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My personal interests include playing musical instruments such as Didgeridoo, Djembe, and Spanish Guitar.  I am particularly gifted at crashing the occasional R/C airplane or helicopter.  I also enjoy salt-water reef keeping and various exotic pets including Amblypigids, Tarantulas and Chameleons.  I spend significant time reading and researching new/future technologies, electronics and gadgets, and business strategies and have a passion for tackling anything mechanical or confusing.  However, my greatest joy is parenting our two young children.


To Whom It May Concern,

I know your time is valuable, so I have highlighted a few of my core competencies and successes below.

Sales & Marketing:

  • Consistently rank in the top 5% of sales organizations
  • 12+ years of professional B2B & B2C sales experience, 5+ years in leadership positions
  • 9 years in the marketing / lead generation (online and offline marketing)
  • Successfully managed complex client relationships with C-Suite requiring both technical and strategic level support across diverse verticals
  • Experienced as an Individual contributor as well as in cooperative selling environments
  • Led Partner Channel initiatives for several organizations
  • Led Inside Sales teams with direct reports

Core Skills:

  • Sales / Bus Dev.
  • Online Marketing Expert
  • Partner / Channel Development
  • Project Mgmt.
  • Leadership
  • Technology

Strong Technical Aptitude:

  • Google Analytics Certified (ID# 545016)
  • Internet Security
  • HTML / CSS coding
  • Computer networking
  • Hosting
  • Database Admin (DBA)

LinkedIn: professional endorsements & recommendations

If you find that my experience, work ethic, and solid record of achievement would make me a good candidate, please feel free to contact me for further discussions.Thank you for your time and consideration.


Matthew MKool

P.S. - My family and I are willing to relocate for the right opportunity.

Work experience

Mar 2009Present

Sr. Client Strategist and Partner Liaison (Sales)

Apogee Results

$4M Private Search Engine Marketing Firm focused on providing web analytics, search engine optimization, paid search and conversion optimization services to SMB, mid-tier and enterprise level clients.  

(Avg. Sales Price: $70K-$100K)

•Helped increase average client size from $21.5K in 2009 to over $72K in 2011 (50+ clients).

•Developed, organized and managed Apogee’s partner channel.  The partner channel allowed Apogee to expand its service offering and generate more revenue while helping clients simplify vendor relationships. (Brokered key partnerships with IBM, Rackspace, Ascendant Technologies and The Pedowitz Group)

•Oversaw 4 teams of Online Marketing Managers and 8 technical specialists.  Coordinated, mentored and lead additional Project Managers and Solution Engineers from different disciplines to develop holistic online marketing strategies for clients.  These strategies and tactics resulted in a significant uptick in client retention and revenue.

•Negotiated contracts with IBM to become an approved vendor and Apogee’s third largest client, generating substantial additional income for Apogee.

•Developed relationships with our client’s top executives from Cavenders, Datran Media, IBM, Lance Armstrong Foundation, NEAmb (National Education Association Member Benefits) NimSoft, OneSource, Perkin Elmer Intl, Viacord, Rimini Street, TeleFlora, TheScooterStore and the University of Texas.

•Represented Apogee at formal events to drive brand awareness and lead generation.

Nov 2008Mar 2009

Enterprise Account Executive

Rackspace Managed Hosting

$531M Managed Hosting company servicing over 50,000 enterprise clients.  

(Avg. Sales Price: $45K)

•Worked on the highest level sales team with technical Sales Engineers, Legal, and C-level Executives to negotiate, proof and finalize contracts for enterprise level clients.

•Guided prospects through all aspects of a highly complex technical sale including compliance regulations (HIPAA, PCI, SOX), hardware/software conflicts/limitations, etc.

•Worked in concert with Channel Managers to initiate and manage partner relationships, resulting in strong revenue channels for Rackspace.

Aug 2002Nov 2008

Sr. Business Advisor (Sales & Account Management)

Hoover's Inc. (A Dunn & Bradstreet Company)

$107M Business Intelligence Company and subsidiary of $1.6B Dun & Bradstreet Inc. - The world’s leading supplier of business information, services, and research.  

(Avg. Sales Price: $10K)

•Annually delivered 110%-125% of plan on an already challenging quota for six consecutive years.  

o2007 - Generated $2.5M in annual sales on an already aggressive $2M quota.

oThe third person in Hoover’s history to exceed 200% of monthly goal.  

•Awards:  Consistently in top 2 out of 50+ sales professionals. 

oTop Sales Performer (D&B Winner’s Circle ’03, ’06, ’07  /  Hoover’s Club ‘05)

•Department Team Lead and Primary Sales Advisor on various projects including Call Flow Design, Dispute Resolution Team, Product Advisor, Marketing Collateral and Literature Team, Strategic Redesign of CRM and Sales Flow Processes.

Jun 2000Apr 2002

Manager, Inside Sales

Counterpane Internet Security

High-End Network Security Monitoring start-up by Bruce Schneier.  

(Avg. Sales Price: $144K)

•Hired, developed, and managed inside sales team supporting field sales execs.

•Developed channel sales relationships resulting in incremental revenue.

•Organized and directed trade-show booths and facilitated traveling speaking engagements for CTO to enhance corporate visibility.

•DBA (Database Administrator) - Developed, organized, and maintained the sales CRM/database resulting in more efficient communication and collaboration.

Nov 1997Jun 2000

Regional Sales Director

Commstar Communicatons

$7M Largest privately owned Telecommunications Company in Central Texas.

•Responsible for 20 direct reports. Hired, trained and led a team of six managers and twenty sales professionals, located across six retail locations resulting in an overall increase of team performance and revenue by 20% within the first twelve months.

•Independently developed and implemented the inventory management system, automated scheduling of employees, and various facets of the internal infrastructure.

•Co-developed employee training manual and curriculum, elevating expertise of the team.

•Advisor for marketing and advertising initiatives, which drove new retail business.

•Conducted monthly sales meetings and leadership workshops, and oversaw the maintenance and renovation of retail facilities.


Trained in Maxwell’s 21 Irrefutable Laws of Leadership

High School Diploma with Honors

Jesuit College Prep

Double Minor

Southern Methodist University


University of Texas at Austin


AdWords (Paid Search)
Google Analytics Certified (ID# 545016)
Windows & Mac Experience
Including MS Office


Feb 2011Present

Google Analytics Certified (ID# 545016)