford MLA

  • Built and maintained credibility of MLA with internal and external stakeholders.
  • Planned and delivered media relations activities to promote work of MLA.
  • Drafted and designed brochures, leaflets, and other written documentation.
  • Managed suppliers to ensure delivery of agreed tasks to pre-defined timescales.
  • Researched and wrote internal reports.
  • Liaised with local and regional media.

Property Link (NI) Ltd


Administrative Assistant

  • Provided general administrative assistance using Microsoft Office including data entry, filing, electronic filing, and archiving. Inspected and wrote reports on the condition of rental properties.
  • Assisted with social media presence of business.

The HIV Support Centre

May 2010Jan 2011

Trustee, Company Secretary, and Treasurer

  • Responsible for administration of charity during a time of change including redrafting of articles of association in line with Companies Act 2006 (UK) and charity legislation in Northern Ireland.
  • Acted jointly with the chairman for managing staff during vacancy in chief executive role. 

Parish of Kirkinriola (Ballymena)



Leading worship in one church in parish by playing the organ, leading singing, and encouraging musical life of the Church by working collaboratively with the parochial clergy. 

The Northern Ireland Assembly


Constituency Assistant to David Ford MLA

  • Built and maintained credibility of MLA with internal and external stakeholders.
  • Planned and delivered media relations activities to promote work of MLA.
  • Drafted and designed brochures, leaflets, and other written documentation.

Children's Services, Homefirst Trust via Diamond Recruitment


Temporary Administrator

  • Diary management, audiotyping, minuting, and general office duties in a confidential manner for two area managers.

Council for the Curriculum, Examinations and Assessment


Script Processor

  • Detailed work checking marking of examination scripts.

St Catherine's Trust for Traditional Catholic Education

Dec 2005Mar 2006

Publications Assistant

  • Designed, typeset, prepared for print, and negotiated print contract of two books and of many posters.

NHS Professionals

May 2005Jul 2005

JR User Group Secretary

  • Improved logging of action points in minutes by the inclusion of reference number highlighting date created.
  • Created database of staff contacts for organising tours of a new hospital site.

Office Angels 


Administrator (Temporary)

  • NHS - Medical secretary duties including filing, audio-typing, post duties.
  • Oxfordshire County Council - data entry, designing of documents, filing.
  • Stonham Housing Association - diary management, financial procedures for paying of bills by housing projects, post room duties, maintenance of petty cash records.

Education & Training

The Open University


Bachelor of Laws

EQF Level 6, Irish NQF Level 8, UK QCF Level 6

  • Level 2 modules
    W201 Law: the individual and the state (2016-17) 
    W200 An introduction to law (2014)
  • Level 1 modules
    DB123 You and your money: personal finance in context (2011)
    W100 Rules, rights, and justice: an introduction to law (2014)
    L194 Portales: Beginner's Spanish (2015)

Graduation expected in 2019. 

St John Ambulance Ireland / PHECC


Cardiac First Responder - Community

Ability to recognize several life-threatening emergencies, provide Cardiopulmonary Resuscitation - CPR, use an Automated External Defibrillator - AED, and relieve choking in a safe, timely and effective manner. A Pre-Hospital Emergency Care Council (PHECC) Cardiac First Responder plays a vital role in keeping a person alive until they can receive expert clinical care.

Chartered Institute of Public Relations


Continuing Professional Development


  • CIPR Ethics
  • Doing more for less
  • Social Media and the law
  • Writing Effective Press Releases
  • 10 ideas for better digital

Reading short publications

  • CIPR Case Studies - Media relations
  • CIPR Best Practice Guidelines - Using Statistics in Communications
  • CIPR Skills Guide - Social Media and the Law
  • CIPR Skills Guide - Introduction to Paid Media
  • CIPR Case Studies - Outstanding Freelance Practitioner


  • 16 Sep 2015 Selecting a PR Agency

Reading books

  • Lobbying: The Art of Political Persuasion 10

Chartered Institute of Public Relations


Continuing Professional Development

Reading short publications

  • CIPR Skills Guide - What makes a great story
  • CIPR Best Practice Guidelines - Communicating with children 
  • CIPR Best Practice Guidelines - Intellectual Property Rights  
  • CIPR Best Practice Guidelines - Procurement

Reading books

  • Planning and managing public relations campaigns
  • 'Share This' - The Social Media Handbook for PR Professionals
  • Writing Skills for Public Relations
  • Share This Too: More social media solutions for PR professionals

The Open University


Certificate of Higher Education

EQF Level 5, Irish NQF Level 6, UK QCF Level 4
Awarded on completion of 120 credits of Level 1 courses towards LLB.

Chartered Institute of Public Relations


Continuing Professional Development


  • CIPR Inside group - Social Media webinar: making it work for your organisation
  • Getting to grips with grammar 
  • Twittiquette
  • Developing a social media strategy
  • What is news?

Reading short publications

  • CIPR Skills Guide - Writing a press release
  • CIPR Skills Guide - Internal Communications: Introduction
  • CIPR Skills Guide - Creating a style guide for your organisation 

Training session - up to half day

  • CIPR Northern Ireland – Meet the Media – BBC Northern Ireland
  • CIPR Northern Ireland group - NI Assembly visit

Reading books

  • Reading The Public Relations Handbook

First Aid at Work Certificate

The First Aid at Work training course provides the comprehensive set of practical skills needed by first aiders in most workplaces to become a confident first aider at work. Giving both the ability and knowledge to deal with first aid emergencies. It meets the standards required to help comply with Health and Safety (First aid) regulations.

The Open University


Certificate in Legal Studies

EQF Level 5, Irish NQF Level 6, UK QCF Level 4
Awarded on completion of 60 credits of Level 1 module W100 Rules, rights, and justice: an introduction to law.

Ballymena Academy


General Certificate of Education (Advanced Level)

EQF Level 4, Irish NQF level 5, UK QCF Level 3

Grade D in French and Mathematics

Ballymena Academy


General Certificate of Secondary Education

EQF Level 3, Irish NQF Level 4 ,UK QCF Level 2

Grade B in Additional Mathematics
Grade D in Business Studies

Ballymena Academy


General Certificate of Secondary Education

EQF Level 3, Irish NQF Level 4 ,UK QCF Level 2

Grade A in French, Music.
Grade B in Mathematics
Grade C in Additional Mathematics, Chemistry, Classical Civilisation, English, Religious Studies
Grade D in English Literature




Experience in office management, diary management, data entry, answering telephone, replying to emails, filing, and other administrative duties.

Communication - verbal and written

Over fifteen years' experience of writing and speaking in professional life. Has given several interviews to print, online, and broadcast media.


Committed to keeping information secure and confidential whether it be records of patients, clients, or general business information. 

Digital Design

Experienced in use of Adobe Creative Suite, Apple Pages, Microsoft Word and Publisher as well as similar packages. 


Several years of experience as a voluntary manager within the voluntary sector including time spent as a Trustee of a Northern Irish charity. 


Many years of experience taking photographs both for work and as a hobby. 

Public Relations

Over ten years' experience working as a freelancer in the private, public, and voluntary sectors to provide advice on best practice as well as undertaking specific projects. 

Social Media

Experienced user of Facebook, Twitter, Tumblr, etc. Act as administrator for a number of accounts. 


From using hand-set type in the printroom of my grandfather to using LaTeX, Adobe InDesign, Apple Pages, Microsoft Publisher, Microsoft Publisher, and Serif Pageplus. Making the document clear and readable is always the aim.